With the improvement of people's living standards, environmental protection and health of solid wood furniture has been generally favored by consumers. However, in a survey conducted by the Zhejiang Provincial Consumer Rights Protection Committee in November, it was found that all 13 brands of solid wood furniture products under investigation were found to be false and shoddy, and solid wood furniture was branded as “solid wood†but sold. With wood-based panels, and there is no lack of well-known furniture brands and stores, the company's commitment is more like "water fishing."
How are so many "licious ghosts" pretending to come in? The confusion of the solid wood furniture market is deeply confusing.
"All solid wood" furniture product pass rate of 0%
In the summer of 2010, Mao Shunxiang, a citizen of Jiangshan City, Zhejiang Province, spent 14,500 yuan in the urban area and ordered a set of solid wood furniture. Less than a week after the furniture was bought home, it rained one day and the rain floated through the windows to soak new furniture. After Mao Shunxiang came home, he discovered that the paint on the surface of the furniture fell off. It was not a solid wood but an artificial shavings board.
In recent years, consumer rights protection committees throughout Zhejiang Province have been receiving similar complaints. “The total amount of consumer complaints that we have accepted in recent years has been declining. However, complaints about furniture have been rising. This is not normal!†said Ye Yuanchun, deputy secretary-general of Zhejiang Provincial Consumer Protection Committee. According to statistics, Zhejiang Province received a total of 228 complaints about furniture consumption in 2010, an increase of 7.5% over the previous year.
In mid-November 2010, Zhejiang Provincial Consumer Protection Committee and Zhejiang Institute of Furniture and Hardware jointly investigated 13 samples of 12 solid wood furniture from 12 brands in 7 furniture markets in Hangzhou. : The 13 products under investigation all existed in the form of fake and shoddy phenomenon called "all-solid wood". However, artificial plates were used in large quantities or in full. Manufacturers in Zhejiang Province, but also in Chengdu, Shandong and other places.
"100% solid wood! You can rest assured that it is not a 100% solid wood return!" This is the Zhejiang Jusang Furniture Co., Ltd. booth in Zhejiang Hongxing Meikailong furniture market, the furniture business to consumers about words. However, after the consumer bought a three-door wardrobe, he discovered that the main material was a rubber wood-based panel and the back panel was a blockboard.
The investigators found that furniture distributors are often confused by the content of the labels. Some dealers label the main material of the furniture to include only the main frame and the main panel. According to this statement, more than 70% of the material of a piece of furniture becomes the auxiliary material immediately. The "General Technical Conditions for Wood Furniture" stipulates that the main material of furniture should include more than 90% of the materials. In addition, some businesses only label the main material on the label, the auxiliary material does not mention the word, all by the salesman final say.
In this survey, the Zhejiang Consumer Protection Committee found that there were no shortage of 12 famous brand names such as Commonwealth and Giant Sang, and leading companies in the furniture industry. Mr. Cheng Cheng, Binjiang District, Hangzhou City, said: “Don’t think that there is no problem with big brands, and it is sometimes easier to be fooled.â€
Businesses promise to become "water fishing"
Solid wood furniture needs "trust torture"
"First compensation" "no reason to return in 30 days" "not satisfied with the return" ... These are the publicity slogans of Hangzhou Hongxing Meikailong Furniture Market, New Age Home Living Plaza and other furniture stores. However, when consumers buy counterfeit wood furniture to find the majority of businesses, these promises are just as impossible as “water fishingâ€.
The giant mulberry furniture trader who promised to return 100% of the goods, after the consumer bought a "wooden wardrobe" full of blockboards, called "returns are not realistic" when he called for a return. Mingfengge furniture dealers require consumers to "find the mall to coordinate."
Levi's furniture dealers even asked consumers: "Two thousand dollars can buy all-wood tables?" They let consumers find stores to return.
When consumers found the Hangzhou Oriental furniture market, Hangzhou East China furniture market and other local well-known stores, the majority of replies could not be resolved, and Hangzhou Ouyada Furniture Qiu Tao shop also said that the promotion of "not satisfied with the return", need to meet a number of conditions. According to the Zhejiang Consumer Protection Committee's after-sales investigation of these furniture makers, only 3 merchants of the final 13 products have agreed to return after several negotiations. "These businesses that are familiar to the public can't honor their promises. It can be seen that the road to honesty in the furniture industry has a long way to go," said Ye Yuanchun.
As early as 2001, the state promulgated mandatory standards concerning furniture, stipulated that the furniture sold must have instructions for use, the name of the furniture must reflect its true attributes, and the control materials such as the materials used for furniture and the toxic substances or radioactivity actually contained in the paint, etc. Give instructions. However, in the Zhejiang Provincial Consumer Protection Committee's previous survey of 128 dealers, 99% of furniture dealers did not provide product manuals. Some salespeople simply do not know what the product manuals are. Some manufacturers take out posters, and others say that product descriptions will be stolen by other businesses.
Many businesses have no invoices that surprised the investigators. When the investigators purchased Levi's brand furniture at the store of Red Star Macalline in Hangzhou, both the market and the manufacturer claimed that Leviges could not provide the invoice at the first time because it had not yet obtained a business license. The market promised to open it after 15 days, but until There is no result now. In addition, when consumers ask for an invoice from some shopping malls, they are told that they need to provide personal information such as personal ID cards, accounts, mobile phone numbers, and work units.
How did the "Lee Ghost" spread in the market?
A small solid wood furniture market, drilled so many "counterfeit goods", what is the reason? Ye Yuanchun believes that it is mainly caused by the excessive attention of the operators in the furniture market. Businesses have neglected to improve the quality of their products, and their management in sales and after-sales services has also been neglected.
Insiders pointed out that the fierce competition brought about by the rapid development of the furniture industry has also led some businesses to resort to cost reduction measures. In Zhejiang Province, there are currently more than 2,500 furniture manufacturers. The wooden furniture is the dominant species in furniture, and metal furniture, bamboo and rattan furniture, and plastic furniture only occupy a relatively small proportion. Consumers lack professional expertise in solid wood furniture and therefore become the main area where their rights are infringed.
Zhejiang Consumer Protection Committee pointed out that with the warming of real estate, furniture stores have expanded rapidly and spread across large and medium-sized cities in the province. The total area has appeared surplus. Only about 10 stores in Hangzhou have a certain scale, and the total number of stores in the main city is 1 million square meters. In the face of the expansion of chain stores, there are sometimes contradictions between manufacturers and distributors: if dealers do not enter new stores, they must be withdrawn from the previously entered stores, and the total sales will not keep up with other competitors; if they are stationed, sales Although the total amount has increased, the sales per square meter have been declining, and the cost has risen sharply.
The Consumer Protection Committee of Zhejiang Province has made it clear that alleged violations discovered during the investigation will be referred to the relevant departments for investigation and handling; for the incorruptible acts in relevant manufacturers and market operations, the Provincial Consumer Protection Committee will convene related companies and related departments. Industry associations conduct seminars and urge enterprises to make relevant commitments and improvement measures.
The reporter learned that after the implementation of the “General Technical Conditions for Wood Furniture†in May 2009, solid wood furniture had been strictly divided into three categories of solid wood furniture, solid wood furniture, and solid wood veneer furniture, and an accurate definition was made. When consumers purchase, in addition to carefully observe the product, the key is to view and request the product description provided by the merchant.
How are so many "licious ghosts" pretending to come in? The confusion of the solid wood furniture market is deeply confusing.
"All solid wood" furniture product pass rate of 0%
In the summer of 2010, Mao Shunxiang, a citizen of Jiangshan City, Zhejiang Province, spent 14,500 yuan in the urban area and ordered a set of solid wood furniture. Less than a week after the furniture was bought home, it rained one day and the rain floated through the windows to soak new furniture. After Mao Shunxiang came home, he discovered that the paint on the surface of the furniture fell off. It was not a solid wood but an artificial shavings board.
In recent years, consumer rights protection committees throughout Zhejiang Province have been receiving similar complaints. “The total amount of consumer complaints that we have accepted in recent years has been declining. However, complaints about furniture have been rising. This is not normal!†said Ye Yuanchun, deputy secretary-general of Zhejiang Provincial Consumer Protection Committee. According to statistics, Zhejiang Province received a total of 228 complaints about furniture consumption in 2010, an increase of 7.5% over the previous year.
In mid-November 2010, Zhejiang Provincial Consumer Protection Committee and Zhejiang Institute of Furniture and Hardware jointly investigated 13 samples of 12 solid wood furniture from 12 brands in 7 furniture markets in Hangzhou. : The 13 products under investigation all existed in the form of fake and shoddy phenomenon called "all-solid wood". However, artificial plates were used in large quantities or in full. Manufacturers in Zhejiang Province, but also in Chengdu, Shandong and other places.
"100% solid wood! You can rest assured that it is not a 100% solid wood return!" This is the Zhejiang Jusang Furniture Co., Ltd. booth in Zhejiang Hongxing Meikailong furniture market, the furniture business to consumers about words. However, after the consumer bought a three-door wardrobe, he discovered that the main material was a rubber wood-based panel and the back panel was a blockboard.
The investigators found that furniture distributors are often confused by the content of the labels. Some dealers label the main material of the furniture to include only the main frame and the main panel. According to this statement, more than 70% of the material of a piece of furniture becomes the auxiliary material immediately. The "General Technical Conditions for Wood Furniture" stipulates that the main material of furniture should include more than 90% of the materials. In addition, some businesses only label the main material on the label, the auxiliary material does not mention the word, all by the salesman final say.
In this survey, the Zhejiang Consumer Protection Committee found that there were no shortage of 12 famous brand names such as Commonwealth and Giant Sang, and leading companies in the furniture industry. Mr. Cheng Cheng, Binjiang District, Hangzhou City, said: “Don’t think that there is no problem with big brands, and it is sometimes easier to be fooled.â€
Businesses promise to become "water fishing"
Solid wood furniture needs "trust torture"
"First compensation" "no reason to return in 30 days" "not satisfied with the return" ... These are the publicity slogans of Hangzhou Hongxing Meikailong Furniture Market, New Age Home Living Plaza and other furniture stores. However, when consumers buy counterfeit wood furniture to find the majority of businesses, these promises are just as impossible as “water fishingâ€.
The giant mulberry furniture trader who promised to return 100% of the goods, after the consumer bought a "wooden wardrobe" full of blockboards, called "returns are not realistic" when he called for a return. Mingfengge furniture dealers require consumers to "find the mall to coordinate."
Levi's furniture dealers even asked consumers: "Two thousand dollars can buy all-wood tables?" They let consumers find stores to return.
When consumers found the Hangzhou Oriental furniture market, Hangzhou East China furniture market and other local well-known stores, the majority of replies could not be resolved, and Hangzhou Ouyada Furniture Qiu Tao shop also said that the promotion of "not satisfied with the return", need to meet a number of conditions. According to the Zhejiang Consumer Protection Committee's after-sales investigation of these furniture makers, only 3 merchants of the final 13 products have agreed to return after several negotiations. "These businesses that are familiar to the public can't honor their promises. It can be seen that the road to honesty in the furniture industry has a long way to go," said Ye Yuanchun.
As early as 2001, the state promulgated mandatory standards concerning furniture, stipulated that the furniture sold must have instructions for use, the name of the furniture must reflect its true attributes, and the control materials such as the materials used for furniture and the toxic substances or radioactivity actually contained in the paint, etc. Give instructions. However, in the Zhejiang Provincial Consumer Protection Committee's previous survey of 128 dealers, 99% of furniture dealers did not provide product manuals. Some salespeople simply do not know what the product manuals are. Some manufacturers take out posters, and others say that product descriptions will be stolen by other businesses.
Many businesses have no invoices that surprised the investigators. When the investigators purchased Levi's brand furniture at the store of Red Star Macalline in Hangzhou, both the market and the manufacturer claimed that Leviges could not provide the invoice at the first time because it had not yet obtained a business license. The market promised to open it after 15 days, but until There is no result now. In addition, when consumers ask for an invoice from some shopping malls, they are told that they need to provide personal information such as personal ID cards, accounts, mobile phone numbers, and work units.
How did the "Lee Ghost" spread in the market?
A small solid wood furniture market, drilled so many "counterfeit goods", what is the reason? Ye Yuanchun believes that it is mainly caused by the excessive attention of the operators in the furniture market. Businesses have neglected to improve the quality of their products, and their management in sales and after-sales services has also been neglected.
Insiders pointed out that the fierce competition brought about by the rapid development of the furniture industry has also led some businesses to resort to cost reduction measures. In Zhejiang Province, there are currently more than 2,500 furniture manufacturers. The wooden furniture is the dominant species in furniture, and metal furniture, bamboo and rattan furniture, and plastic furniture only occupy a relatively small proportion. Consumers lack professional expertise in solid wood furniture and therefore become the main area where their rights are infringed.
Zhejiang Consumer Protection Committee pointed out that with the warming of real estate, furniture stores have expanded rapidly and spread across large and medium-sized cities in the province. The total area has appeared surplus. Only about 10 stores in Hangzhou have a certain scale, and the total number of stores in the main city is 1 million square meters. In the face of the expansion of chain stores, there are sometimes contradictions between manufacturers and distributors: if dealers do not enter new stores, they must be withdrawn from the previously entered stores, and the total sales will not keep up with other competitors; if they are stationed, sales Although the total amount has increased, the sales per square meter have been declining, and the cost has risen sharply.
The Consumer Protection Committee of Zhejiang Province has made it clear that alleged violations discovered during the investigation will be referred to the relevant departments for investigation and handling; for the incorruptible acts in relevant manufacturers and market operations, the Provincial Consumer Protection Committee will convene related companies and related departments. Industry associations conduct seminars and urge enterprises to make relevant commitments and improvement measures.
The reporter learned that after the implementation of the “General Technical Conditions for Wood Furniture†in May 2009, solid wood furniture had been strictly divided into three categories of solid wood furniture, solid wood furniture, and solid wood veneer furniture, and an accurate definition was made. When consumers purchase, in addition to carefully observe the product, the key is to view and request the product description provided by the merchant.
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