This year, Lanjing Lijia is one of the companies that have launched the most concentrated collections, and it is also the store that launched the online mall earlier. Log in to the Lanjinglijia online store, if you observe carefully, you will find that there is a subtle difference compared with other shopping mall websites-there is a link in the lower right corner of the homepage that says "open online store", click on the prompt to enter the registered user name After that, you can apply for a merchant account. After registration, you need to fill in the company information and upload the "Business License" photo, you can become a merchant of the online store. The operation mode of Taobao was copied by the home furnishing industry for the first time. This change also shows that Lanjinglijia ’s website is no longer limited to the promotion of corporate image and the display of tenant products, but a real e-commerce attempt has begun.
    In addition, the online stores such as the Actual Home and Minlong Ceramic Headquarters and Base have not become mainstream channels, but their popularity is growing. Chen Jinlin, chairman of Minlong Ceramics, said, "The website of Minlong is to provide better services to tenants. It is a value-added service for merchants. It publishes content including material information and brand promotion. Its main meaning is not sales. channel."
    Old furniture store launches online shopping
    The Xisi furniture store, which had been operating in Beijing for 55 years, was relocated to Peony Garden and changed its name to McCasa Fashion Home Furnishing Store. At the same time, product display, online shopping, BBS forum, expert online question and answer, industry information, consumption guide, design consultation, etc. have been established. Aimed at practical consumer information introduction, professional product consultation and full shopping guide service, McCarsa has built a professional, easy, fast and convenient home information platform and shopping platform for consumers.
    When shopping on the website, consumers can communicate with professional sales staff and designers to experience the actual display effect of the product; there is also a forum community specially designed for furniture people and consumers. The large-capacity, multi-sector, and rich-content forum community will build a new platform for consumers, manufacturers, and furniture people to communicate freely; for industry information and topics that consumers are extremely concerned about, regular experts are available to answer questions online.
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