How do cabinets respond to "Internet anxiety"?

The development of the Internet and e-commerce has profoundly affected the cabinet industry. Cabinet companies must not only focus on the user experience, change the path of brand communication, but also digitize the behavior in the business process in order to better enhance the operating efficiency and meet the wave of the Internet. Marketing innovation.

Brand communication path has changed

The Internet has completely broken the information barrier and allows users to access information anytime, anywhere. The asymmetry of information between sellers and buyers gradually disappears. Therefore, businesses that originally made profits from information asymmetry will face death. At the same time, users are no longer easily cheated, and "buyers do not have sellers" is being rewritten. Therefore, good cabinet products and good user experience will be the only way for the company.

The dissemination of information will shift from centralized to parallel communication. The path of cabinet brand communication will be greatly changed, and word of mouth will be the main basis for user communication. How to make customers like your products and services from the heart becomes the yardstick for the consideration of the company.

Businesses generate "Internet anxiety"

In the past, corporate decision makers knew who was the opponent, but now it is impossible to know where the enemy will come from and cross-border becomes an important trend. Therefore, due to major changes in the market environment, the old rules of the game have gradually failed and the new rules have not yet been established. Corporate decision makers are easily confused at this stage. The alternating period of the old and new rules produced a general "Internet anxiety."

The Internetization of traditional enterprises, especially those of non-standard product manufacturers, is neither a simple Taobao and JD.com store, nor a purely self-built O2O platform. Instead, it requires an integrated system to allow enterprises to link step by step and orderly. The Internet eventually reaches the full Internet of cabinet companies.

Marketing channels are internetized

Cabinet companies can build O2O platforms to solve the Internetization of existing marketing channels, that is, from the headquarters-agent-retail terminal system. At the same time, e-commerce, store, mobile and other product sales channel data regulations integration one, to achieve effective data precipitation, through the data to achieve the standardization of terminal operations, the establishment of a new enterprise data-driven assets. Electronic or mobilization of business or sales management. That is, through the mobile Internet, the original marketing-related behaviors are digitized to increase efficiency.

Infiltrate the business management into the terminal stores, digitize the various business operations of the terminal, realize effective monitoring and support of the terminals through dataization, and achieve effective links between the headquarters and terminals, headquarters, and users. Cabinet internal management and mobile electronic management of upstream suppliers. Realize real-time information transfer to improve the overall operating efficiency of the company.