The market competition is fierce, and solid wood furniture has been "injured"

“The market is not as good as before!” This is the view of the industry on the consistent situation of the furniture industry, especially the solid wood furniture industry in recent years. According to authoritative data, in 2014, China's furniture industry maintained a growth rate of 25%. Under the circumstances of market growth, why is the development of the company overwhelmed and the profit is huge? Why do some companies have many franchise stores, but they are not able to compete themselves? The sales of the store, the facts show that in today's quite mature market, how to steadily realize the operation and store sales is the key to a brand. The Chinese furniture industry has transitioned from quantitative growth to qualitative change, how to operate in the brand. Abandoning the old competition mode and protecting dealers and furniture companies from being injured is a problem that cannot be delayed in the Chinese furniture industry.

POLIFORM家具实木床

POLIFORM Xiaobian knows that wood companies are flooding

In the development process of China's solid wood furniture for more than 10 years, the huge market demand and extremely low industry threshold have attracted many companies' food, and the hot market has promoted the expansion and flooding of Chinese solid wood furniture in the short term. They all gave up their original products and started to make solid wood furniture. Large enterprises have to adopt diversified development, and the product line is further widened due to solid wood, and management is becoming more and more difficult. As a result, a large number of new "solid wood brands" poured into the malls in disorderly development, making the market more fragmented.

POLIFPRM Xiaobian knows that homogenization competition cannot be changed

Observing the development of China's solid wood furniture industry, “homogeneous competition” is its insurmountable weakness. It is deeply involved in the Red Sea in terms of raw materials, technology, design, packaging and promotion. The homogenization is extremely serious, especially the weak product development. The lack of product innovation has led to a very short product life cycle. The brand is short-lived, and it is easy to sell. What blindly imitates and plagiarizes the production, which leads to the market and consumers' impression of the products produced by the company, which is easily replaced by competitive brands. The decline in profitability and even the collapse of the phenomenon.

For the solid wood industry, the biggest injury lies in the abuse of solid wood materials. Now the amount of precious wood used in the Chinese solid wood furniture market far exceeds the total amount of these trees. With the madness of raw material prices, consumers are increasingly rational. Shopping mentality, the development of competition, solid wood furniture will inevitably begin to cool, looking for a new turning point.

POLIFORM furniture, the leader of French furniture, POLIFORM manufacturers are located in France known as the "romantic capital", if you want to appreciate more about the POLIFORM picture, please continue to pay attention to the small series of reports!

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