[Background] China's hardware industry is in the process of further high-end, internationalization and refinement. The competition in the future will certainly shift from traditional price and cost factor competition to brand, technology, and marketing element competition. It is understood that Yajie Hardware's performance in the Hangzhou market is relatively stable, and its market share can not be underestimated. Recently, we had the privilege of interviewing General Manager Weng Zeng, the general manager of Yajie Hardware in Hangzhou, to find out their latest trends along with the lens of Sou Fang.
Interview time: September 20, 2012
Interviewee: Yajie Hardware Hangzhou distributor Weng Xinyan
Interviewer: Li Wei
[Soufang reporter] In the real estate market affected by the macro-control, the building materials industry is at a low point of development. Ya Jie has been rising all the way, rushing around the country, frequent attacks, more and more representative projects began to use Yajie hardware products. What is the development of Yajie Hardware in Hangzhou market?
ã€Jiejie Hardware Wengxinyan】 The Hangzhou market has a relatively strong spending power. Yajie Hardware has a relatively stable performance in the Hangzhou market. Now, more and more engineering companies are choosing our Yajie Hardware. It can be said that the market has great development potential in the future. . Similarly, the market competition in the industries with great potential is also extremely fierce. To be invincible in the industry competition, we Yajie products pay great attention to its product quality and cost performance. Real estate companies are also, in the context of regulation, they will pay more attention to the cost-effectiveness of hardware products. This is very beneficial to Yajie. It is no exaggeration to say that Yajie’s price/performance ratio is one of the best in China.
Yajie has more than 20 years experience in the production of locks, and can guarantee that all manufactured Yajie products have a very stable quality. This is difficult for some imported brands that are everywhere to be branded, and our Yajie can also provide more competition. The price of force. This is why, under the control of real estate, Yajie's project sales have not declined and the reason for the rise.
[Soufang Reporter] You just said that our Yajie Hardware did a good job in engineering. Then what is the distribution of retail and home improvement channels?
Yajie Hardware Weng Xinyan Yajie Hardware is mainly responsible for a relatively large proportion of retail and engineering channels. This year's retail market accounted for about 40% of the total, and the proportion of engineering channels was 60%. This year, we have cooperated with large real estate companies such as Vanke, Greentown, and St. Haven in Hangzhou and have completed the supply.
[Soufang Reporter] Weng total do you think the domestic hardware industry is now in what kind of development? What is the development trend of the hardware industry and hardware products?
ã€Jiejie Hardware Weng Xinyan】 The awareness of the public in our industry is not high, not all people know the brand of locks, or that they must wait until their home is renovated, they will understand that there is a brand enterprise like Yajie. . Similar to ours, such as ceramic sanitary wares, the public’s awareness is very high, such as TOTO and Kohler. Therefore, I think that our decorative hardware industry is currently on the eve of an explosion of public awareness.
However, I believe that in the next 3-5 years, our locker industry will grow older and higher, and Yajie's brand will become household names like TOTO and Kohler. I am very confident in our Yajie.
[Soufang reporter] has already passed more than half of 2012. What new actions and plans will Yajie have in the second half of the year? How should hardware actively face the current consumer environment and what measures will be introduced?
Yajie Hardware Weng Xinyan Yajie rely on a strong R & D capabilities, has been leading the line in the field of intelligent products, for example, the new antibacterial protection technology and broad color gamut technology Yajie introduced, can effectively kill the bacteria that grow on the surface of the lock And viruses, antibacterial rate of up to 99.99%; wide color gamut technology to meet the user's personalized needs, can be customized to any user's favorite color, brighter colors and smooth. Therefore, in the future development plan, Yajie will continue to focus on developing more humanized and more technologically intelligent products and further increase market share. In addition to marketing promotion, Ya Jie also began to try different ways. Now we are mainly doing community promotion - TM activities, no longer guarding stores, trying to deliver products to customers, and occupy the market to a greater extent.
Interview time: September 20, 2012
Interviewee: Yajie Hardware Hangzhou distributor Weng Xinyan
Interviewer: Li Wei
[Soufang reporter] In the real estate market affected by the macro-control, the building materials industry is at a low point of development. Ya Jie has been rising all the way, rushing around the country, frequent attacks, more and more representative projects began to use Yajie hardware products. What is the development of Yajie Hardware in Hangzhou market?
ã€Jiejie Hardware Wengxinyan】 The Hangzhou market has a relatively strong spending power. Yajie Hardware has a relatively stable performance in the Hangzhou market. Now, more and more engineering companies are choosing our Yajie Hardware. It can be said that the market has great development potential in the future. . Similarly, the market competition in the industries with great potential is also extremely fierce. To be invincible in the industry competition, we Yajie products pay great attention to its product quality and cost performance. Real estate companies are also, in the context of regulation, they will pay more attention to the cost-effectiveness of hardware products. This is very beneficial to Yajie. It is no exaggeration to say that Yajie’s price/performance ratio is one of the best in China.
Yajie has more than 20 years experience in the production of locks, and can guarantee that all manufactured Yajie products have a very stable quality. This is difficult for some imported brands that are everywhere to be branded, and our Yajie can also provide more competition. The price of force. This is why, under the control of real estate, Yajie's project sales have not declined and the reason for the rise.
[Soufang Reporter] You just said that our Yajie Hardware did a good job in engineering. Then what is the distribution of retail and home improvement channels?
Yajie Hardware Weng Xinyan Yajie Hardware is mainly responsible for a relatively large proportion of retail and engineering channels. This year's retail market accounted for about 40% of the total, and the proportion of engineering channels was 60%. This year, we have cooperated with large real estate companies such as Vanke, Greentown, and St. Haven in Hangzhou and have completed the supply.
[Soufang Reporter] Weng total do you think the domestic hardware industry is now in what kind of development? What is the development trend of the hardware industry and hardware products?
ã€Jiejie Hardware Weng Xinyan】 The awareness of the public in our industry is not high, not all people know the brand of locks, or that they must wait until their home is renovated, they will understand that there is a brand enterprise like Yajie. . Similar to ours, such as ceramic sanitary wares, the public’s awareness is very high, such as TOTO and Kohler. Therefore, I think that our decorative hardware industry is currently on the eve of an explosion of public awareness.
However, I believe that in the next 3-5 years, our locker industry will grow older and higher, and Yajie's brand will become household names like TOTO and Kohler. I am very confident in our Yajie.
[Soufang reporter] has already passed more than half of 2012. What new actions and plans will Yajie have in the second half of the year? How should hardware actively face the current consumer environment and what measures will be introduced?
Yajie Hardware Weng Xinyan Yajie rely on a strong R & D capabilities, has been leading the line in the field of intelligent products, for example, the new antibacterial protection technology and broad color gamut technology Yajie introduced, can effectively kill the bacteria that grow on the surface of the lock And viruses, antibacterial rate of up to 99.99%; wide color gamut technology to meet the user's personalized needs, can be customized to any user's favorite color, brighter colors and smooth. Therefore, in the future development plan, Yajie will continue to focus on developing more humanized and more technologically intelligent products and further increase market share. In addition to marketing promotion, Ya Jie also began to try different ways. Now we are mainly doing community promotion - TM activities, no longer guarding stores, trying to deliver products to customers, and occupy the market to a greater extent.
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