How Fastener Enterprises Open up Foreign Markets

Although the export profits of fasteners are very thin, and they are affected by changes in exchange rates and anti-dumping policies, the large volume of export orders and fast return payments will play a crucial role in making a factory bigger and stronger. Therefore, opening up the export market has always been the direction of many fastener manufacturers.

There are three types of channels for fasteners in the export market:

First, the exhibition

In addition to the traditional Canton Fair, more manufacturers tend to attend professional exhibitions abroad, such as the Las Vegas Screw Show in the United States, the World Hardware Fair in Cologne in Germany, the Stuttgart Fastener Fair, the Russian Hardware Fair, Dubai Hardware Fair, Spain Hardware Show, etc. Participating in the exhibition is undoubtedly the most direct and effective way to meet and negotiate with customers. Judging from the experience of Taiwanese companies, Taiwan’s screw industry manufacturers have gone out earlier, and this is also a very important reason why overseas sales have achieved brilliant results. At present, these foreign exhibitions have offices or exhibition companies in China. In addition to comparison of prices and travel services, manufacturers can also visit the factories or sales companies abroad to increase their participation through the participating organizations. Understanding of overseas markets, in-depth understanding of customer characteristics and business models. It is very difficult for general exhibition companies to provide such services. However, this is very valuable.

At the same time, for exhibitors, domestic manufacturers have a feature that needs to be avoided, that is, products do not have characteristics, and they hope to put all products on the booth. However, in reality, it may not be possible to impress customers in a short period of time. . Therefore, for foreign exhibitors, fastener companies still have to work hard at the exhibition. It is necessary to highlight key points, be concise and effective, and spend money on the knife.

Second, foreign sales magazine

In Taiwan, Huida's "Screw World" can be said that the role of Taiwan's screw industry in opening up the export market must not be underestimated. Why do you say that? Because even if the manufacturers have direct foreign participation in the planning, but the company generally participate in foreign exhibitions will only go to 1-2 major exhibitions each year, after all, the exhibitors need booth and travel costs are relatively high, so for companies, the show's budget is limited. However, an export magazine can cover more professional exhibitions around the world. For fastener manufacturers, export magazines are a good match for the show. Especially for some foreign markets, it is not worthwhile to go to the exhibition, but when there is demand for opening up, export magazines are a very important choice. Currently on the mainland, "Chinese Screws" published by Shangsou Corporation is the only foreign magazine for the mainland fastener industry. It is issued twice a year and 10,000 copies per issue. It participates in more than 8 international exhibitions, and domestically includes some of Taiwan's Manufacturers have chosen this approach to open up the export market, such as: Taiwan Hengzhao, Chunyu, Ningbo Jinding, Zhonglian, Qunli, Wuxi Anshida, Zhejiang Minmetals, Mengyi, Wenzhou Tianxiang, Pioneer, Haiyan Yuxing, Jinan TEDA, Hangzhou Delan, Olympic Exhibition, Suzhou Rongzheng, Dongtai Daidong, Shanghai Ruihe, Odak, Vex, etc.;

Third, the Internet

The application of the Internet in the B2B industry can be said to begin with exporting. Because, for buyers and sellers separated by thousands of miles, the network has no borders, which greatly facilitates international trade through the website to find suppliers and customers, inquiries, quotations, and sample designs. Nowadays, it is almost unthinkable for companies exporting to say that they have no e-mail or no Internet access.

For the expansion of the fastener industry, how to use the Internet? First of all, of course, it is necessary to have a company website of its own. Many companies on the export website are just English versions of Chinese. This is not the best practice. Because, for the browsing habits of foreign customers, a more simple and effective web page is the most practical. On the contrary, too many FLASH and features will make customers feel puzzled. And for servers in the country, browsing speed is also foreign. To be considered.