The competition in the integrated ceiling market will become increasingly fierce; and the industry's competitive landscape will also form roughly. How to stand out in such a highly competitive environment is an urgent issue for all integrated ceiling companies.
People in the industry understand that channel integration is a top priority for integrated ceiling companies. Many people in the industry believe that the integration of the ceiling industry has now lost a time advantage, but some people believe that on the contrary, the current status of the industry is a good time.
Due to the late start of integrated ceilings and the immature development of integrated industries, market awareness and loyalty are low. Although some well-known companies in the industry have already started brand marketing, their brand building is still only in the low-level, and it is not as obvious as branding operations in other industries such as home appliances. On the whole, the brand building of the integrated ceiling market in China is in a turbulent transitional stage. It is only that some brands have taken the lead in market development. Some manufacturers have taken market share in order to win initiative.
Each ceiling brand has a certain degree of price cuts, a big price war, a vicious competition; the return of prices will prompt the industry competition to shift from "price competition" to "value competition," and brand competition will become the core of market competition. means. The national market brand has not yet formed a real pattern. Nowadays, it is a crucial moment for the operation of brand marketing.
Most of the integrated ceiling companies in China are private enterprises, and their overall brand awareness is indifferent. In the early stage of development of the industry, private enterprises were sensitive and responsive to market information and achieved rapid development. However, since its development, it has developed into a platform. Accumulation of long-standing problems and bottlenecks has constrained the company's further development and growth.
The current industry situation, whether from the scale of strength, marketing network, resource allocation, business philosophy and standardized operation, are far from meeting the needs of the emerging industry of integrated ceiling. Because the integrated ceiling manufacturing is at a low cost and lacks core technologies, it can only squeeze on the narrow and homogenous end product tracks for low-level competition, coupled with the lack of differentiated marketing methods, and no win-win or multi-win competition. As a result, the industry quickly formed a worsening low-quality price war. The result would be that strong cards are not strong, and no-name brands are more chaotic.
Where is the future of integrated ceiling industry? Some experts suggest that manufacturers with brand awareness should give up the immutable marketing model of the manufacturing industry, change the previous market operation ideas, and do not blindly pursue network expansion. The front cannot be drawn too long. Otherwise, the follow-up market maintenance will be a problem, these problems will cause serious hidden dangers for enterprises, should be considered in the long term, do not pursue the number of stores, but focus on upgrading the quality of stores.
Manufacturers should help dealers to market in a down-to-earth manner and teach them to grasp the profit model of the operating market. Only if dealers make profits, distributors will fully invest in the market, so that manufacturers will also win the market and brand, and will also win the lucrative market share, truly achieve a win-win or multi-win situation. We look forward to people in the industry and those who care about this industry. We will continue to support this emerging industry in terms of capital, management, and markets, and help the promising industry to weather the storm.
People in the industry understand that channel integration is a top priority for integrated ceiling companies. Many people in the industry believe that the integration of the ceiling industry has now lost a time advantage, but some people believe that on the contrary, the current status of the industry is a good time.
Due to the late start of integrated ceilings and the immature development of integrated industries, market awareness and loyalty are low. Although some well-known companies in the industry have already started brand marketing, their brand building is still only in the low-level, and it is not as obvious as branding operations in other industries such as home appliances. On the whole, the brand building of the integrated ceiling market in China is in a turbulent transitional stage. It is only that some brands have taken the lead in market development. Some manufacturers have taken market share in order to win initiative.
Each ceiling brand has a certain degree of price cuts, a big price war, a vicious competition; the return of prices will prompt the industry competition to shift from "price competition" to "value competition," and brand competition will become the core of market competition. means. The national market brand has not yet formed a real pattern. Nowadays, it is a crucial moment for the operation of brand marketing.
Most of the integrated ceiling companies in China are private enterprises, and their overall brand awareness is indifferent. In the early stage of development of the industry, private enterprises were sensitive and responsive to market information and achieved rapid development. However, since its development, it has developed into a platform. Accumulation of long-standing problems and bottlenecks has constrained the company's further development and growth.
The current industry situation, whether from the scale of strength, marketing network, resource allocation, business philosophy and standardized operation, are far from meeting the needs of the emerging industry of integrated ceiling. Because the integrated ceiling manufacturing is at a low cost and lacks core technologies, it can only squeeze on the narrow and homogenous end product tracks for low-level competition, coupled with the lack of differentiated marketing methods, and no win-win or multi-win competition. As a result, the industry quickly formed a worsening low-quality price war. The result would be that strong cards are not strong, and no-name brands are more chaotic.
Where is the future of integrated ceiling industry? Some experts suggest that manufacturers with brand awareness should give up the immutable marketing model of the manufacturing industry, change the previous market operation ideas, and do not blindly pursue network expansion. The front cannot be drawn too long. Otherwise, the follow-up market maintenance will be a problem, these problems will cause serious hidden dangers for enterprises, should be considered in the long term, do not pursue the number of stores, but focus on upgrading the quality of stores.
Manufacturers should help dealers to market in a down-to-earth manner and teach them to grasp the profit model of the operating market. Only if dealers make profits, distributors will fully invest in the market, so that manufacturers will also win the market and brand, and will also win the lucrative market share, truly achieve a win-win or multi-win situation. We look forward to people in the industry and those who care about this industry. We will continue to support this emerging industry in terms of capital, management, and markets, and help the promising industry to weather the storm.
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