Located in Jindu Market of China Science & Technology Hardware City, Hardware Hardware Runxin Tools Machinery Wholesale Center has been working hard for over 19 years. Since its establishment in 1993, it has grown into a shopping mall with a certain operating scale and has more than 110 stores. Distributor's total distribution brand, professional wholesale wrench tools, lifting tools, welding tools, measuring tools, pipe tools, electromechanical tools, cutting tools, grinding tools, automotive tools, three types of machinery and various imported manual tools, etc. We have established good cooperative relations with many hardware sellers across the country, and have been repeatedly named “Big Brands in Management Mode†and AAA-level credit management households by the group company, enjoying a high reputation in the hardware tool industry.
At the beginning, what kind of marketing concept was used to let Hardware City Runxin Tool Machinery Wholesale Center successfully develop into one of the most influential and competitive tool hardware wholesale dealers in today's hardware market? With this question, the author visited Lu Xiongwei, the general manager of the center, the “Veteran-level†business owner of the Hardware City.
Into the wholesale center, the first thing that catches the eye is the neat and uniform brand of Xidi, Aiweiboer, and Stari’s tools, and the orderly display of various types of hardware tools with different specifications and sizes. Hammer, pliers, spanners, screwdrivers, professionally used screwdriver sleeves, butter guns, auto repair tools, etc. The variety of product styles and wide range of coverage is amazing. While sighing, the reporter discovered a law. Each shelf is marked with the brand name of the displayed product, and each brand's products are typically categorized on their shelves in an orderly manner, which can greatly facilitate the customers who come to purchase the products. They can choose the products they want faster and better. It turned out that this long-term branded business model has contributed to its current success. According to Lu Xiongwei, there are already hundreds of shops selling hardware tools in the hardware city market. If you want to survive in this highly competitive industry, you must boldly innovate and change actively. Lu Xiongwei decisively changed his business ideas, introduced brand products, and made every effort to build a brand management model. After several years of exploration and management, the Hardware City Runxin Tool Machinery Wholesale Center has now obtained the total distribution rights of more than 110 brands of Yongkang distributors at home and abroad, and it has more than 5,000 product types.
With the gradual increase of hardware and tools requirements of companies in Yongkang and neighboring counties (cities), common brand hardware tools have failed to meet market demand. Lu Xiongwei told the author that in recent years, many enterprise equipments have been continuously updated, and the adjustment and maintenance of various advanced facilities, such as new-type assembly lines and CNC machine tools, require more sophisticated tools. In order to meet the needs of the market and quickly seize high-end tool brand products, he has successively introduced more than a dozen famous brands at home and abroad. Many of them are old brands such as Hongyuan and Weida, which are already well-known in the tool hardware industry. There are also emerging brands with strong competitiveness such as Starley, Aiweiboer and Xidi. At present, the ordinary vise in the market can continuously cut the steel wire up to 600 times. However, the Aiweiboer brand vise can not only cut the steel wire more than 5,000 times, but can even cut the paper piece and hair. The degree of precision is evident.
As a Sino-U.S. joint venture company, Ai Weiboer achieved an output value of 800 million yuan in 2010 alone, becoming the fastest growing domestic hardware tool company. Simpson, a hardware tool brand from Taiwan, has achieved world-class wrench products and auto repair tools. Speaking of Xidi, Lu Xiongwei also told the author with an interest in the process of obtaining the brand's total distribution rights in Yongkang.
In April this year, Huang Yinhu, the head of Taiwan's Xidi brand, visited Yongkang three times to visit the two hardware markets of Jincheng and Jindu. When entering the Hardware City Runxin Tools Machinery Wholesale Center, it was deeply attracted by its distinctive branding and layout environment. After many discussions and negotiations with Lu Xiongwei, the two parties finally signed a cooperation agreement in May. The acquisition of Xidi brand franchise rights not only added a heavy weight to Lu Xiongwei's branded business model, but also brought him a steady stream of merchants. Among them, the well-known northern automobile repair school once under the leadership of its general manager, after a 10-day inspection at the Hardware City Market, finally decided to purchase a large number of Xidi brand auto repair auto repairs from the Hardware City Runxin tool machinery wholesale center. Tools and other series of tools.
At the beginning, what kind of marketing concept was used to let Hardware City Runxin Tool Machinery Wholesale Center successfully develop into one of the most influential and competitive tool hardware wholesale dealers in today's hardware market? With this question, the author visited Lu Xiongwei, the general manager of the center, the “Veteran-level†business owner of the Hardware City.
Into the wholesale center, the first thing that catches the eye is the neat and uniform brand of Xidi, Aiweiboer, and Stari’s tools, and the orderly display of various types of hardware tools with different specifications and sizes. Hammer, pliers, spanners, screwdrivers, professionally used screwdriver sleeves, butter guns, auto repair tools, etc. The variety of product styles and wide range of coverage is amazing. While sighing, the reporter discovered a law. Each shelf is marked with the brand name of the displayed product, and each brand's products are typically categorized on their shelves in an orderly manner, which can greatly facilitate the customers who come to purchase the products. They can choose the products they want faster and better. It turned out that this long-term branded business model has contributed to its current success. According to Lu Xiongwei, there are already hundreds of shops selling hardware tools in the hardware city market. If you want to survive in this highly competitive industry, you must boldly innovate and change actively. Lu Xiongwei decisively changed his business ideas, introduced brand products, and made every effort to build a brand management model. After several years of exploration and management, the Hardware City Runxin Tool Machinery Wholesale Center has now obtained the total distribution rights of more than 110 brands of Yongkang distributors at home and abroad, and it has more than 5,000 product types.
With the gradual increase of hardware and tools requirements of companies in Yongkang and neighboring counties (cities), common brand hardware tools have failed to meet market demand. Lu Xiongwei told the author that in recent years, many enterprise equipments have been continuously updated, and the adjustment and maintenance of various advanced facilities, such as new-type assembly lines and CNC machine tools, require more sophisticated tools. In order to meet the needs of the market and quickly seize high-end tool brand products, he has successively introduced more than a dozen famous brands at home and abroad. Many of them are old brands such as Hongyuan and Weida, which are already well-known in the tool hardware industry. There are also emerging brands with strong competitiveness such as Starley, Aiweiboer and Xidi. At present, the ordinary vise in the market can continuously cut the steel wire up to 600 times. However, the Aiweiboer brand vise can not only cut the steel wire more than 5,000 times, but can even cut the paper piece and hair. The degree of precision is evident.
As a Sino-U.S. joint venture company, Ai Weiboer achieved an output value of 800 million yuan in 2010 alone, becoming the fastest growing domestic hardware tool company. Simpson, a hardware tool brand from Taiwan, has achieved world-class wrench products and auto repair tools. Speaking of Xidi, Lu Xiongwei also told the author with an interest in the process of obtaining the brand's total distribution rights in Yongkang.
In April this year, Huang Yinhu, the head of Taiwan's Xidi brand, visited Yongkang three times to visit the two hardware markets of Jincheng and Jindu. When entering the Hardware City Runxin Tools Machinery Wholesale Center, it was deeply attracted by its distinctive branding and layout environment. After many discussions and negotiations with Lu Xiongwei, the two parties finally signed a cooperation agreement in May. The acquisition of Xidi brand franchise rights not only added a heavy weight to Lu Xiongwei's branded business model, but also brought him a steady stream of merchants. Among them, the well-known northern automobile repair school once under the leadership of its general manager, after a 10-day inspection at the Hardware City Market, finally decided to purchase a large number of Xidi brand auto repair auto repairs from the Hardware City Runxin tool machinery wholesale center. Tools and other series of tools.
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