The time of low-cost integrated ceiling has come

Looking beyond the surface to see the essence, we are talking about the advent of the integrated low-bay era of the ceiling industry. The fundamental reason is the lack of market discourse power by leading companies in the industry! What is the market discourse right? Market discourse power is the product standard and development of leading companies in the industry. Directions, future concepts and development trends govern the rights of topics, and practice the topics through the technological innovation of the company.

In fact, looking at some of the leading echelon enterprises in China's integrated ceiling industry, there is no clear direction and call for development in terms of integrated ceiling development trends and future concepts. This inaction directly leads to the loss of market discourse power. Many small and medium-sized enterprises opposed the audience and shouted out various concepts. Although some of the concepts or slogans that integrated ceiling companies exclaimed were ridiculous, for consumers, they could not objectively identify their authenticity, and consumers could only be passive. Go to accept this kind of bombardment. The concept of a large number of SMEs rushing to the top of the world is undoubtedly misleading consumers and forcing leading companies to lose their right to speak. Therefore, the loss of market discourse power by industry-leading companies is one of the hidden dangers of integrating the ceiling into the era of meager profits.

What's more important is that the industry-leading companies have not advanced the core advantages of other SMEs in terms of process innovation, product R&D and technology innovation in the integration of ceilings. After years of development, China's integrated ceiling industry has not improved its access threshold. Compared to other industries, tens of millions or even billions of investments are required. As long as several million, hundreds of thousands of families can open a home-made integrated ceiling plant; therefore, the low threshold of integrated ceiling industry makes many do not have relevant Qualification and strength of the industry have entered.

According to incomplete statistics, as many as 500 types of integrated ceiling brands (or trademarks) are produced and sold in China, which undoubtedly makes the production of integrated ceilings much larger than actual demand. A large number of severely homogenized products flooded the market, and various integrated ceiling companies had to roll over each other through a vicious price war in order to return funds and survive.

Renmin University’s marketing professor Bao Zheng summed up: “One step at a time is the essential feature of China’s industry. As long as it is profitable, followers will follow suit, and the market’s supply and demand relationship will be reversed, and the overall demand The level is 'quickly reversed' in a very low situation. Therefore, companies themselves are quickly plunged into mud and kidnapped by the market. - This situation can be described as a true portrayal of China's integrated ceiling industry.

Closer to home, let's return to reality. Now that the cost of integrated ceiling manufacturing and marketing continues to rise, and the sales price is low, how can companies effectively cope with and exit the micro-fascination?

Judging from the category of the integrated ceiling industry, any enterprise that wins in the fierce market competition is a company that holds the market discourse or pricing power. Therefore, leading integrated ceiling companies must actively compete for market discourse rights. The fight for market discourse power does not propose an illusory slogan. It is based on our integrated ceiling technology and scientific and technological content to take forward-looking concepts and promote this concept through scaled production and marketing.

To master the market discourse rights, we must first master the core technological competitiveness. However, what remains to be improved is that many of the new products launched by major Chinese companies, although their core content and physical characteristics are roughly the same, have yet to be integrated in the packaging of marketing concepts. If industry-leading companies can integrate and push forward a concept together, and apply this concept to the status of an industry standard, this can effectively raise the standards and thresholds of the entire industry, and use it to squeeze the living space of SMEs. In order to win the right to control the market.

Second, to get out of the meager profits, industry-leading companies must grasp the market pricing power. At present, the integrated ceiling industry has been kidnapped by the market due to excess industry and vicious competition. The secret to regaining market pricing rights lies in the fact that a number of industry-leading companies have hit the market with a large number of high-tech, high-quality and highly competitive products. For consumers, if they can buy a good and affordable well-known brands of integrated ceiling, they will choose the price of similar no-name integrated ceiling?

In addition, if we want to build an integrated ceiling company that is evergreen, we must also participate in higher levels of competition, such as service competition, business model competition, and industrial platform competition. Higher levels of competition often determine the rules of the game for low-level competition. From the long-term development of the integrated ceiling industry, if companies want to change the current predicament, they must continue to innovate, surprise and win, and continue to improve the company's overall competitiveness at a higher level.