Kitchen appliance market will reach 100 billion yuan in sales in 2011

According to figures released at the meeting of the China Household Electrical Appliances Association's kitchen appliance professional committee held recently, the domestic kitchen appliance market, dominated by small household appliances, has maintained rapid growth this year, despite the fact that the domestic appliance market has begun to show significant weakness this year. The annual sales scale will be close to 100 billion yuan. Last year, the total scale of China's kitchen appliance market reached 80 billion yuan, and the compound annual growth rate in the next five years will exceed 15%. Which range hoods occupy the largest share of the kitchen electricity market, last year reached 201 billion yuan, 10.3 billion yuan electromagnetic oven, microwave oven 7,300 million yuan, 5.4 billion disinfection cabinet, these major categories of traditional kitchen appliances is still the industry's main force. Soymilk makers are the new mainstay of fast-growing kitchen appliances in recent years and currently have annual sales of more than 10 billion yuan.

Chen Gang, deputy secretary-general of the China Household Electrical Appliances Association, said that unlike the trend of a gradual decline in the retail price of traditional large home appliances, the unit price of kitchen appliances has also been rising while the sales scale has expanded rapidly. Taking dishwashers as an example, the average market price in 2009 was 4,192 yuan, and this year it reached 5,549 yuan; the unit price of coffee makers also increased by 46% in two years. In the aspect of range hoods, among the new products listed in the first nine months of this year, high-end products of more than 4,000 yuan accounted for 36%.