Spring Message: The Ceramic Industry's Development

The term "**" is the abbreviation of "National People's Congress" and "Chinese People's Political Consultative Conference". Each year in March, "**" holds a plenary session once every five years. The significance of the “**” is to collect and organize the “**” representative information and requirements from the people and convey them to ***. The “**” representative represents a kind of interest for the majority of voters. Representing the voters during the ceremonies, they asked the relevant government departments about their own opinions and requirements.

The "****" in 2011 refers to the "fourth session of the 11th National People's Congress" and the "fourth session of the 11th National Committee of the Chinese People's Political Consultative Conference".

The "Twelfth Five-Year Plan" China started from the 1953 period and made a short-term plan for the country in five years. The first "Five-Year Plan" is referred to as "One Five", and then it is .

The full name of the "Twelfth Five-Year Plan" is: the twelfth five-year plan for the national economy and social development of the People's Republic of China. The start and end time of the "Twelfth Five-Year Plan": 2011-2015.

Messages and strategies**** are being carried out in full swing in Beijing. People from all walks of life pay close attention to the discussion of the “Twelfth Five-Year Plan” and the various issues raised by the representatives and CPPCC members. We tried to discuss relevant policy factors and industry trends that influence the development of the ceramic industry through some interpretations of the dynamics of the industry.

In People's Daily News, housing issues, energy conservation, environmental protection, environmental protection, expansion of domestic demand, income distribution, and upgrading of industrial structure are all on the list. Among them, housing issues, expanding domestic demand, energy conservation and environmental protection, and upgrading the industrial structure. There are ****, can be said to be closely related to the ceramic industry, in general, they directly affect the two major factors in the development of the ceramic industry: the market and people.

Observing the topic of ** carefully, combined with the planning content of the “Twelfth Five-Year Plan”, there are three messages that are particularly worthy of the attention of the ceramic industry. At the same time, considering the comprehensive information, we believe that the development of the ceramic industry must consider strategies to avoid some risks. .

First, ** delivered a message first: In 2011, on the basis of maintaining stability, the country will control the pace of economic growth. The impact of the financial crisis has not yet passed. China has proposed an 8% growth target, and the 8% goal is to consolidate the economy. Towards a good trend, efforts are made to promote structural adjustment. Reducing inflationary pressures, stabilizing economic growth, and focusing more on accelerating the transformation of economic development patterns, one of the objectives of economic and social development during the “12th Five-Year Plan” period has been significant progress in the strategic adjustment of economic structure. Guangdong even put forward the goal of "only seeking better, not seeking faster". At the same time, the Twelfth Five-Year Plan clearly puts forward: transformation and upgrading of manufacturing industry The key to the development of the manufacturing industry is to optimize the structure, improve the quality of the varieties, enhance the supporting capabilities of the industry, and eliminate backward production capacity. To develop advanced equipment manufacturing, adjust and optimize the raw material industry, transform and upgrade the consumer goods industry, and promote the manufacturing industry to become stronger and stronger.

Strategy: Ceramics as an industry with huge production capacity and energy saving and emission reduction are the key targets. It is imperative for industry to upgrade and upgrade. Therefore, it is more beneficial for the long-term development of the company to actively seek transformation and upgrading than passive transformation and upgrading. Although some entrepreneurs optimistically believe that the ceramic industry is an industry that will never disappear, the reshuffle in the industry will eventually make waves and sand, and the risk is always present.

Second, another message that ** conveyed is: The country insists on expanding its domestic demand strategy and upgrading consumption. For the ceramics industry, in the face of an enticing huge cake, it is actually a greater challenge to meet; at the same time, The government strongly supports enterprises to “go global” and create internationally renowned brands to gain recognition from the international community for Chinese products and improve the reputation and competitiveness of “Made in China”.

Strategy: The competition in the market requires products to meet the individual needs of consumers. Ceramic companies must replace the already bottomed price warfare by designing research and development to achieve product differentiation and improve profitability. This requires improving the market competitiveness from technology and design innovations, including product innovation, process innovation, resource innovation, and so on.

Third, in addition, ** also conveyed attention and increased information on workers****. This year's **, the people's livelihood issue has been mentioned to an important position. The employees of the company must not only improve their wages, but also enhance the sense of well-being of the workers. "Happiness" has even become one of the most popular words.

Strategy: China's ceramics and sanitary ware industry is a typical labor-intensive industry. It has been developing rapidly thanks to the price advantage of the labor force. However, in recent years, the problem of “employment shortage” has sounded a warning bell to the industry and raised the number of employees. Focusing on their spiritual needs can ensure the long-term stable development of the company.

Foreign media look **

During the interim period, many Chinese and foreign media paid close attention to the discussion of China's "Twelfth Five-Year Plan" content. The following is a summary of some of the content of the report:

An important measure of the new policy is to shift the production of cheap products from rich coastal provinces to poorer inland areas. The government expects double-edged swords: mobilizing the still poor farmers to participate in industrial production can maintain the price competitiveness of the products, while at the same time it also produces modern jobs in remote areas. Coastal areas will further develop into high-tech centers, focusing on manufacturing innovative products and developing services and finance. This has opened up a way to increase income for the already formed middle class.

———On March 7th, the "Business Daily" article "The Chinese Government Turns Left"

China's problems are mainly internal issues. Among the many internal issues, the key lies in people's livelihood. Regardless of the practical problems that have emerged in recent years at the social level, or the problems that are currently being tackled by the “**”, the issue of people’s livelihood has increasingly become the core issue of today’s Chinese society. The objective situation shows that people's livelihood must be raised to a strategic height. At the same time, just as in the previous economic reforms, the settlement of the people’s livelihood issue also required a major “period of strategic opportunities”.

———On March 8th, Singapore's "Lianhe Zaobao" commented that Premier Wen Jiabao announced in the government work report the key points of the "Twelfth Five-Year Plan" and determined that the government's focus on economic work in the next five years will be to raise people's income level and rectify pollution. , Reduce energy consumption, and establish advanced industrial systems in biochemical, environmental protection, etc.

———The United States "New York Times"

The "12th Five-Year Plan" marks the transformation of China's economic development mode, which means that China will abandon its inherent mode of measuring everything in terms of gross domestic product. China is trying hard to free itself from its dependence on exports and investment, and is turning to a greener, domestically driven, consumption-based model of economic development.

———The commentary of the “Sunday Telegraph” in the UK For a long time, China has made use of domestic abundant labor resources to manufacture cheap goods for export abroad. It has not paid special attention to industrial restructuring and environmental population issues. Today, out of a sense of crisis that “not rich is old”, the Chinese government is stepping up its efforts to change the domestic economic growth pattern. The ageing age is approaching another factor that has forced the Chinese government to improve people’s livelihood from the perspective of renminbi.

———Asahi Shimbun, March 6th, Japan

China will promote "green" development in the next five years. The article said that in the next five years, China will pay more attention to environmental issues. The goal is to reduce carbon emissions per unit of GDP by 17% by 2015 and reduce energy consumption by 16%. Change the existing energy structure that mainly depends on coal, use renewable energy sources, continue to increase investment in energy conservation, reduce carbon emissions, develop ecological economy, protect the environment, and adjust economic structure to promote “green” development.

———Bangkok Post, Thailand, March 5

The US "The Wall Street Journal" recently published an article entitled "China's shifting its development focus to improving people's income levels." The article pointed out that in the past five years, China's economy has developed rapidly. Now, the Chinese government has focused on improving people's livelihood and gradually improving the people. In particular, the income level of vulnerable groups aims to develop a people-oriented economy.

Britain’s “Financial Times” also reported on “raising the minimum wage and reducing the income distribution gap” and reported that China will continue to promote the rapid increase of the minimum wage across the country. The report stated that in response to the problem of the continuing widening of the domestic income gap, China will, through continuous efforts, reverse the expansion of the income distribution gap as soon as possible and work hard to enable the broad masses of the people to share more of the results of reform and development.

South Korea’s “Korean Daily” report pointed out that China’s goal of reducing economic growth is aimed at transforming the mode of economic development and achieving a leap from “quantity” to “quality”. This seemingly reduced goal means a major policy change. In the general financial budget, budgets for the people's livelihood areas such as education, medical care, and housing have greatly increased, and improvement of the people has given rise to development priorities.

According to a report in the Financial Times of the United Kingdom, Chinese Premier Wen Jiabao listed inflation as the primary economic task of the government. At present, the Chinese government is trying to make economic growth more sustainable and more equitable. “Currently, prices have risen rapidly and inflation expectations have increased. This issue involves people's livelihood, overall relationship, and stability.” The Chinese government will regard the general level of price stability as the primary task of macroeconomic control, and will continue to implement price control measures when necessary.

The United States "Washington Post" has also given special attention to China's economic policy. The report pointed out that China's benchmark consumer price index (CPI) rose nearly 5% in recent months, and inflation expectations continued to increase. The Chinese government has responded positively, intensified efforts to regulate prices, increased food supplies, and has shown initial success in curbing food inflation. China will continue to increase its reserves of major commodities and take actions in many aspects.

The British "Daily Telegraph" reported that "happiness" has become a frequent occurrence in China's major media. Government officials across China now have to learn how to manage their government to make people happier. The report said that as one of the pioneers of economic development, Guangdong Province even positioned the development goals of the next five years as the construction of "Happy Guangdong."

The report pointed out that the desire for happiness is reflected in the new understanding of the Chinese leaders that they have focused on economic construction over the past 30 years and have partially neglected the construction of social bodies. The Chinese government is aware that happiness should not only be measured by GDP, but also by many intangible factors such as health care, education, and environmental protection.