For WeChat operations, companies must be clear. It is an e-commerce model based on the needs of friends. It is not limited to the circle of friends. If everyone’s thinking can’t be opened, it’s only literally understood, and the operation is successful. Not an easy task. WeChat is only a channel. It also needs special attention for drainage and publicity marketing. The three complement each other, and the WeChat operation path has an opportunity to break out. So how to do it to make WeChat operations more efficient and efficient.
Integrity management, honest business
Doing business can't be opportunistic, but you can't think that I am the most savvy in the world, others are stupid, and I will send money to myself. This self-deception will only make your business path early. For a micro-business entrepreneur, if you want to continue to grow steadily, you must keep some basic business principles and bottom line. If you don't have integrity, all efforts will be lost. I have been doing micro-business for so many years, I have seen many people playing tricks, and I have seen them gain certain benefits. But no one has been there for a long time, so why not say that everyone has a heart. Trust is easy to lose, but not easy to get. You can cheat once, but you pay far more than you get. Why did Ma Yun mention the word trust when he left office? This is the most basic element of doing e-commerce. The surface articles of Weishang are always the ingredients in the business. The real main dish is the essence of marketing. The foundation of entrepreneurship needs to adhere to the principle of honesty and honestly, and every step of the business is to be carried out. This is a must. road.
Must grasp the second trading opportunity in the customer. It is said that the flow is very important and very expensive. In addition to screening quality users and connecting the best resources to them, we must also increase the repeatability of the transaction as much as possible. Because in many successful micro-business concepts, the value of old customers is better than new customers. The truth is actually very simple. Once you form the first business with the other party, as long as the product is trustworthy, then the latter will inevitably buy it again when it is needed again, and in the latter process, you don’t have to do it for the product. A detailed introduction, the entire communication process has become simple and targeted. Therefore, I suggest that everyone do a customer information record when doing micro-business. Recording some of the loyal fans who buy products frequently, and giving them certain discounts and blessings when they are on their birthdays, this not only maintains the relationship between us and our customers, but also effectively forms a kind of communication, and explores cooperation as much as possible. opportunity. Remember, never talk about business when you need someone else!
Screen out effective quality users during the marketing process
Doing micro-business can't be like selling goods at the goods yard. What kind of people want to contact, what kind of customers want it. With limited energy and limited time, we have to match the customers we want as much as possible. Imagine that for some customers who care about it, you may not get the ideal feedback when you spend the same amount of time. Does it make sense to do so? Now the competition in micro-business is very fierce, and the distribution of traffic is also your competition. It is very important to make good use of traffic. For example, if you are a local specialty, it is more appropriate to target your customers in the field and those who have gift-giving needs. In short, in order to further improve the efficiency of our use of traffic, accuracy is critical.
Product selection must have its own new ideas
Many times, people think a lot about the flow of access, but in the choice of products is often a hot brain, think of what is what, not too much thinking. In fact, the choice of products is like the beginning of your writing, and the work after the start is sure to be particularly smooth. Therefore, product selection is worth thinking about, so what kind of samples can avoid the edge of market competition and find a path suitable for their own development. Rejecting blind obedience and tapping the hidden hotspots of the market is the core. For example, some friends around are doing home accessories, car beauty products and Feng Shui products. Although this type of product is not a hot spot on paper, the purchase demand is not weak. If you go looking for products of this kind, I think that whether it is promotion or later sales, it will not be worse than blindly following the market hotspots.
Learn to give the marketing process a holiday and avoid over-marketing
I don't know what the mode of doing micro-business is, is it the accumulation of traffic in the early stage, and constantly advertised in the later stage? If so, I advise you not to do well, because doing so will not damage the user experience, and the conversion rate will be low at that time. Scary. Try to know that others can pay attention to you or delete you. Why can you make a decision to buy a product with a few copywriting, so I don't agree with the rude marketing method. I had a friend before, doing car beauty. In addition to pushing related products in the circle of friends, more energy is still to run their own WeChat large, because they know that value is more important than trading. You can't sell a product. Everyone understands that after all, life needs bread. As long as you make your own value, proper sales are not enough. Just like the Evergrande AFC Champions League, every time you win the championship, you will launch a series of products. From Evergrande Ice Spring and Evergrande Life Insurance, everyone knows the commercial intention behind it, but we still have clusters, mainly because of the existence of value. By the same token, if you can gradually abandon the commercial atmosphere in your daily operations and switch to value transfer, selling in this process, I think the results will be very different.
It is indeed a big cake to be able to withstand the development of lonely e-commerce, and everyone wants to make a good profit. But things are often not as simple as we think. Many times our efforts are not rewarding, and many times the ideals are much different from reality. Do micro-business in this platform, we can not think about making money every day. On the contrary, it is a very important proposition to think about how to continuously accumulate users and then generate centripetal force. I hope that all friends who want to have a role in micro-business can think hard. I can't eat hot tofu, I believe everyone understands this truth, but not everyone can remember it, but I hope that everyone can figure out the truth and be a prepared and not anxious person. As the saying goes, the opportunity is always reserved for those who are prepared. You are ready, and the opportunity will come to you.
Editor in charge: Liu Jiehui
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