As the Spring Festival is approaching, the furniture industry's early event in March 2011, all booths of the Dongguan Famous Furniture Fair have been basically arranged. The number of companies applying for booths at this famous furniture fair has reached a record high, and the organizing committee has tried to arrange as many companies as possible. To participate in the exhibition, move Hall 9 to Hall 8 and increase the booth area by 50%, but there are still more than 200 registered companies whose wishes cannot be met; the booth of the famous furniture and home accessories exhibition has been arranged 95%. 80% of the booth arrangement for the famous furniture machinery materials exhibition has been completed. The scale of this exhibition is 260,000 square meters, and the number of exhibitors is expected to be about 1,000.
Furniture Fair: More brands enter, American brands land
The brand concentration of this year's famous furniture exhibition is higher, including Dixin, Dynasty, Wei'an, Huahui, Yongxin, Tianyuan, Gujia Home, Window of the City, Xinweisi, Yuexing, Megden, etc. A group of long-established "famous masters" who have long been rooted in the famous furniture exhibition, there are also newly settled famous brands such as Huasha Chi, Steroland, Yihua Wood, Renhao, Youke and so on. It is these well-known domestic and foreign brand furniture that have been stationed in the famous furniture exhibition for a long time, forming a high degree of brand cohesion at the famous furniture exhibition, laying a solid foundation for the Chinese furniture representative exhibition, and attracting hundreds of thousands of professional buyers at home and abroad every time. Come to visit and purchase, and the famous furniture exhibition has also become the best platform for furniture companies to establish a brand image and enter the domestic and international markets.
As the domestic market continues to grow, more and more international brands are targeting mainland China. This year's exhibition has added two new American furniture manufacturers, one of which is ASHLEY, which is ranked in the top three in the US industry, and the other is also American famous brand-SUNISE. Despite the limited situation of the famous furniture exhibition booth, it is impossible for the organizing committee to arrange too many overseas companies to participate, but it is still difficult to stop their enthusiasm for entering the Chinese market. During the exhibition in September this year, after the news that the famous furniture Expo Park will be built, Dozens of overseas brands showed strong willingness to enter. At the beginning of next month, the annual meeting of American furniture industry leaders will be held as scheduled. Famous furniture clubs once again sponsored the dinner of the annual meeting. At that time, after understanding the "new trends" of the famous furniture exhibition, I believe there will be more American brand companies want to use this platform Board the stage of the Chinese market.
Home Accessories Fair: Exploring a new model for jewelry marketing
Since the establishment of famous furniture in 2009? Since Jane's Home Furnishings Center, since the promotion of exhibition plus wholesale and retail marketing models, the Famous Furniture Home Furnishings Exhibition has gathered more and more famous home decoration brands at home and abroad, covering most categories of home decoration products. It is worth noting that at this exhibition, the organizing committee specially integrated a lighting exhibition area on the second floor of the jewelry hall, including American, Chinese, simple European, classical, modern, postmodern and other styles of products, crystal, bronze , Resin, rattan, wood, cloth and other materials are all available, including Jinhan, Xiameng, Jinda, Laiyunda, Rose, Ouyat, Hailing, Krest, Golden Ball and other famous products . Whether it is centralized procurement during the exhibition, or the usual wholesale and retail, can meet customer needs.
With the development of a series of activities organized by the organizing committee, such as promotion, purchasing meetings, professional forums, etc., settle in famous furniture? The relationship between home improvement companies and furniture companies, furnishing designers, hotel industry and other professional marketing objects in the Jane Home Furnishing Center is constantly drawing closer, and the popularity among the general public is getting higher and higher. In the words of General Manager Sha Hua Chen Weiming In other words, the work of the jewelry center in "inviting in" has been in place. Many customers will learn about the huge furniture accessories procurement base of the jewelry center through some professional channels and come to purchase.
To further promote the development of the jewelry industry, famous furniture? Jian Ai Home Jewelry Center initiated the establishment of an advisory committee, with the heads of 17 well-known domestic and foreign jewelry companies serving as advisory committees, working together to actively explore new models of home accessories marketing.
At the first meeting of the advisory committee, the advisory committees unanimously agreed that it is necessary to use the jewelry center as a whole brand image of home furnishing to enter the market, seize the favorable opportunity of the booming home furnishing industry, and explore a business model with colleagues in the industry , Scientific, efficient and sustainable jewelry marketing. When the exhibition is held in March next year, the vast number of visitors will surely have new gains.
Mechanical Materials Exhibition: a solid link in the industry chain
As a part of the industry chain created by the Famous Furniture Exhibition Organizing Committee, the Famous Furniture Machinery Materials Exhibition has brought more convenience to the exhibitors and visitors of the Famous Furniture Exhibition. After the opening of the new Hall 8, the exhibition area expanded by three One-half, it accommodates more brand enterprises to exhibit, and the hardware facilities are better. After the Adsale Exhibition Service Company joined as the organizer of the famous furniture machinery and materials exhibition, its industry appeal and overseas influence further strengthened the momentum of the exhibition.
At this year's mechanical materials exhibition, exhibitors from various fields such as woodworking machinery, hardware accessories, plates, chemicals, fabrics, etc. will bring richer exhibits: rich-function machinery brings convenience to furniture companies, such as Nanxing woodworking panel furniture The machining center, the solid wood machining center in Qingcheng, the solid wood carving machinery of jade carving, Kaijie has developed the board wood processing machinery with the times, as well as the unique sewing and spraying environmental protection equipment, etc .; Aoda, Zhanchen, Irving, Gabriel, Dr. Kang and other well-known enterprises; Shenlong, Dongrong, Nobby Forest, Meijia, Panlin, Helisheng, Hefeng, Xiecheng, Yongchang First-class quality, first-class technology, first-class service, etc., provide a strong guarantee for the development of the majority of furniture companies.
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