The domestic bamboo flooring industry lacks leading brands to guide consumption

Some professionals believe that the development of Chinese bamboo flooring has not been able to form a market trend. The main reason is that due to the lack of mainstream media introduction, bamboo floor consumption has always been lacking in China. As a China with bamboo culture for thousands of years, in the era of environmental protection and low carbon, bamboo flooring consumption that is more environmentally friendly than other floors is not as good as abroad. This sharp contrast has made it impossible for professional market researchers to understand. In fact, with the gradual rise of healthy home life, the energy saving and environmental protection of building materials products has also been increasingly concerned by consumers.

In recent years, bamboo flooring has gradually entered our field of vision. Its good environmental performance is one of its important features in the market. The future flooring market will also develop around the word environmental protection. Bamboo flooring will also become the trend of the product.

The bamboo flooring market lacks a consumer atmosphere. Without leading brands, China's bamboo resource area and output ranks first in the world. About 90% of the world's bamboo with the best performance and highest utilization value is distributed in China. Bamboo plants belong to the bamboo family of Gramineae, which is a woody plant. It has a successful afforestation. The underground stems can be used to whip out bamboo shoots, bamboo sticks, and annual selective cutting, and they can be used continuously without damaging the ecological environment.

At present, there are more than 100 bamboo flooring companies in China, mainly located in the bamboo provinces of Zhejiang, Hunan, Fujian, Jiangsu, Jiangxi, and Anhui. There are more small enterprises in the bamboo flooring industry, and most have not yet matured. The brand system, unlike the natural wood flooring industry led the Baroque to follow, while the strengthening of the flooring industry has icons led, bamboo flooring in the country without leading companies, because there is no leadership of the company's guidance, the lack of industry development momentum, there is no market consumption atmosphere And guidance, which led to the development of the domestic bamboo flooring industry in the country has been in a sluggish state.

Under this more brutal market conditions, the “Shanwei” companies that do not have strong industry viability in their own right will have the tendency to be “washed out”. This is a bamboo with considerable product, capital, and resource strength. The great opportunity for floor companies to strengthen their brands is, of course, the premise that our bamboo flooring companies cannot wait for opportunities to take the initiative to win the “brand opportunity”. The future bamboo flooring market is high-end mainstream, heavy bamboo flooring is the future development trend.

Market profits do not meet brand promotion costs In China's wood floor consumption structure, the proportion of laminate flooring in total sales is increasing. From 2000 to 2006, its share increased from 51% to 61%; followed by solid wood flooring, which The proportion increased from 3% to 17%; solid wood flooring was reduced in the past two years due to the shortage of wood resources and the country’s protection measures for forest resources. Sales in 2005 and 2006 dropped to 26% and 19% respectively year-on-year. %, its share has also dropped from 42% in 2000 to about 18% in 2006; bamboo flooring accounts for a relatively small proportion of the entire floor, which has always accounted for about 1%, but the growth rate is relatively high, with a year-on-year increase of 60 in 2006. %, 10 times sales in 2000.

At present, the average gross profit rate of wood flooring industry in China is about 18%-30%. The strong brand's gross profit margin is about 30%. Since bamboo flooring is subject to foreign trade, its price and gross profit are only less than 25%. Enterprises do not have promotion fees when operating the domestic market. The status quo of low margins can hardly support the promotion and promotion of corporate branding. This is also the key to many unsuccessful domestic exports to domestic sales. There is no brand awareness, and there is no branding expense rate, which makes the rapid development of bamboo flooring development tired.

The 21st century is a century of environmental protection and low carbon. Environmental protection and low-carbon consumption has become a consumer trend affecting the future. From pollution control to energy saving, the world is moving toward green health, and consumer trends have become more rational from luxury. In the trend of home life that is incompatible with low-carbon environmental protection trends, the demand for wood and the extravagance of wood have become a life that is not in harmony with the world's trends. All people of insight are abandoning the consumption of forest trees and starting to choose green ones. Renewable resources to practice their social responsibilities. Bamboo flooring products are a good substitute product. It not only satisfies the society's need for natural environment protection, but also satisfies people's pursuit of life taste, and at the same time it stimulates the cultural appeal of the Orientals. Therefore, it will naturally lead the future of furniture consumption in the world.