Insiders expose the price gap between the ceramic sanitary ware market

Many people reflected that when they went to the building materials market to buy ceramic sanitary ware products, they found that the price difference between products that looked similar was surprisingly large. For example, a toilet bowl, the cheapest variety brand sold for one or two hundred yuan, and imported high-end products could be sold for three. Four thousand dollars. With ceramic products, why is there such a huge price difference? The reporter interviewed some experts in the ceramic industry. The technical content determines the price. The general manager of a bathroom brand told reporters that the quality and cost of ceramic products are the main reasons for determining prices. Taking toilets as an example, the quality of products can be viewed from both the internal quality and the external quality. The internal quality mainly refers to Whether the ceramic formula is reasonable, whether the firing process is excellent and the water absorption rate of the finished product is high or low; the external quality is visible through the eyes, such as the appearance design, product performance, surface finish, etc.; a high quality ceramic toilet It is not only a friendly "core" but also a good appearance. Sophisticated craftsmanship can produce ceramic products with low water absorption. The appearance of moisture, good frost resistance, smooth surface, easy to wash, the aesthetic design of the appearance gives us a sense of beauty, good use of performance so that the toilet is both water-saving and rinse clean .
According to industry sources, relatively high-quality products have high costs. In addition to production equipment and previous design expenses, due to strict requirements on all aspects of finished products, the scrap rate in the firing process will be high, resulting in increased costs. Ceramic sanitary products expert Yang Hongru told the reporter that taking Dongtao as an example, its standard for finished products is very high, and the finished products that can be excellent products in domestic domestic manufacturers may be knocked out due to very small flaws. About 20% of finished products are produced. Destroyed, the cost of listed goods increased, resulting in a price that is certainly higher.
The high price of well-known brands In addition, the brand's factors can not be ignored. Well-known brand products because of its high visibility and credibility, so that consumers buy products are guaranteed, businesses to maintain brand awareness and advertising costs, advertising costs must also be added to the price of the product.
Imported products containing tariffs are also the reason for high prices. At present, high-grade ceramic sanitary ware products on the Chinese market are mainly imported products and products of some joint ventures. Imported products are more expensive to import because they have to pay customs duties.
Experts suggest that experts who buy branded products recommend that when buying ceramic sanitary products, they can purchase them according to their own economy, instead of blindly pursuing imported products. But don't try to be cheap, buy a product with unqualified quality, it is best to choose a product that has a manufacturer, brand, quality, and after-sales service.

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