Teach you a look at the furniture e-commerce promotion method!

Launch pre-sales to seize the opportunity

In order to get more customers in advance, most companies have launched the “Double 11” pre-sales link in early October. Including the pre-sale deposit can be doubled, the final price is only half price after the reservation, and the more expensive furniture brand hits the top 100 payers to cash back 500 yuan and other benefits. There is also a brand to launch a privilege deposit, a 1 yuan deposit can reach 500 yuan, but can only be used in stores, thus achieving the role of the store to the store. The pre-sales initiative has caused many consumers to place orders in advance, and some furniture items are ordered by thousands.


Focus on single product

On the main page of major furniture brand stores, almost all of the main single-group products have appeared. In the Tmall residential furniture category, a sub-page of "explosive models" has been set up. Most of these single-group products are bedding sets, sofa sets or mattresses, etc., and their prices are relatively cheap and the incentives are large. Most of the pre-sales of these items are 2000-6000 pieces, which is much higher than the pre-sales of other products. In the residential furniture category page, the “explosive purchase” is the first subpage.

Discount and buy and give

On this special day, every furniture company has seen the psychology of consumers "cheap", and has started a price war. On the Tmall platform, the price of this year's "Double 11" furniture products is 2% to 4%, and some even as low as 1%, the highest is between 4% and 60%. In addition, the more attractive is the red envelope gift, for example, as long as you buy a certain product to get the gift promised by the merchant, Zhihua Shi even throws 5000 yuan for 0.1 yuan to reserve a free neck pillow. Thereby guiding consumers to buy other products.


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