Another good news came! More than four years ago, the Dongtai Trade and Industry Bureau received the “Trademark Registration Certificate†from the Trademark Office of the State Administration for Industry and Commerce, which marked the successful registration of Dongdong Stainless Steel Co., Ltd., the first collective trademark of Dongtai City, which not only filled the city’s The blank of collective marks is also a gratifying result of the city’s brand strategy.
In fact, the collective mark is not a strange word. The road for the hardware industry to apply for collective marks can also be extended to 2005. After four years, in November 2009, Nanhai “Gold Sands†collective trademark application was successful, setting a precedent for “collective trademark†in the hardware industry. After the successful application of "Jinsha Hardware", more and more collective marks such as "Tiehai Salt" Fasteners, "Yongkang Hardware", "Hengli Mold", "Shunde Home Appliances", and "Dongguan Furniture" began to gain sight.
It seems unmistakable that Foshan looks at the forefront of the country in terms of collective trademark registration and management. The three collective marks such as “Nanhai Jinsha Hardwareâ€, “Zhangye Knitting†and “Shunde Home Appliances†have greatly stimulated the transformation and upgrading of related industries.
Why register a collective trademark? The successful registration of collective marks can help the local hardware industry to cement its competitiveness.
In the hardware industry, there are no lack of well-known leading enterprises, but to raise the level of the entire hardware industry, tree brand image, and ultimately have to play brand. For powerful companies, they can independently register trademarks to create brands, but for many SMEs, collective trademarks are obviously a shortcut to increase popularity, reputation and market competitiveness.
Applying for the registration of a collective trademark through an industry association not only can integrate regional resources and strengthen its strength, but also is an effective self-discipline for the industry itself, and it forms a legal constraint for engaging in low-cost vicious competitions and other partial enterprises that do not care about collective interests. Especially in international competition, the use of collective marks will help make up for the lack of product size and brand influence and affect the export of products, which will help achieve economies of scale.
Indeed, collective marks have become one of the strategies for the battle of domestic hardware companies. It is both an honor and a kind of wind vane. The collective effect of collective trademark brands has driven small and medium-sized hardware companies to become bigger and stronger.
Do not become a vase Because it is different from ordinary trademarks, the registration and use of a collective trademark itself has advertising effectiveness, which is conducive to realizing economies of scale and expanding the influence of domestic and international markets. Therefore, the hardware industry has consciously embarked on this “broad roadâ€. ".
In fact, no matter who is running on the road of collective trademark registration, or companies that already hold this “gold business card†should know: Collective trademarks are not vases, they are displayed for appreciation, and how to manage and use the registered trademarks after successful registration This trademark, which allows it to better serve the industry upgrading and transformation, is the core issue that trademark holders need to consider carefully.
We often only see through one-sidedly that the advantage of a collective mark lies in the fact that, without changing the status of individual members, we can effectively combine the production and management capabilities of all individual members through common use to form quantitative advantages, save costs, achieve economies of scale, and protect the industry. . However, collective marks can also bring risks while benefiting regional products. Companies tied together, if there is a problem with the quality of a product, will cause collective trademark owners to be implicated and lose money. This unfortunately answers the old adage that a mouse can break a pan.
Therefore, under the premise of having a collective trademark, various trade associations should play a supervisory and guiding role. On the one hand, they need to set corresponding thresholds for users of collective marks, strengthen daily supervision, and improve the binding force of collective marks. On the other hand, they must also Let the more capable corporate brand go ahead. Adhere to the two legs to run, do not say whether you can run far, at least to stabilize it.
In fact, the collective mark is not a strange word. The road for the hardware industry to apply for collective marks can also be extended to 2005. After four years, in November 2009, Nanhai “Gold Sands†collective trademark application was successful, setting a precedent for “collective trademark†in the hardware industry. After the successful application of "Jinsha Hardware", more and more collective marks such as "Tiehai Salt" Fasteners, "Yongkang Hardware", "Hengli Mold", "Shunde Home Appliances", and "Dongguan Furniture" began to gain sight.
It seems unmistakable that Foshan looks at the forefront of the country in terms of collective trademark registration and management. The three collective marks such as “Nanhai Jinsha Hardwareâ€, “Zhangye Knitting†and “Shunde Home Appliances†have greatly stimulated the transformation and upgrading of related industries.
Why register a collective trademark? The successful registration of collective marks can help the local hardware industry to cement its competitiveness.
In the hardware industry, there are no lack of well-known leading enterprises, but to raise the level of the entire hardware industry, tree brand image, and ultimately have to play brand. For powerful companies, they can independently register trademarks to create brands, but for many SMEs, collective trademarks are obviously a shortcut to increase popularity, reputation and market competitiveness.
Applying for the registration of a collective trademark through an industry association not only can integrate regional resources and strengthen its strength, but also is an effective self-discipline for the industry itself, and it forms a legal constraint for engaging in low-cost vicious competitions and other partial enterprises that do not care about collective interests. Especially in international competition, the use of collective marks will help make up for the lack of product size and brand influence and affect the export of products, which will help achieve economies of scale.
Indeed, collective marks have become one of the strategies for the battle of domestic hardware companies. It is both an honor and a kind of wind vane. The collective effect of collective trademark brands has driven small and medium-sized hardware companies to become bigger and stronger.
Do not become a vase Because it is different from ordinary trademarks, the registration and use of a collective trademark itself has advertising effectiveness, which is conducive to realizing economies of scale and expanding the influence of domestic and international markets. Therefore, the hardware industry has consciously embarked on this “broad roadâ€. ".
In fact, no matter who is running on the road of collective trademark registration, or companies that already hold this “gold business card†should know: Collective trademarks are not vases, they are displayed for appreciation, and how to manage and use the registered trademarks after successful registration This trademark, which allows it to better serve the industry upgrading and transformation, is the core issue that trademark holders need to consider carefully.
We often only see through one-sidedly that the advantage of a collective mark lies in the fact that, without changing the status of individual members, we can effectively combine the production and management capabilities of all individual members through common use to form quantitative advantages, save costs, achieve economies of scale, and protect the industry. . However, collective marks can also bring risks while benefiting regional products. Companies tied together, if there is a problem with the quality of a product, will cause collective trademark owners to be implicated and lose money. This unfortunately answers the old adage that a mouse can break a pan.
Therefore, under the premise of having a collective trademark, various trade associations should play a supervisory and guiding role. On the one hand, they need to set corresponding thresholds for users of collective marks, strengthen daily supervision, and improve the binding force of collective marks. On the other hand, they must also Let the more capable corporate brand go ahead. Adhere to the two legs to run, do not say whether you can run far, at least to stabilize it.
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