Furniture stores have set their sights on direct sales, and there are also reasons for this. The downturn in the overall market environment has put pressure on rental stores and dealers. In order to try to gain a limited market share, the home stores that sing for the merchants have to innovate at all times, using various whimsical marketing methods to attract business. Whether you are dissatisfied, "Transformers 3" confirms the great magic of "deformation." In fact, the repertoire of "deformation" has been staged in all walks of life, such as the recent deformation of the two major home stores, its content and effect may be more interesting than 3D IMAX. Recently, Ouhua Shangmei Home announced that its direct sales plaza is expected to open on August 20th. The cheap direct sales model for rent-free merchants is very attractive to both manufacturers and consumers. The Xianghe Home, which is expected to open in November, is also global. Brand factory stores are selling points. One old, one new and two new stores have all set their sights on direct sales, which is also a cause. The downturn in the overall market environment has put pressure on rental stores and dealers. In order to try to gain a limited market share, the home stores that sing for the merchants have to innovate at all times, using various whimsical marketing methods to attract business. Direct sales, even free of charge, also shows the store's determination to win in the market turmoil period. As far as the current investigation of journalists is concerned, both well-known brands and emerging brands have expressed their support and expectation for this low-selling or rent-free direct selling model. After all, it can let the manufacturers reduce the pressure, improve sales and give back to consumers, why not? However, there are also many people in the industry who are cautious and even questionable. In the eyes of these people, it is difficult to operate specific details such as factory product distribution and store cashier management. The word "direct sales" may just be a concept that sounds beautiful. Although there are all things, it is beyond reproach that the spirit and courage of the store to seek new changes is worthy of admiration and encouragement. The current situation is unfavorable, the poor is changing, and the change is passed. Even though this change cannot be as immediate as the car people in the movie, it is better than being in a harsh environment and being passive. It is still a long time since the opening of the two major stores, and whether the deformation can achieve the expected results will remain to be seen. Selling direct sales makes consumers save money? A few days ago, Ouhua Shangmei announced that it would build a home direct sales plaza in the Guangzhou-Guangzhou-Guangzhou-Guangzhou-Guangzhou store, and rent-free and low-priced direct sales became the biggest selling point. Previously, Xianghe Home International Home Plaza, which had just joined the home, also launched the banner of “Global Brand Factory Storeâ€, with its brand factory direct sales as its unique business advantage. From the traditional dealer rental market to the brand direct sales system, the business model of the home store seems to be quietly changing.
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