Relieving the crisis of global resource shortage with biotechnology——Interview with Li Sige, CEO of Novozymes Group, Denmark
Davos, Switzerland, January 26 (Reporter Yang Jingzhong is still the military) The World Economic Forum was held in Davos, Switzerland from the 26th to the 30th. More than 2,500 elites from more than 100 countries around the world will explore how the new situation will be positive. Effectively respond to global crises and risks, and establish a new global economic order and governance rules.
On the eve of the annual meeting, the forum released the "2011 Global Risk Report." The report believes that the world faces three major risks in 2011, including the global shortage of resources. Demand for food, water, and energy is growing at a double-digit rate, and the current global lack of sufficient investment and production capacity to meet growing demand.
To this end, Mr. Li Shige, CEO of the Novozymes Group, the leading company in the field of enzyme preparations and microorganisms in the world, was interviewed by the Xinhua News Agency. He believes that the use of industrial biotechnology can effectively alleviate the global crisis of resource shortage.
Lee Scott cited Novozymes as the decisive product of detergent enzymes. Novozymes has developed a protease with high efficiency in decontamination at low temperatures, which helps change European consumers' habits of washing clothes with warm water, thus saving energy.
Another Novozymes' main product, cellulose biofuels, uses agricultural and forestry and even household waste as raw materials to make ethanol fuel for use by vehicles and Other vehicles. Compared with traditional gasoline, this cellulosic ethanol can reduce greenhouse gas emissions by 90%, which is considered by the industry as one of the most promising fuels.
The management consulting company McKinsey recently released a report saying that by 2020, cellulosic ethanol could replace 31 million tons of gasoline for the Chinese market each year, create 32 billion yuan (about 4.7 billion US dollars) in revenue, and add 6 million jobs, and Reduce 90 million tons of carbon dioxide emissions.
Li Shige said that in today's global resource crisis and rising food prices, industrial biotechnology can greatly ease the global shortage of resources.
When talking about Novozymes' future business plans and marketing strategies, Li Scott said that Novozymes will continue to strengthen cooperation with China, especially in biotechnology innovation. Novozymes has invested more than US$400 million in China and is one of Denmark’s largest investment companies in China. The Chinese market plays an important role in Novozymes' globalization strategy and has now become Novozymes' second largest market after the United States globally. It is the company's flagship business growth engine and R&D, production and operations center.
Li Sige said: "Novozymes is not just treating China as a market for goods. We also share our values ​​with China and promote mutual learning. Our business operations in China are also based on the principles of mutual benefit and win-win."
kaiping aida sanitary ware technology co.,ltd , https://www.kpaidafaucets-jm.com