The reporter learned from the Municipal Bureau of Economics and Information Technology that there are currently more than 400 brand-name products in Dongguan, but only 21 in the furniture industry. This shows that brands in the Dongguan furniture industry still need to be greatly strengthened.
At the same time, high cost is also one of the main problems facing furniture companies. At present, there are four main types of sales for furniture companies in Dongguan: one is large-scale furniture malls; the other is that dealers build or rent sales venues to operate completely by purchasing and operating; the third is specialty stores; and the fourth is department stores to open venues for furniture. "But these costs are actually very high, ranging from hundreds of thousands to millions of dollars." Relevant sources said.
Less brands and higher costs have become a "blocker" for the Dongguan furniture industry. Not only that, the impact of the financial crisis still exists. Zhu Xingjiang, general manager of Mingdiao Decoration Co., said: "Because furniture decoration has a lag, the market this year is actually the worst."
Want to break through need to reduce operating costs
Industry insiders said that to break through successfully, the first thing to do is to reduce the company's operating costs and make themselves competitive in the market. First, you can save costs from the sales process. Relevant persons of Parry Furniture Group said that according to the current technological development, they can try to save costs by developing e-commerce and networking.
Just this week, Dongguan is also the nation's first set of engineering furniture remote e-commerce system officially launched. In this regard, Luo Jianhui, general manager of Dongguan Jinji Furniture Company, believes that the remote e-commerce system can greatly reduce the cost of sales, which is faster and more efficient than the traditional sales model.
The second is to reduce costs by optimizing the entire business process. Zhu Xingjiang said: "If the integration of sales, production and supply can be achieved, time and labor costs will be greatly reduced."
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