Cabinet hardware industry "12th Five-Year Plan" and promotion of the main direction

Although China's hardware industry achieved good results in 2010, the "12th Five-Year Plan" put forward higher requirements for the industry. The country puts forward the transformation of industries to low-carbon environmental protection, and the core of industrial transformation is upgrading, which is moving from the current situation to a higher-level industrial model. According to Luo Baihui, head of the International Die & Metals & Plastics Industry Suppliers Association, the sanitary ware and cabinet hardware industries in the country have flourished in the recent period. Most companies have begun to pay attention to the general trend of the domestic market. Export to domestic sales has become the focus of the company's strategic development. .

The main directions and priorities of the hardware industry planning and promotion during the “12th Five-Year Plan” period include five major changes:

Extensive to intensive changes in the original industry to change the status of the small, many, weak, scattered, improve product processing capabilities, improve the level of manufacturing equipment, technology, create a brand, take an intensive development. In the past 15 years of development, the hardware industry has taken a broad path of development. High-pollution, low-level, repetitive labor, low-end product surpluses, and high-end product shortages have always existed, which has not only caused a waste of resources. The destruction of the environment has also constrained its own development. Today, this growth model has come to an end. The core of the shift from extensive to intensive is to improve product processing capability and quality, and take the road of independent innovation and independent brand development. Raising the quality, independent innovation ability, and creating own brand and channel have become imperative. The shift from extensive to intensive is imminent.

Labor-intensive technology-intensive shifts to labor-intensive industries can also introduce modern electronics and IT technologies into the industry. The Faucet Industrial Design Contest announced at the "2010 China International Hardware Show" was a demonstration and guidance for the entire industry by the Hardware Association starting with industrial design to increase product technology content and added value. There are many kinds of hardware industry, each with its own characteristics, and take a technology-intensive approach, which has a lot of room for growth.

The transformation of quantitative expansion into qualitative improvement has not improved the current status of product homogeneity and low-level repetitive labor. To achieve the transition from a large producing country to a strong manufacturing nation, we must overcome the current low-grade products and high-end products. status quo. In 2010, the import value of construction hardware was US$4.99 billion, an increase of nearly 30% year-on-year. It can be seen that the market equivalent to more than 300 billion yuan has been occupied by foreign brands.

Low-cost, low-cost, high-value-added, high-margin transformation The current construction hardware industry still has low-price competition among peers and disrupts the status quo of the industry. This kind of competition is completely a kind of harm to the industry, and the final result can only be achieved. It is a loss of both sides. The positive example is the hood industry. There has been no price war until now.

The architectural hardware industry must increase the connotation of its own brand, create and promote sales channels, and must make greater efforts in brand promotion and market hardware. At present, the domestic market is very mature, and the quality and taste of consumers have also been improved. Therefore, taking root in the domestic market, especially the high-end market, we can grasp the initiative and not be afraid of the impact of the international market crisis. At present, production costs, living costs, and social costs are all increasing, and product prices are also under great pressure. How to adjust requires careful planning by enterprises.

The focus is on exporting OEMs. Focusing on independent brands to emphasize the domestic market is not to abandon the international market. Walking on two legs means that the domestic and foreign markets are both concurrent and parallel. However, as a key enterprise in the industry, a company that wants to be a hundred-year-old shop can stop OEMs. OEMs always take orders, production, and delivery. They know nothing about the domestic market, standards, and trends. This industry model completely dependent on each other is actually very dangerous and passive. Once customers change, Businesses are very likely to fall into crisis. Therefore, if you want to continue to improve products, companies, and long-term development, you must grasp the initiative of the brand and embark on a solid road to independent brands.