China's furniture industry has gradually entered the era of affordable housing

Throughout the three major furniture exhibitions, it is not difficult to find that many furniture companies are responding to the call for "affordable housing" by launching a large number of furniture suitable for small units. The furniture market has ushered in a new hot spot for affordable housing.

Housing prices drop hopelessly, affordable housing becomes a hot spot

In 2011, the two sessions were held, and the housing issue became the focus again. China ’s Minister of Housing and Urban-Rural Development Jiang Wei proposed an indicator that 10 million units of affordable housing will be built nationwide in 2011. Premier Wen Jiabao also proposed that 36 million units of affordable housing will be built in the next five years. Increasing guaranteed housing will become the main tone for some time to come.

Relevant data show that the new “eight national regulations” of real estate regulation has been introduced for nearly two months. The number of new commercial housing in China ’s 70 large and medium-sized cities has decreased month-on-month and the growth rate has increased. The task is still very difficult. Most ordinary people still can only hope for affordable housing. Li Keqiang, Vice Premier of the State Council of China, said that it is necessary to adopt new methods such as new construction, renovation, and purchase to raise affordable housing and other affordable housing to ensure that the construction target of 10 million units will be achieved this year.

Many furniture companies launched small apartment furniture

For the target of building 10 million affordable housing in 2011 and 36 million affordable housing in five years, most furniture people think it is a good thing. In addition to the left and right sofas mentioned above, furniture companies including Fuyun Ideal Space, Peugeot Furniture, Yaobang, Jin Fuya, Huawei, and Jema have all launched or plan to launch furniture for affordable housing and affordable housing.

In the next 2 to 5 years, small units such as commercial housing, residential housing, affordable housing, and low-rent housing will continue to be sold. Therefore, Jerma Furniture is committed to creating a high cost-effective panel furniture that is very similar to IKEA, but hopes to be more durable than IKEA. The Hengli brand launched by Yaobang Furniture is also designed for affordable housing. The products, pricing and style are all made for affordable housing.

In addition, some furniture brands that previously focused on the high-end market also introduced related furniture for affordable housing at the Guangdong exhibition. Such as Fuyun's ideal space, its main promotion at the Dongguan Famous Furniture Exhibition is "custom furniture"-villas as large as 200 and 300 square meters, and apartments as small as 40 square meters, all have suitable products. Li Ke, general manager of Fuyun Ideal Space, said: "We launched customized furniture for different apartment types this year, which coincides with affordable housing and affordable housing." According to him, the furniture of Fuyun Ideal Space can Meet 70%, 80% of customers' customized needs, and this year's customized furniture is for 100% to meet customer needs. Similarly, there is the latest Lafayette series launched by Peugeot Furniture, which takes an exquisite and compact route that subverts the image of traditional European and American classical furniture.

New characteristics of furniture in the era of "affordable housing"

The plan to build 36 million affordable housing within five years will surely further reduce the size of China's housing units. "House prices in China have skyrocketed in recent years. In the past, two-bedrooms could be more than 100 square meters, but now they have shrunk back to 70-80 square meters, and even 80-square-meter three-bedroom." Zhu Guangyu, Peugeot Furniture Marketing Director, said: It started to decrease again, and our home will definitely change with it. "

As early as 2006, Meikemeijia, which mainly focused on luxury homes and villas, launched two series of small apartments, "City" and "American classics", which caused the market's doubts at that time. With the convening of the two sessions this year, 36 million sets of affordable housing plans have been proposed within five years, no one doubts that the small apartment will become a boom. However, in this Guangdong house [Latest News Price Apartment Reviews] exhibition, companies are swarming to make small apartment furniture. Many of them have no relevant experience before, and they lack the in-depth investigation of the market. They just follow the trend to launch related products. What kind of furniture should be in the era of "affordable housing", we still need to answer the market.

The era of affordable housing in the eyes of many furniture companies

Huang Huakun, Chairman of Left and Right Sofas: Our sofa design this year is more humane and fashionable. This time, we launched more than 20 new sofas, designed according to different consumer groups. For example, the two sessions of the government mentioned this year that they are concerned about people's livelihood and building more than 3,000 sets of affordable housing. In response to this national policy, we have introduced several functional and practical sofas this year. For example, they have storage functions and can be used as beds at the same time. It is very suitable for small-sized houses, and the material of this sofa is also very environmentally friendly and healthy.

Ma Minghui, CEO of Dynasty Furniture: The state said that there will be 10 million affordable housing units launched this year, and most of them will be in second-tier cities, so I think it is the most important thing to look at how companies are positioned and deployed.

In this way, the era of affordable housing may have a big impact on the furniture industry. Small-sized furniture will become a major trend in the furniture industry in the future. Seeing this situation, all furniture companies have changed their development routes and marched towards new small-sized furniture routes. I don't know how the furniture company will go on this new road, only quietly observe it.

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