Home industry is now cross-industry paint industry was swept by the tide

Integrated home has gradually become familiar with people. The ultimate goal of the multi-business operation in the pan-home industry is integrated home. Today, the concept of integrated home has long since ceased to be new. Many companies that produce furniture, paint, cabinets, flooring, and wooden doors have tried to get involved, but there are very few successful cases.

Even so, in order to break the development bottleneck brought about by the financial crisis and win new market share, many companies are still eager to try. The company that made furniture began to try to do the door, the company that did the door began to try to do the stairs; to do the door of the solid wood door to do the paint-free door, do the start of the paint-free door to get involved in the wall decoration ... insist on the start of the specialized enterprise to pull the product line Long, companies that are in love with the market are starting to get involved in another new market area to gain share. Almost every company hopes to have new gains in individual areas where products are connected and channels are common. As a result, a new round of cross-industry diversification became a hot topic in the pan-family industry after the integration of the domestic boom.

The first thing to do is to clarify the concept that diversification of coatings is not the same as diversification. As far as production is concerned, different industries, even if they have the same material, have significant differences in their processes, technologies, and schedules. If they insist on diversified production, they will inevitably detract from the company's energy, resulting in a decline in production efficiency and increase in productivity. Production costs also make it difficult for companies to produce very significant economic benefits. Most of the wooden doors in China are small and medium-sized enterprises. However, small and medium-sized enterprises do not mean that they are small and small. They can be small and specialized, small and strong, and they can form core competitiveness through specialization advantages. If you are determined to do a great job in a specific industry and become a century-old shop, professional production becomes even more important.

Therefore, diversification belongs to the category of sales. Without diversification, we can still integrate and diversify our operations. For enterprises, in order to diversify their operations, in addition to consolidating the foundation and improving internal strength, they also require a high level of integrated marketing capabilities and superior market control capabilities.

In the existing market environment, with the increase of large terminal stores, the brand's concentration is getting higher and higher. In the ten years of real estate gold in China, many well-known building materials brands have been achieved. As the market matures, the pace of diversification, serialization, and scale of the big brands is also accelerating. Through diversification, we can not only expand product lines, provide new profit growth points for distributors, but also realize products, complement each other's resources, and enhance corporate strength. This is a realistic way to ensure the brand's strength in the pan-home area. . From this point of view, cross-bank diversification is an inevitable trend in the development of the pan-home industry.

However, enterprises should also be soberly aware that China's pan-home market is not yet very mature and there are relatively more opportunities for speculation. This can easily lead to the production and business operators “this hill is looking at the high mountain” and “looking at the pot while eating "Inside," one-sided pursuit of economic efficiency, self-improvement, and finally can only work without success. It can be said that our industry never lacks ideas, and what we lack is a mature mentality.

Diversification is the assessment of a company’s overall strength. A company can only have a strong ability to compete and resist risks in order to be able to do a better job on the basis of being able to do a mastery and strength. For example, the iconography of the flooring industry and the European school of the cabinet industry are examples of cross-bank diversification.