On July 8, the third China Construction Expo opened at the Pazhou Complex of the China Import and Export Fair in Guangzhou. At the same time, the “New Ideas Forum for Overseas Development of Building Materials and Home Furnishing Industry – and the MFC Project Launching Press Conference†was also held in the exhibition hall on the same day. At the meeting, Guan Weiping, deputy director of the SMEs Enterprise Bureau of Guangdong Province, Xie Weixiong, deputy director of the Foreign Trade and Economic Cooperation Bureau of Foshan, and the Director of the Trade and Investment Department of Southern China and Hong Kong, New South Wales Government Office, Wang Jiaxuan, Australia Li Zhiguo, Commercial Manager of the Government Trade Committee, Liu Huanquan, President of Guangdong Private Import and Export Chamber of Commerce, Secretary Yin Hong of Foshan Ceramic Industry Association, Chinese representative of China Building Materials Home Enterprise (Australia) Marketing Center, and Zhu Yunfeng, Chairman of Guangdong Dingyu Investment Co., Ltd. Many media reporters participated in the ideological event of the building materials and home furnishing industry seeking new development.
In recent years, the Australian market has been favored by domestic investors as the Australian investment and immigration boom continues to heat up. On the afternoon of the 8th, Guangdong Dingyu Investment Co., Ltd. and the Australian real estate listed company GOODMAN Group jointly invested in the development of the MFC project, and held a press conference for the project investment launch in Pazhou Complex. As the only overseas business project, MFC has attracted the attention of many investors.
At the meeting, the reporter learned from Liu Huanquan, a private import and export chamber of commerce. At present, domestic companies mostly use channel expansion as the main mode of operation in Australia. Only a few large enterprises have opened brand self-operated shops. There is no building materials and home shopping malls concentrated in China. However, the dependence of enterprises on the channel has caused them to lose the most crucial initiative in marketing. Once the agent and buyer terminate the contract, the manufacturer will lose the entire Australian market. “The way to open a storehouse is operated in the country, and the flow is high. The high investment and high risk in the overseas market are doomed to the fact that most SMEs cannot achieve it. And the scattered ''ground-shop'-type operation lacks cohesion and clustering effect and is difficult to attract. A large number of professional buyers and guided passenger flow are also not conducive to the rapid development of corporate brands." Liu Huanquan said.
In this state, enterprises need a stable and large-scale large-scale brand store to support the Australian building materials market. MFC innovatively proposes a new model of new overseas professional market operation of “four-in-oneâ€, which will change domestic enterprises overseas. The old situation of market operations. The four-in-one is: the integrated entity store is the brand product display marketing platform, the e-commerce is the characteristic marketing means, the warehousing logistics is the industrialization development direction, and the value-added service provides all-round protection. The construction of the four functional modules makes domestic enterprises more accustomed to the international competition environment and the rules of the market economy.
It is understood that China Building Materials Home Enterprise (Australia) Marketing Center (MFC), the project is a 13-year building materials industry background, 10 years of overseas market expansion experience, Guangdong Dingyu Investment Co., Ltd. and Fortune 500 companies listed in Australia The Goodman Group co-developed, and Guangdong Dingyu Investment Co., Ltd. and the Australian real estate listed company GOODMAN Group invested and cooperated. The project is positioned as a comprehensive trading platform based on the South Pacific region and radiating the world. It will help domestic building materials and home furnishing enterprises realize industrial upgrading and international operation transformation. Based on the physical store, the marketing center has established an integrated and diversified business platform with e-commerce, warehouse logistics and business support services. As the only gathering place for China's building materials and home furnishing enterprises, the project will become Australia's largest building materials and home entity store and the only China Building Materials Home Premium Brand Center that radiates throughout the South Pacific. It is expected that more than 200 Chinese companies will join in, covering a range of ceramics, sanitary ware, kitchens, doors and windows, lighting, hardware, flooring, aluminum profiles and other building materials.
According to the Australian Bureau of Statistics, Australia spends an average of $810 per year on home improvement and decoration, which is 31.2 times the per capita expenditure in China. Australia does not include civil engineering projects including family housing, with a total investment of more than 11 billion Australian dollars. Such a large market, China's building materials and home furnishing companies should not miss it. The official launch of the MFC project has also officially established a comprehensive business platform based on the South Pacific and radiating the world. It has also opened a new chapter in domestic enterprises' overseas investment and capital international operation. It is a major opportunity for enterprise development in the next few years.
In recent years, the Australian market has been favored by domestic investors as the Australian investment and immigration boom continues to heat up. On the afternoon of the 8th, Guangdong Dingyu Investment Co., Ltd. and the Australian real estate listed company GOODMAN Group jointly invested in the development of the MFC project, and held a press conference for the project investment launch in Pazhou Complex. As the only overseas business project, MFC has attracted the attention of many investors.
At the meeting, the reporter learned from Liu Huanquan, a private import and export chamber of commerce. At present, domestic companies mostly use channel expansion as the main mode of operation in Australia. Only a few large enterprises have opened brand self-operated shops. There is no building materials and home shopping malls concentrated in China. However, the dependence of enterprises on the channel has caused them to lose the most crucial initiative in marketing. Once the agent and buyer terminate the contract, the manufacturer will lose the entire Australian market. “The way to open a storehouse is operated in the country, and the flow is high. The high investment and high risk in the overseas market are doomed to the fact that most SMEs cannot achieve it. And the scattered ''ground-shop'-type operation lacks cohesion and clustering effect and is difficult to attract. A large number of professional buyers and guided passenger flow are also not conducive to the rapid development of corporate brands." Liu Huanquan said.
In this state, enterprises need a stable and large-scale large-scale brand store to support the Australian building materials market. MFC innovatively proposes a new model of new overseas professional market operation of “four-in-oneâ€, which will change domestic enterprises overseas. The old situation of market operations. The four-in-one is: the integrated entity store is the brand product display marketing platform, the e-commerce is the characteristic marketing means, the warehousing logistics is the industrialization development direction, and the value-added service provides all-round protection. The construction of the four functional modules makes domestic enterprises more accustomed to the international competition environment and the rules of the market economy.
It is understood that China Building Materials Home Enterprise (Australia) Marketing Center (MFC), the project is a 13-year building materials industry background, 10 years of overseas market expansion experience, Guangdong Dingyu Investment Co., Ltd. and Fortune 500 companies listed in Australia The Goodman Group co-developed, and Guangdong Dingyu Investment Co., Ltd. and the Australian real estate listed company GOODMAN Group invested and cooperated. The project is positioned as a comprehensive trading platform based on the South Pacific region and radiating the world. It will help domestic building materials and home furnishing enterprises realize industrial upgrading and international operation transformation. Based on the physical store, the marketing center has established an integrated and diversified business platform with e-commerce, warehouse logistics and business support services. As the only gathering place for China's building materials and home furnishing enterprises, the project will become Australia's largest building materials and home entity store and the only China Building Materials Home Premium Brand Center that radiates throughout the South Pacific. It is expected that more than 200 Chinese companies will join in, covering a range of ceramics, sanitary ware, kitchens, doors and windows, lighting, hardware, flooring, aluminum profiles and other building materials.
According to the Australian Bureau of Statistics, Australia spends an average of $810 per year on home improvement and decoration, which is 31.2 times the per capita expenditure in China. Australia does not include civil engineering projects including family housing, with a total investment of more than 11 billion Australian dollars. Such a large market, China's building materials and home furnishing companies should not miss it. The official launch of the MFC project has also officially established a comprehensive business platform based on the South Pacific and radiating the world. It has also opened a new chapter in domestic enterprises' overseas investment and capital international operation. It is a major opportunity for enterprise development in the next few years.
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