The development of the sanitary ware industry looks at the development of the sanitary hardware industry in the first half of the year, analyzes the breakthrough points of sanitary products in the second half of the year, and sees the expansion of peers, crazy shop openings, and staking their claims, and Chen Jinlin, chairman of Xiaolong Ceramics, always smiles. However, from his "Tai Chi Style" speech, he can feel that he has always had plans to expand. There are also in Beijing and in other places. It is only in his view that the time spent in the household industry is far shorter than that of Jimei, Red Star, and actually, so Xiao Long chose to lay a solid foundation in this round of business warfare.
In order to duplicate a dragon, in Beijing, in the field, it is harder than copying the Red Star and Jimei. Because it is stricter and harsher than other stores. First, it must reach several hundred acres of land from the operating area. If you want to achieve the weather, geography, and people need to have, have the basic conditions to build a Xiaolong branch. When Chen Jinlin talked about peer expansion, he said: Every company has the idea of ​​each company. To a certain extent, the brand needs a lot of innovative things. It is very normal to copy out and open chains and scale effect. Xiaolong does not want to go out, but also needs to be solidified. The current heat is not enough. There is no set of management staff. If opening a new store is unsuccessful and you would rather not open it, you can choose to spend one or two years in time. You cannot influence the overall brand by opening a store. Therefore, you are not in a hurry to open a store. Sanitary companies still need to accumulate and still need to learn.
Although Xiaolong does not have a real plan to open a branch, there are plans to build a floor base in the building materials industry. After trying wooden doors and cabinets in two major areas of expertise, there are floor manufacturers, including distributors, who communicate with Xiaolong Chen Jinlin. It is recommended that he open another site, like ceramics, to build an independent store, to integrate flooring brands and make floor bases. . Regarding whether it will test the water in the flooring industry, Chen Jinlin said that in the ceramics industry, Xiaolong has done a good job in the past few years because it is professional, easy to manage, and easy to break through. Perhaps it will not be so good for the comprehensive market. But for the right place to do flooring, this idea has the opportunity to do a better job and be more complete.