First, distributors should pay attention to brand products, because products are the core of generating benefits, mainly considering the maturity and personality of products.
The second is the price of the product. A reasonable price is an important factor for the dealer to obtain the best profit.
The third is the management and management capabilities of the brand, because an enterprise with good products but lacking management capabilities has no sustainable growth, and dealers will not be willing to operate a brand that will disappear in a year or two.
Fourth, the conditions and support given by enterprises to franchise dealers. Although the discount rate is an important reason for dealers to choose a brand, it is not the only reason, because when consumers buy goods, the price does not play a decisive role. Therefore, while paying attention to the price, distributors should pay more attention to the product itself, product image and its accurate market positioning. At the same time, it is necessary to analyze whether the brand has a suitable population in the local area, so that these people can maintain this brand. The foundation of local survival.
Fifth, the company's service and support to dealers. In the modern market, the competition of brands is not limited to the requirements of hardware such as products and images. It is more concerned that companies can provide consumers with continuous service capabilities. That is, the terminal's sales skills, after-sales service, quality assurance, and the soft services such as the spiritual enjoyment that the brand can bring are also the most difficult to achieve, but it is the dealer who tests the brand that the company operates for effective and sustainable operation An important reason.
Sixth, when choosing a mature brand, because it has been operating in the market for many years, the country has a wide coverage and is popular with consumers, and the requirements for dealers are relatively high. The opportunity is relatively small. However, all roads lead to Rome. If you can find a new brand and pay attention to the potential of this new brand, you can finally get the most benefit through your own efforts.
Of course, investment is risky, especially investing in a new wardrobe brand, because it takes at least three seasons for a new wardrobe brand to be matured in the market, which means that a new brand is generally accepted by consumers in the market. Two years, so when choosing a new brand, you must consider the reasons for brand selection from the above aspects, and at the same time, combined with the actual situation of the local market, a comprehensive analysis. We believe that from this perspective, dealers will be able to find their own wardrobe brand and obtain good economic benefits in the market.
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