Jingpai Furniture Store "Unified Home" is suffering from credibility crisis

As far back as May 2009, Beijing sent furniture store "Unified International Home " to Chengdu, and opened three stores in a short period of time. It wanted to ignite a fire in Chengdu's European and American furniture consumer markets and began a rapid expansion in the national market. However, after more than a year of market inspection, Tongyi Home was coldly received in Sichuan and its sales were dismal. At the same time, due to various problems that have occurred frequently, Yitong Household has encountered a crisis of trust throughout the country. Recently, domestic media in Shenyang, Xi'an and other countries have continuously exposed negative news about the product quality, after-sales service, and even suspected sales fraud of "Beijing Unified International Home". A national "trust crisis" is infecting this store brand .

National exposure product quality, service can not keep up

It is understood that Yitong International Home Furnishing was founded in 2001, started as a wooden door, and has been involved in the home furnishing industry in recent years. The company is headquartered in Beijing and has many branches throughout the country. Since last year, Yitong Home Furnishing has been expanding rapidly in the country, and the identity of the furniture predator in the north has developed southward, which has made many people in the industry optimistic for a time. However, due to the lagging management level, insufficient talent reserves, and chaotic procurement system, many problems have been caused.

After searching through a web search engine, the reporter found that as early as January 2006, some netizens zhanglijuan920 posted on the Internet "Lessons of twists and turns, wind and rain, blood and tears: a unified wooden door leaves me with nothing to say !!!" Posts. Entering the unified home after experiencing high-speed expansion in 2009, various negative reports have become more and more intensified.

In July 2009, the China Electronics Chamber of Commerce 315 Consumer Electronics Complaint Network, Hebei Langfang consumers complained about the quality of the unification of the wooden door of the home, and sent out the emotion of "the unification of the wooden door has serious quality problems, and the merchant's service commitment is empty". In March this year, " The Liaoshen Evening News published an article by Shenyang's owner that the solid wood furniture purchased by Yitong Home was actually a MDF. It was met by "Yitong Homework staff calling and scolding reporters". The melee quickly escalated, and finally ended with "Yitong Home Apology". In June 2010, netizens in Chongqing used the word "shameless to the extreme" to describe the sales order problem he encountered when buying furniture in Yitong. In September 2010, the "Xi'an Evening News" also published an article titled "Huiyan Recognizes Authenticity and Don't Allow" The report of Yitong Household Flickers, commenting on Yitong Sales. For a time, all parts of the country were flooded with negative reports about Yitong Home Furnishing. What about its development in Chengdu?

Unsatisfactory sales unify Chengdu

To get a better understanding of the situation, the reporter conducted a few days of thorough investigations on Chengdu Tongshi Street and Jinsha Store of Tongyi Furniture. Due to the lack of parking spaces at the entrance, although Caoshi Street Store is close to the bus station, the average traffic flow within one hour does not exceed 20, and the passenger flow does not exceed 30 people. Consumers in the store have very few people, and the escalator is disabled because of fewer people. The home furnishing in the store is mainly European and American style, and the price is surprisingly high. The price of a set of bedroom furniture actually exceeds 100,000 yuan.

Another reporter in the Jinsha shop asked the sales staff in the shop on the grounds that they wanted to buy a solid wood bed. A salesperson named Zhou said that at present, the furniture products in the store are being promoted, and the discount is about 40% off. The furniture in the store is also very expensive. The price of a light-colored wooden bed is more than 10,000 yuan. The price of a set of European-style sofas is close to 40,000 yuan. When the reporter said that he wanted to look at the furniture-related test report, the sales staff did It has repeatedly been said to reassure reporters that the product is made of birch without problems.

The reporter then asked about the delivery cycle and payment method, etc. The salesman made it clear that "the full payment is required, and the fastest delivery cycle is more than 60 days." According to the salesperson's explanation, their products are not produced locally, "Customers After placing the order, we contacted the factory in Beijing and the manufacturer produced the order. Due to the complicated process of the product itself and the logistics of the delivery, the 60-day period is not long.
"According to the reporter, most local furniture stores only need to pay a small deposit, and the delivery cycle is within 30 days, and some can be withdrawn in stock.

Can you buy a rosewood table for less than 10,000 yuan?

The recent outbreak of negative news has also caused some consumers to question the quality of unified home products. Yesterday, reader Ms. Zhao (pseudonym) called this newspaper to get some "true insider information". Ms. Zhao, who is buying furniture, took a look at a set of "African rosewood desks". When she was interested in a rosewood furniture with a price of less than 10,000 yuan and only a few thousand yuan after the discount, the sales staff did She was asked to pay the full amount on the spot and had to wait a minimum of 60 days or longer before she could transport the desk from Guangdong to Chengdu. She felt a little “unacceptable”. There are many negative news about Unification on the Internet, and even some people have returned the order at the scene. The salesperson refused to provide her with the relevant proof of the material of the furniture, which made her "drum".

For the price of 10,000 yuan, can I buy rosewood products of the same volume as the desk in the domestic market? "Impossible!" A wood expert who did not wish to be named denied this. According to reports, rosewood is not the same kind of wood, and the price will vary greatly depending on the tree species. Old rosewood is also known as Huanghuali. The high-end Ming and Qing furniture made with it has been highly appreciated and collected so far. In 2007 (Dongguan) Tea Culture Festival, a rosewood tea table was auctioned up to one million yuan . According to some information, the price of rosewood has soared since 2005, and the scraps can be sold at a high price of 150 yuan per catty. In 2009, the price of rosewood raw materials skyrocketed by nearly 5 times. Among them, the cheapest grass rosewood in line with international mahogany standards ( Burmese rosewood) The price of logs alone is around 20,000. At present, there are some rosewood furniture on the market, and the sales materials are not the species of the national standard mahogany. They are collectively referred to as "Yahuali", and some unscrupulous merchants use consumers' incompetence to use the "Huamu" brand to mix fish or confuse the audio-visual manufacturing effect. Industry insiders remind consumers that for low-priced rosewood desks, they must understand the origin and be cautious.


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