Bo Guan Furniture General Manager Huang Guanling
Q reporter
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Q: What is the status of Bolan this year?
A: Single stores have declined, but overall sales have remained stable and have risen. In fact, the situation of our entire company is still ok, but for different market conditions in various regions of the country, dealers may face more severe challenges and pressures, so we still maintain a positive attitude. In 2012, Bolan will work with dealers Overcome difficulties, increase policy support, and provide more comprehensive and high-quality services. In general, increase support and assistance from dealers to overcome difficulties and work together with dealers!
Q: What is your opinion on the current market situation?
A: The market environment is not good, this is not a corporate nature, nor an industry crisis, but a global crisis. Since it is a crisis, the crisis also has opportunities. Bolan has been focusing on software for 20 years, market channels, sophisticated products, financial strength, etc. There is a very deep foundation. Many of our stable old customers are basically stable, and in some regions the market still maintains a good sales situation. In addition to our accumulated market share and brand awareness and influence over the years, so We have not been particularly affected. We are confident that when the environment is not good, we will meet the challenges, seize the opportunities in the crisis, do a good job in positioning, make strategic planning, attack at the right time, build the brand, shape the image, and further improve Bolan's influence. In the big waves, only those who survived the fierce competition are the ultimate powerhouses, and only powerful companies can stand up.
Q: What activities are there for the Suzhou Exhibition?
A: Although we did not participate in this year's Suzhou Exhibition, we mainly considered various factors. We believe that the investment of the exhibition cost to the support of dealers, the maintenance and development of channels, and the promotion of the brand can still achieve good results and rewards. This is a way to choose dealers to help dealers and help dealers. During the exhibition, a new product strategy conference will be held. At that time, dealers across the country will gather together to discuss countermeasures and seek for the future. We also hope that Through this new product launch meeting, we communicated with distributors in a timely manner, maintained communication, and understood the real situation of the market and the actual needs of distributors. What difficulties we have, let's discuss together, find solutions together, unite, and fight in teams. Bolan has this strength and confidence to lead the distributors through the winter. Everyone is a big family, and there is no problem that cannot be solved. The new product launch will benefit dealers with the greatest benefits and the biggest policies.
Q: Are there any new policies, new measures, new ideas recently? What is it?
A: The best price for our dealers to reduce dealers 'operating pressure. At the same time, we will strengthen dealers' training, store opening support, promotional support, and marketing support. In addition, we will design and develop new products to seize market share.
Q: Will new products be launched? What are the highlights of the new product?
A: The new product series continues the modern and simple atmosphere of Bolan. The lines are smooth, graceful and elegant. The color matching is not obvious and the fashion is fresh, which will definitely bring consumers a different home experience. In production, on the basis of quality assurance, avoid waste, save costs, and improve cost performance. In addition, before product design and development, we have done a lot of market research and feedback from distributors. Starting from the market, we are guided by market demand. The R & D and production of new products are close to market demand. Only the market accepts it is the best.
Q: What are the company's future planning goals?
A: (1) Team: In the future, we plan to increase the team building of Bolan. People are the foundation of enterprise development. It is impossible for no one to want to grow and develop. Therefore, talent reserve and training are very important. The team is our goal.
(2) Spokesperson: At present, we are looking for a suitable star. When the time is right, we will invite a spokesperson to use the star effect to enhance the image and influence of Bolan again.
(3) Bolan urges the industry to be self-disciplined. Only strong alliances can enhance the status of Jiangsu's soft furniture, rather than defame each other or fight price stations. Now Beijing, Shandong, Guangdong, etc. are all working together to establish a brand alliance The army cannot be left behind. At present, "East China Furniture " is preparing to establish the Jiangsu Furniture Brand Alliance. Bailan will fully support and cooperate to jointly improve progress.
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