On the edge of the beautiful West Lake, Ma Yun’s “West Lake Theory Sword†is in existence every year. The Great Wuhan in the background of the rise of the Central Region is born with the natural resources of East Lake. Of course, there should be “Donghu Theory Swordâ€! This is a peak dialogue between the central real estate and home furnishing giants, and is the cooperation platform for the cross-border alliance of elite enterprises in the new “pan-home†era. This East Lake debate has invited more than 200 corporate CEOs to cooperate strategically! The focus is for you to do the following live broadcast: â–² Net, focus home network live broadcast The following is the live content: Annual figures and corporate selection topics: http://home.focus.cn/ztdir/2010sd/index.php/ Annual Marketing Summit Forum And the award ceremony topic: http://dev.home.focus.cn/ztdir/2009/dh.php?reloadworkpage=y Organizer: Focus Wuhan Home Network Guidance Unit: Wuhan Real Estate Development Association, Wuhan Building Decoration Association, Central The Pan-Home Furnishing Alliance Promotion Association specially supports: AEEEZ Diamond Private Customization Center, Modern Ship King Floor Support Media: Palm Media, Changjiang Daily, Chutian Metropolis Daily, Wuhan Evening News, Wuhan Morning News, Chutian Gold News, Changjiang Business Daily, One life, Hubei TV station, Wuhan TV station live broadcast, Wuhan TV station punctuation home decoration, Hubei Chutian traffic radio activity time: January 10, 2010 13:30-18:00 Venue: 4th floor, Guoyuan Chuyuan Building The significance of the function of the function hall: inventory of the 2009 pan-home industry (real estate, home, other related industries) big events and outstanding contributions, explore the post-financial crisis era brand cross-border Marketing of the Road; dialogue estate, home, wedding, jewelry and other elite circles, in 2010 the development direction of pan-home industry; promote excellent brand, and guide consumers to the right consumer, to promote the development of the industry. [Liu Fei] Mouse click history, the elite talks about the future! Good afternoon, ladies and gentlemen, this is the East Lake Theory Sword - Central Pan-Home Marketing Summit Forum and the annual awards ceremony. I am from Liu Bei, the radio broadcast host of Hubei Radio. I am very honored to host this for you. Field Summit Forum and Awards Ceremony. In the past 2009, we experienced too many regrets, shocks, hardships and hardships, but also gained countless emotions, pride and confidence. In the past year, what new understanding did our consumers have in our industry? What are the “most intimate†brands in their minds? So in 2010, where will China's real estate industry go? How should the central pan-home enterprises realize the big breakthrough and big take-off from the big Wuhan brand to the Chinese brand and even the world brand. Hubei Radio News Integrated Broadcasting Host Liu Fei This time, Donghu's sword invited more than 200 national and global top brand group chairman, president and Hubei regional boss to gather in Donghu. Here, let us count the industry events and heroes together to verify National excellent brands, jointly explore international development ideas, and work together strategically! The guests who participated in this summit forum and awards ceremony were: Vice President of Wuhan Architectural Design Institute Xiao Wei Wuhan Real Estate Development Association Marketing Department Cheng Xianhai Vice President and Secretary General of Wuhan Building Decoration Association Guo Wei, Director Liu Ping Ms. Huazhong Technology Gao Pei, Head of the School of Public Administration, Senior Management Consultant of International Shanghai Huazhong Enterprise, Feng Kai Home, Belgian Antwerp Diamond Co., Ltd., President of Private Customization Center, China, Hu Xiaofan, Fulong Wine Cellar, General Manager, former Olympic Diving Champion Xiao Hailiang, Xinghua Village, Liquor, Hubei General Manager Li Bin At the same time, there are representatives of China Railway Real Estate, China Construction Third Bureau, Sanjiang Group, and more than 200 decoration companies, home stores, and building materials business executives who are present today. You are welcome. At the same time, I am also very grateful to Palm Media, Changjiang Daily, Chutian Metropolis Daily, Chutian Jinbao, Wuhan Evening News, Wuhan Morning News, Changjiang Business Daily, First Life, and Hubei TV Station, Wuhan TV Station Live Broadcasting, Wuhan TV Station Punctuation, Hubei Radio news comprehensive broadcast and other media brothers support. Let us welcome you again with warm applause. Let us have a focus on the focus of Wuhan Home Network Editor Peng Li. [Peng Li] Dear everyone, gentlemen, ladies and gentlemen, good afternoon. I am Peng Li, the person in charge of Wuhan Home Network, I am very honored to welcome you! Most of the CEOs here are old friends. On such a weekend, I missed everyone's rest time to visit this forum, and once again sincerely thank everyone for their focus and support for our work! Before the forum started, I would like to make a special point. In fact, I originally had a lot of concerns about the preparation of this forum. First of all, is this forum really needed to be done? Second, can I complete such a summit-level summit based on my current team and personal abilities? How many companies can get recognition and support from this activity, and what will happen to the event? Focus on Wuhan Home Network Peng Li, but I have repeatedly thought about it again and again I decided to do this forum no matter how much it costs, and must do it well. There are three reasons for this: First, looking at the current first-tier cities in China, such as Beijing and Shanghai, there are many interactive activities between household enterprises and enterprises every year. There are many summit forums for different themes held in different cities every year, but there is almost no Wuhan. Second, there are many real estate activities held by various media in Wuhan every year, but there are almost no home-based forums. Even if some invite the home business owners to participate in the conference, they are almost all embellished. From the current speed of the development of the entire real estate industry and the home furnishing industry, the rising speed of our home furnishing industry is actually more and more than the speed of real estate, especially the impact of the financial crisis on real estate this year, but the impact on home furnishing enterprises. Relatively small. Third, from the perspective of the regional development level of the entire home industry, after nearly 15 years of development, we have emerged in Wuhan, such as Jiahe Decoration, Aohua Decoration, Ouyada Home, Chinese Furniture CBD, etc. Enterprises or projects, but throughout the country, from the current major industrial clusters in various regions of China, such as Foshan as our ceramic capital, Dongguan and Chengdu as the capital of furniture, the ancient town as the home of lamps, Beijing is home The location of the group's headquarters, the industrial cluster effect and influence of these cities is what we hope for. But in turn, we compare our geographical advantages. The central region has been a place of business since ancient times. It is inherently a natural resource, but it has not yet formed a far-reaching industrial cluster like the above-mentioned cities. Especially in the context of the rise of Central China, after experiencing the test of the 2009 financial crisis, more and more export-oriented enterprises began to shift their focus to the middle, I think our company is in great need of this An interactive communication platform to seize this era and opportunities to achieve new changes and leap. Therefore, we have organized this forum. In addition, from our theme, today's forum theme is "big brand, big strategy, big take-off - central pan-home marketing summit forum." Before I set this title, I have proposed several other topics, but in the end I chose this big theme, mainly in the following aspects: First, I hope that our company can cooperate with Beijing, Shanghai, Guangdong. Like urban enterprises, they can have the ideals and ambitions to achieve big brands. Secondly, they have the same broad mind, open mind and national vision as urban entrepreneurs such as Beijing and Shanghai. They can speak freely, exchange information and promote steps at any time. . Secondly, we have such ideals and minds, and we have made the right decisions and grand strategies to achieve the true meaning of the enterprise and the central region. In addition, subtitles and keynote speeches have added concepts such as “pan-home†and “cross-border marketing†and “80S post-home life conceptâ€. These concepts have come from me in the news interview with Ruili Home Editor, Asia. The results of exchanges and discussions between some industry and senior people such as the Dean of the Jewelry College. At present, in the globalized economic environment, all walks of life exchange information and mutual penetration marketing has become more and more in-depth and frequent. The home improvement industry we are currently engaged in is actually the core and leading of the entire pan-home industry. Everyone's clothing, food, shelter and transportation are actually related to our home industry. For example, in recent years, homes and real estate exhibitions in Beijing and other cities have directly embedded luxury goods such as jewellery into the entire exhibition site, increasing the exhibition's point of view, while Beijing Longfa Decoration Group Beijing Company has held a number of owners meeting, global limited edition release. The VERTU mobile phone new product show was placed at the company's event site. As well as the champion league formed by nature, red apple, beauty, NVC lighting, Dongpeng ceramics, and European cabinets, which was promoted nationwide last year, the peak of the industry is bundled with "very perfect", Dongyi The national propaganda that bundles the "wind and water", NVC lighting bundled "Confucius" movies, and the perfect bride and perfect wedding room show held last year by our focus on Wuhan Station are all focused on the pan-home industry. An attempt to integrate marketing across borders.
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