The same is the Marburg wallpaper store in Germany, but the image is different in different stores. It is difficult to tell who is authentic in the end.
They all call themselves "German Marburg Wallpaper" stores, but the image is different; they all hang the sign of "German Marburg Wallpaper", but tying other brands; "Marburg Marburg Flagship Store" opened in Tmall, but It was denied by the offline store ... As the investigation of the Beijing Commercial Daily reporter went deeper, the German Marburg wallpaper, which claimed that the product came from the "German Marburg wallpaper factory", the bright veil was unveiled layer by layer-it has multiple sales channels in Beijing , Seemingly unified but internally chaotic, in the end who is the authentic German Marburg wallpaper, but turned into a mess, making consumers difficult to tell the authenticity.
Marlborough Store
In the mainstream home stores in Beijing, you can almost see the brand "Germany Marburg Wallpaper" because it is famous enough. A reporter's investigation found that the image of the German Marburg wallpaper store is not uniform, and the store opening organization is also different. It is not clear who opened the official website, which makes people wonder who is authentic.
The first is that the storefront image cannot be understood. A German Marburg wallpaper store opened in a store on the North Fourth Ring Road in Beijing, displaying the image of the door in the manner of "MARBURG" and "Marburg Wallpaper"; a German Marburg wallpaper opened in a store on the South Fourth Ring Road in Beijing The specialty store only wrote the words "Germany Marburg Wallpaper".
The second is that the main body of the store is unclear. Type "Germany Marburg Wallpaper" in Baidu search, you will see two websites marked with "Germany Marburg Wallpaper", click to see, one is Beijing Falai Defu Technology Development Co., Ltd. Bao Wallpaper Manufacturing Co., Ltd. has signed a cooperation agreement; the owner of another website is Beijing Meibao · Jiajiali Decoration Materials Co., Ltd., saying that it is the agent of German Marburg wallpaper. According to a manager surnamed Song of Beijing Falai De Fu Technology Development Co., Ltd., the general agent of German Marburg wallpaper in China is Beijing Meibao · Jiajiali Decoration Materials Co., Ltd., and they are second-level agents. Fort Jewelry is in stock. In addition, there are two secondary agents. Manager Song said that apart from these three stores, the other Marburg products on the Beijing market are not genuine.
The third is that the online shop is hard to tell. A Marburg store salesman denied that they sold products online, but Meibao Shijiali said they had opened the Marburg flagship store on Tmall. Beijing Business Daily reporters also found some online stores claiming to be authorized by the German Marburg wallpaper company on Taobao, but they were also denied by offline stores. All parties have different opinions and the channels are messy.
Irrational tying
The different store images, different dealers, and indistinguishable authenticity of Marburg wallpapers in Germany have made people very confused. In different specialty stores, the tying of other brand products is even more confusing.
Beijing Meibao · Jiajiali Decoration Materials Co., Ltd. claims that in addition to the German Marburg wallpaper, it also represents other international wallpaper brands, including cloth and wallpaper of the famous British brand Osborne & little, and the Swedish royal brand Sandberg. · Jia Jiali and the agencies below only mark "Germany Marburg Wallpaper" on the door of the specialty store. Wallpapers of other brands must be seen in the store.
Meibao · Shijiali's official website shows that the company operates strictly in accordance with the model of unified authorization, unified image and unified service, but a reporter from the Beijing Commercial Daily found that the brands tying in the German Marburg wallpaper store in the mainstream home store in Beijing are not complete. Unite. For example, the specialty store owner of Red Star Macalline East Fourth Ring Store promotes four or five brands; the specialty store of North Fourth Ring Store actually said that there are more than ten brands, mainly seven or eight brands, including curtain products; South Fourth Ring one The Marburg store in the store said that they tying seven or eight other brands, and that there are only one or two product catalogs for several brands. A Marburg store manager said that Marburg's agents are different, the brand is different, and the nature is different, so the brands sold in Marburg stores are different. In this way, it is not easy for ordinary consumers to buy real German Marburg wallpapers and confirm their authenticity.
Unclear truth and falsehood
A reporter's investigation found that the products sold in the Marburg wallpaper store in the mainstream store in Beijing, whether it is a sample album or a roll of product packaging in the store, are all in Western languages ​​and do not see Chinese. When the salesperson introduces the product, it is all with one mouth. In the face of brands from various countries and a variety of foreign languages ​​and logos, consumers can only listen to the salesperson's words.
Ren Changqing, secretary-general of China Building Decoration Materials Association and chairman of the wallpaper professional committee, believes that the appearance of a brand's specialty store, but does not really monopolize the brand's products, there are fake loopholes in itself, which is an immature performance of the wallpaper industry .
It is still unknown whether German Marburg wallpapers are tying other brand products in specialty stores. After the Beijing Business Daily reported that the packaging of Marburg wallpaper products was not marked in Chinese and was accused of violating the "Product Quality Law", Shibalidian Industrial and Commercial Office had investigated and dealt with a store in Shilihe and ordered it to make corrections within a time limit. . The industry believes that this may help standardize the management of Marburg, so that genuine Marburg products can really enter thousands of households.
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