All kinds of information show that China's fastener exports are in a relatively difficult period, and the pursuit of breakthroughs has become a difficult problem for fastener companies. Say goodbye to low-price strategy In recent years, with the continuous liberalization of foreign trade autonomy, China's fastener exports have become larger and larger, but export unit prices have continued to fall. Taking DIN hex bolts as an example, today's unit price is down 13%-15% compared with the previous year, resulting in the export profits of most fastener companies becoming less and less. At present, the average sales net profit margin of fastener products exports is less than 3%, and many companies even have to pick up orders below 1%. Although low-end products are directly proportional to low prices, Chinese-made fasteners have always been proud of their low price and good quality, but developed countries do not think so. They think that quality and high prices are equal. Faced with the small and medium-sized fastener enterprises in the crisis of survival, they finally issued the voice of “bye†with the low price strategy. The boss of Shanghai Tianbao Fastener Manufacturing Co., Ltd. signed a large foreign trade order of more than 30 million yuan at the Canton Fair. He told reporters that there are only two choices for companies that are forced to the edge of the cliff, either to continue to export at a low price and to die; or to kill a way of life. They chose the latter. Compared with the same period of last year, the company's export fastener products prices increased by an average of 7%-10%, and began to worry about foreign companies will not refuse. However, practice has proved that most merchants still accept price increases, although the number of exports has decreased, but the total export volume has not decreased. Brand image value Creating an export brand is a commonplace topic. "Zhengyuan" brand nuts are second to none in the country's fastener exports. The export amount signed at the Canton Fair will reach more than 10 million yuan, relying on the power of the brand. Last year, the Canton Fair rose by 3%, and the Canton Fair rose by 5% this fall. The export business is still very good. This is the problem of corporate brand image construction. Over the years, Zhoushan Zhengyuan Fastener Manufacturing Co., Ltd. has established a brand image in various ways to enhance the brand value and core competitiveness of the company. The good products that condense technology and quality are a beautiful "dream". As the saying goes, "One work is a harvest." The same is true for brands. You can't afford to spend time and effort to cultivate them, or think that brands don't work. When the storm strikes, you will feel that the brand is very different. Of course, it’s not too late to make up for it.
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