China is a country with a large population. The quality of sanitary wares is constantly improving. More and more consumers are paying attention not only to product prices, quality, after-sales service, but also to the brand's popularity and reputation. If the enterprise still stays in the business philosophy of the past seller market, it will definitely be at a disadvantage in the market competition, and even be ruthlessly eliminated by the market, the sanitary industry enters the era of brand marketing. As a symbol of modern luxury living, the bathroom enters every aspect of people's lives. It not only has hygienic and clean functions, but also includes health care functions, appreciation functions and entertainment functions. In terms of the function of use, only the flushing method of the sanitary ware product has a swirling type, a silent type, a diagonal type, a straight type, a siphon type, a jet type, and the like. The shape of the bathroom products has appeared in a one-piece type, with a basin series, a one-piece toilet, a bidet, a squatting device, a urinal, a mop basin, a column or a desktop washer. In recent years, sanitary ware products have also introduced a series of complementary products with functions such as a leisurely bathtub, cabinet basin and steam room. Bathroom hardware products tend to be more user-friendly, with rich products and more options. Enhance brand concept and compete in high-end market Gao Shiyan, secretary general of China Kitchen and Bathroom Engineering Committee, said: China has become the world's largest consumer market for sanitary products. Many domestic sanitary ware brands have achieved or exceeded the performance of foreign brands, but TOTO, American Standard and other foreign sanitary wares. The brand has a strong monopoly on China's high-end sanitary ware market with its strong financial strength and high brand awareness. In addition to historical reasons, the lack of brand awareness of domestic companies is an important reason for this situation. Many companies have said in the interview: 'Low-end price, high-end quality' is their current business philosophy. Some sanitary ware companies make full use of promotional methods to attract consumers' desire to buy. As a result, starting from the second quarter of this year, the price war in the sanitary industry has been intensifying, and there has even been a rare low price of 199 yuan for toilets. This price is obviously lower than the manufacturing cost, but the brand is not only equal to the sales volume. Accurate positioning and precise marketing brand is an effective tool for enterprises to participate in competition, and also a tool and carrier for realizing enterprise value. It is not an optional but a necessary choice. Positioning is the primary issue of brand operation and a strategic issue for the future development of the company. It turns out that companies that have never been sized and have no all-encompassing brands. In the era of information flooding and product proliferation, only brands with accurate positioning can be recognized and selected by consumers. But there is still a misunderstanding in the bathroom industry: to equate companies with brands. In fact, a brand is a spiritual property that can be independent of the factory. It can belong to you or belong to others. There are also many companies who mistakenly believe that with good products, big factories have big brands, put most resources into specific things, and are not willing to invest in brand marketing. Standing in the port of 2011 to see the future development of China's sanitary ware industry will have several trends: First, there will be a few 'comprehensive bathroom brands', second, there will be 'professional brands', and third, there will be 'personality Sanitary brand '. The 'Baigujing' class hopes to use products with international standards, but their economic strength is not enough to consume high-end products, so they often pursue 'marginalization', such as buying products with relatively low price in famous big brands, special prices. Products and more. Therefore, many products can be organically combined to make friends of this class both affordable and satisfied with 'small capital'. Bathroom companies should also pay attention to the key points to win the market's affirmation. At present, many locks on the market are applied in the business field, and the locks applied in the business field have relatively higher requirements for intelligence, because they can be controlled by various intelligences, such as fingerprint control, retina control, or other electronic magnetic cards. Information, etc. to control. The locks used in the business field are not as demanding as the civilians. The main focus is on electronic intelligent control. The development of intelligence is also very important. It is also necessary to upgrade.
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