Sichuan Furniture has entered the Middle East.
On May 20-23, the four-day INDEX Middle East Dubai Furniture and Interior Decoration Exhibition will be held in Dubai. The Chengdu Municipal Commerce Bureau and the Sichuan Furniture Import and Export Chamber of Commerce jointly organized eight companies to exhibit, with an exhibition area of ​​nearly 400 square meters Sounded the horn of Sichuan furniture to enter the Middle East and Africa markets.
INDEX Middle East Dubai Furniture and Interior Decoration Exhibition is the largest and most influential interior design exhibition in the Middle East. It has been held for 22 sessions so far. This Dubai Exhibition provided 20,000 square meters of exhibition space for 900 exhibitors from 49 countries around the world.
Exhibitors cover the entire family of household products such as bedrooms, restaurants, children, hotels, etc. This year, the Middle East Office Supplies Exhibition will be integrated to expand the category of exhibits to the field of office furniture . The organizer said that expanding the category and area of ​​the exhibition is to provide a larger display platform and more communication space for global home furnishing companies.
After holding a delegation to participate in the Malaysian Export Furniture Fair, Sichuan Furniture once again participates in a delegation to participate in the Dubai Exhibition, which will be of great significance to the overseas market expansion of Sichuan Furniture. Rong Yuwei, secretary general of the Sichuan Furniture Import and Export Chamber of Commerce, said that the Dubai Furniture Fair is geared towards the Middle East and Africa, and this market will become one of the key overseas markets for Sichuan Furniture ’s future development.
As the third largest re-export trade center in the world, Dubai is the gateway to Europe, Africa, the Indian subcontinent and the Far East. And subject to the natural environment, furniture in the Middle East and Africa mainly depends on imports. Statistics show that the demand for household products in the region, including hotels, retail, commercial, and civilian uses, exceeds 10 billion US dollars. Therefore, many companies use the Dubai Exhibition as a stepping stone to enter the Middle East and African markets.
Relevant leaders of the Chengdu Municipal Bureau of Commerce stated that furniture, as one of the pillar industries of Chengdu, is expected to become another industry among the 100 billion industrial clusters after automobiles and electronic products. With breakthroughs and outstanding achievements, the Chengdu Municipal Bureau of Commerce will, as always, support enterprises to display and sell overseas, and provide policy support for the industry to achieve rapid growth.
Southern Furniture has participated in the Malaysian Furniture Fair many times, and opened many specialty stores in Southeast Asia and South Asia through the exhibition. While opening the regional market, it has also found stable and low-cost raw material suppliers. . Participating in the Dubai Furniture Fair this time is looking forward to finding breakthroughs in the markets of the Middle East, Africa and even South Asia to further expand the company's overseas business.
Ding Ji, the head of Jiu Tian Furniture for the first time, said that at present, the domestic market is fiercely competitive, the internal consumption is serious, and the profit of the domestic market is getting thinner. Participating in the Dubai Furniture Fair this time, I hope to explore a new profit growth point for the company. In addition, he also wants to take advantage of the opportunity to compete with international famous brands, learn the operation strategy of mature brands, and accelerate the upgrading and transformation of the company in brand building, company structure, and marketing strategy.
In 2012, Sichuan furniture's export volume broke a record of 900 million US dollars, creating a record high, which is inseparable from the tireless efforts of Sichuan furniture companies in overseas markets.
Since Sichuan Furniture Group joined the Malaysian Export Furniture Fair in 2010, the overseas expansion of Sichuan Furniture has gradually accelerated. At present, suppliers and buyers from all over the world have fixed supply and procurement projects in Sichuan, and Sichuan Furniture provides for all parts of the world. Warm home environment.
Rong Yuwei, Secretary General of Sichuan Furniture Import and Export Chamber of Commerce, said that Sichuan Furniture will not stop the pace of overseas expansion. In the future, more companies will appear in more professional and high-end furniture exhibitions around the world. Sichuan Furniture wins in China and goes global.
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