Recently, the circulation giant Red Star Macalline (view map) issued a strategic alliance signing notice to a number of brand home enterprises, requiring its alliance enterprises to pay a deposit of 2 million yuan and a promotional advertising fee of 800,000 yuan. A stone provoked a thousand waves, some enterprises expressed a firm boycott, and the relevant association issued a notice to boycott this practice. On this, Red Star Macalline issued a statement on December 24th to stop the strategic alliance plan and return the company’s paid membership. Margin. [South China's seven major furniture associations jointly announced to boycott Red Star to collect franchise fees]
It is understood that after the signing of the strategic alliance signing agreement of Red Star Macalline, some enterprises expressed a firm boycott and reflected to the relevant associations that on the evening of December 20, in the case that the relevant associations and the Red Star Group communicated ineffective, Dongguan and Shenzhen The furniture industry associations, chambers of commerce, and the Guangdong Furniture Chamber of Commerce in Hong Kong, Zhongshan, Foshan, and Shunde issued a boycott notice on this matter. I hope that all member companies will voluntarily resist the improper requirements of the Red Star Group and will not sign an alliance with the Red Star Group. The agreement does not pay the relevant amount. On December 23, the National Federation of Industry and Commerce Furniture and Decoration Industry Chamber of Commerce also responded to this incident and sent a letter to various furniture associations and chambers of commerce. They believe that Red Star Macalline’s move is not conducive to the long-term healthy development of the home decoration industry. Conducive to the harmonious and win-win situation of the entire industry, the Chamber of Commerce has written to the Red Star Group in writing, hoping to immediately stop such behaviors that damage the healthy and sustainable development of related enterprises and industries. [National Federation of Industry and Commerce Furniture Chamber of Commerce sent a letter to Red Star wishing to suspend the franchise fee]
Under this circumstance, Red Star also made a positive response on December 24, explaining that the reason why Red Star Macalline launched the 2010 Manufacturers Strategic Alliance program was due to the rapid development of the home market in 2009, which was strongly demanded by many companies. Better serve the industry.
During the implementation of the plan, Red Star Macalline further listened to the opinions and suggestions of more manufacturers and related associations, especially the recommendations of the Guangdong Seven Furniture Association (Commerce), and believed that the external conditions for the implementation of the 2010 Strategic Alliance Program were At this stage, it is not yet available. It is decided to stop the alliance plan and return the deposit of all the contracted manufacturers.
Red Star further stated that it has been promoting the healthy and orderly development of the industry for many years. In particular, we would like to thank the Guangdong Seven Furniture Association (Commerce) for their opinions and reminders on the alliance plan. Red Star will continue to work with industry associations and manufacturers as always for the Chinese home furnishing industry. The development and prosperity make due contributions. Statement on the suspension of the 2010 Manufacturers Strategic Alliance Program
(Editor: JN104)
It is understood that after the signing of the strategic alliance signing agreement of Red Star Macalline, some enterprises expressed a firm boycott and reflected to the relevant associations that on the evening of December 20, in the case that the relevant associations and the Red Star Group communicated ineffective, Dongguan and Shenzhen The furniture industry associations, chambers of commerce, and the Guangdong Furniture Chamber of Commerce in Hong Kong, Zhongshan, Foshan, and Shunde issued a boycott notice on this matter. I hope that all member companies will voluntarily resist the improper requirements of the Red Star Group and will not sign an alliance with the Red Star Group. The agreement does not pay the relevant amount. On December 23, the National Federation of Industry and Commerce Furniture and Decoration Industry Chamber of Commerce also responded to this incident and sent a letter to various furniture associations and chambers of commerce. They believe that Red Star Macalline’s move is not conducive to the long-term healthy development of the home decoration industry. Conducive to the harmonious and win-win situation of the entire industry, the Chamber of Commerce has written to the Red Star Group in writing, hoping to immediately stop such behaviors that damage the healthy and sustainable development of related enterprises and industries. [National Federation of Industry and Commerce Furniture Chamber of Commerce sent a letter to Red Star wishing to suspend the franchise fee]
Under this circumstance, Red Star also made a positive response on December 24, explaining that the reason why Red Star Macalline launched the 2010 Manufacturers Strategic Alliance program was due to the rapid development of the home market in 2009, which was strongly demanded by many companies. Better serve the industry.
During the implementation of the plan, Red Star Macalline further listened to the opinions and suggestions of more manufacturers and related associations, especially the recommendations of the Guangdong Seven Furniture Association (Commerce), and believed that the external conditions for the implementation of the 2010 Strategic Alliance Program were At this stage, it is not yet available. It is decided to stop the alliance plan and return the deposit of all the contracted manufacturers.
Red Star further stated that it has been promoting the healthy and orderly development of the industry for many years. In particular, we would like to thank the Guangdong Seven Furniture Association (Commerce) for their opinions and reminders on the alliance plan. Red Star will continue to work with industry associations and manufacturers as always for the Chinese home furnishing industry. The development and prosperity make due contributions. Statement on the suspension of the 2010 Manufacturers Strategic Alliance Program
(Editor: JN104)
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