Li Wei’s counterattack on the furniture industry was caught in the ice and fire

In 2014, the invincible Chinese real estate industry faced the crisis for the first time, and the furniture industry closely linked with the housing industry fell into even greater anxiety. Not only did many small and medium-sized furniture companies fail to obtain orders, but some high-profile brands also rumors of bankruptcy. The two-handed branded furniture brand Huayuan Xuan failed IPO and was forced to collapse a large number of capital supply chain failures; the formerly top-ranking Fudao furniture also spread news, due to arrears of about 10 million yuan. *Wages and ** discontinued production; the market is depressed, capital is not optimistic about the situation, making the furniture industry worse.
At the same time, Lai Wei, the pioneer of furniture O2O model, has moved from the southwest to the national market with a strong attitude. It has established experience stores and service systems throughout the country. In the National Day holiday, there are more than 500 sales, which has doubled, and it has gained favor in the capital market. Lei Jun, the internet godfather, invested tens of millions to support its development...
Under the same industry but it is cold and heavy, it is a difficult situation, breaking the game?
Liwei family counterattacked the furniture industry to fall into the ice and fire. Two-day furniture returned to the origin of value In the overall downturn of the furniture industry, Li Wei family has received many olive branches thrown by investment banks, which had to be outside attention. After just finishing the brand strategy conference, Li Wei's founder and CEO Zhou Yuxiang told reporters excitedly that after the meeting, a number of investment banks took the initiative to contact and hope to have cooperation opportunities. With the same furniture, why did the Liwei family get favor from many parties?
The end user's right to speak back to "normal" due to factors such as the Internet! Regardless of the industry, considering the customer's needs as the starting point to consider the core product value is the most important thing to do now. Zhou Yuxiang confidently said, "Any profit-making industry has been subverted. The furniture industry is facing a period of change. The changes must be thorough and see the situation before they can turn over."
When Li Weijia started from the southwest, when his counterparts were all in the traditional mode, Zhou Yuxiang insisted on his own way. Once he was puzzled by his peers, he also experienced many ups and downs. He used to work for an international IT company. His cross-border experience gave him a vision and a mind that was not rigidly tied to the furniture industry. The more thorough the understanding of the furniture industry, the better the young entrepreneur can see the commercial restructuring. How to go.
“The 0 channel is the unique feature of the Liwei family. It integrates R&D, production, sales, installation, and after-sales service. It specializes in custom furniture and declares war on the traditional channels. 0 Channels can realize the smooth flow of information between enterprises and users, and can truly understand the needs of users. The entire industry chain reached its unique value to create its own core values." Zhou Yuxiang said, "We want to be an Internet carpenter, to create the ultimate beauty."
Return to the origin of value, change the value of products with the best experience, and look at the furniture industry with Internet thinking can clearly find their own position and future.
Customized on-demand is definitely the best experience in the future. It is like the birth of Xiaomi mobile phone. According to the user's suggestion to design the mobile phone, the customized furniture is the feature of Liwei family. This was once the hard bone of many furniture factories, but now It has become sensible to look back.
According to expert analysis, the current finished furniture industry is very similar to the apparel industry and is a high inventory industry. The products are not tailored to the needs. Instead, the company organizes the supply chain to conduct product production based on past sales performance and forecasting future consumption trends. The result is that companies need to undertake huge purchases, warehousing, and inventory. Equal cost. When the market environment is good, the supply of products is in short supply, and the contradiction is not prominent. However, when the market environment deteriorates, the blindness of this model is exposed. The supply chain is also organizing production. The rapid accumulation of warehousing inventory costs and the continuous depletion of the capital chain have led to a sharp decline in front-end consumer demand and eventually pressure the entire company.
In fact, many media exposures are caused by the oversupply of furniture and the homogenization of products, but behind it is the collective dilemma faced by the traditional industries in the entire B2C era, namely, the huge conflict brought about by the serious deviation between consumer demand and the supply chain.
“The custom furniture fields that Lavy’s challenged seem to be niche, but it has precisely solved the conflict between the two and met the needs of the general public.” Zhou Yuxiang said with deep feelings. “Under Internet thinking, perhaps we can see more traditions. The shortcomings in the industry and the ability to make up for them are our advantages. "
Do furniture industry model, refresh the industry standard from traditional to O2O, from customized furniture to smart furniture, from the southwest to the national market, the inspiration that Li Weijia gives us is to break the original pattern, from business model to product design and internet information. The link will create new business groups that cannot be understood by the traditional industry. The growth of this group is not just an e-commerce platform, but a commercial ecosystem. There are a lot of new commercial groups around this ecosystem. There are potentials and futures in which one can grasp the changes. Therefore, in the formation of a new commercial population, first-line investment banks will have a new round of opportunities for poaching.
According to Li Wei, Vice President of Capital Investment, in the new business ecosystem, commercial interests will be redistributed: Late-stage Internet companies or traditional enterprises that are at the forefront of innovation will dominate the new market landscape and even new industry standards. Lei Jun’s “millet model” has broken the traditional mobile phone production and sales model, because in the product manufacturing or sales model, the traditional breakthrough is the advanced productivity. Such enterprises are more in line with current public demand, and we are optimistic about the growth of these enterprises. Sexuality, the rate of expansion of the latter trend must be far beyond imagination.
The experience is that the Wangdao furniture industry is facing a major reshuffle. “In the era of Internet economy, what is important is not how good the quality of the products you produce and how functional the products are, but what kind of experience you can bring to your customers.” "In today's new era, the price of a product depends not only on its value itself, but also on the experience it brings to customers, and on the understanding of human experience. The sense of experience comes from the entire consumer process, so we switched from a pure e-commerce model to an O2O model and built a line-up store, which is a plus for the user. Maybe we can't be an elephant, but it must be small and beautiful. The best experience reflects product value."
The basis for whether a business model can succeed lies in whether it meets the needs of consumers in the current era. The booming growth of the Liwei family and the collapse of traditional furniture factories have seen us see that the traditional industry is facing a major change and the predicament is also breaking. At the same time, it is not just a slogan for people to go around the border with the Internet, but a more optimized business model.