August 24 evening, at the Intercontinental Hotel in Shenzhen, mousse bedroom Ltd. launched the "Enjoy Europe · European sleep culture trip" third leg again - Shenzhen Station special events. In this event, the lucky consumers who traveled to Europe this year were successively drawn out, which was called "Dream Night" by the organizers. The three famous mouthpieces of Phoenix TV, Hu Yihu, Zeng Zimo, and Wechi Linjia, were specially hosted by the famous singers Zhang Jie and Li Keqin.
It is reported that in 2009 , Mousse successfully organized the first European Sleep Journey. At that time, 10 consumers participated in the testimony, and the market feedback was good. This also strengthened Mousse's confidence to continue to hold the event in 2010 , and its promotion efforts are unprecedented. Since July 2010 start date, mousse been in the country's three key cities Shanghai, Chongqing, Shenzhen has organized a cultural tour of Europe sleep campaign, through the "start", "raise", "release" layer to promote, orgasm Stacked up.
The event host lineup is unprecedentedly strong
The organizer said that due to differences in Chinese and Western cultures, sleep cultures are also different. Western sleep technology and culture have a lot to learn from. Therefore, the Musi Europe Brigade should recruit those who value sleep, travel through the bright civilizations of Europe, and visit European advanced bedding manufacturers to make the Chinese realize the importance of good sleeping habits for a better life. With this original intention, a ten-day trip to Europe is obviously a relaxing, fun and leisurely dream trip!
Mousse Brand Strategy Center Manager Li Xiaofeng, this year mousse "dream trip" team consists of four parts: lucky consumers, sleep experts in related fields, mousse outstanding dealers and media counterparts, a total of more than 50 places, Among them, consumers account for more than half! The considerable lucky places and high odds of winning have made many consumers eager to try. Statistics show: Up to now, there are 2, 037, 328 people landed event's official website, interactive way through the game to participate in the event; as well as nearly ten thousand consumers mousse 600 stores actively involved. Their enthusiasm for participation made the organizers shout "exceed expectations".
On the "Dream Night" on August 24th , the event of Musi Shenzhen Station started as a special thank-you party. After a passionate jazz dance kicked off the party, Sheng Yan, general manager of Mousse's operations, made a speech and thanked consumers, the China Sleep Research Association and the media for their strong support. As the leader of this European tour, she said : This year's Musi European Sleep Culture Tour has become a call to sleep culture and a sharing tour through the different interpretations of Shanghai, Chongqing and Shenzhen. It hasn't started yet, but millions of people have learned the term "sleep culture", which is a big step forward in the idea of ​​healthy sleep! I believe that the return of the European tour, Mousse will bring you more information and sharing.
After the speech, the brilliant program began. Different styles of golden music from the four European countries, novel and peculiar fluorescent dances, and beautiful and romantic star singing ... wowed the audience to feast their eyes. Between Qinggemanwu, the four lucky netizens from the Internet even grabbed the attention of the audience. In addition to sharing their winning experience with them, they also selected 26 other lucky consumers for Musi on the show site and went to Europe together. The telephone connection of the host of the party at the party pushed this link to a climax. Many unprepared consumers were thrilled when they received a lucky call to Europe in October . Their excitement and joy deeply infected the audience at the party.
Some commentators pointed out that the domestic sleep industry has just started, and Mousse has carried the banner of a healthy sleep culture since its establishment. It has made rapid progress in just a few years and shows the leader's style-whether it is at the famous furniture exhibition The unique creativity is still the first demonstration of creating a healthy sleep experience museum; whether it is the advocacy call for healthy sleep travel, or the open sharing of sleep culture in Europe ... The implementation and efforts in the field of sleep culture have made Musi go far In the industry first.
When it comes to the growth of Musi, a media person who has long been engaged in the home furnishing industry is deeply touched. She believes that Mousse has opened up a unique "dormitory" blue ocean for herself in the field of home furnishing. The "sleep" that everyone has never realized has become the focus of Mousse. The importance of sleep has been raised to its due height. In addition to home bedding in the material category, it is also related to health awareness in the consciousness category. The Musi Europe Brigade has found an excellent combination of these two categories in the form of culture, and has included consumers. In this process, Mousse attracted the attention of many media inside and outside the industry. Phoenix, Sina, Sohu, NetEase, Soufang and other major media participated in the tracking report of the entire event.
What will Musi bring to China's sleep industry in the future? What is the value of the home furnishing brand taking the cultural route? Mu Si's series of actions brought different conjectures to the industry, and the answer was only pursued in the process. For this brand that will set off a "sleep revolution", sharing and going out has become the call for this year. As the awards were announced August 24, and October's "mousse enjoy sleep-European culture" theme tour is about to depart, let us wait and see.
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