The next market crash in Beijing stores will be Suzhou?

Just as "the market is too saturated, 8 home stores in Beijing closed down within half a year, triggering the closure of stores," the news is still fermenting. Last week, the home furnishing industry revealed another heavy news: the world's largest home building materials supermarket Home Depot announced Close all stores in China. According to media reports, the reason for the shutdown was precisely the successive years of losses, which ultimately led to withdrawal.

　　 Will the home furnishing stores in Suzhou be implicated, or will there be a wave of closures like Beijing?

Then Suzhou ?

A number of industry insiders told reporters that these two news items have aroused widespread concern among their Suzhou counterparts, worrying that the next crash will be Suzhou . This kind of worry is not unnecessary. Recently , the opening of the red star Macalline store in Xiangcheng, Suzhou , some of the stores that are still in operation, the conflict with the merchants seems to be more intensified. Merchants generally say that the business is difficult to do, but the stores ask for rent increase There has been a situation where "merchants unite to refuse business".

On the one hand, the store has been supersaturated, but it is only an external cause. The root cause lies in the "internal cause". That is, the store ’s business model has a problem. "The home store ’s mode of operation by maintaining rent has reached a point where it must be changed. It ’s chronic suicide. ”He explained that according to the old model, the store is maintained by rent collection, and the merchant wants to increase the rent, and the merchant transfers the cost to the consumer, but the consumer is also savvy, not saying that the discount is to pay, the merchant does not If you make money, you will withdraw and the store will close. He believes that this big reshuffle first sacrifices merchants, then traditional stores, and finally will be transmitted to the factory.

The poor operating environment does not mean that the market does not exist. For example, a foreign store brand has annual sales growth, indicating that the market is still considered for consumers. "It was originally expected that the new and old models will alternate between After four or five years, it seems that this alternation is ahead of schedule, and the situation is fierce. The next wave of closures may be Suzhou . "

　 "Subject" is also solid

Some people in the industry believe that the "failure of failure" is mainly affected by the regulation of the property market and will not affect the main brands. As long as the current "cold winter period" is passed, there is still much room for development in the home furnishing industry. Zeng Zhiwen, manager of the business development department of Weijiasi, said that at present it is undoubtedly a difficult period for the store, but some major brands are still in a relatively stable operating state.

Compared with European and American countries, China's urbanization process still has a lot of room for development, so the home furnishing industry also has a lot of room for development. The market is currently difficult, but "when there is danger, it is organic." Foresighted companies will use this period to make good strategies. deploy.

The reporter also interviewed some brand leaders about the incident. These brand leaders who did not wish to be identified believe that the advantages of traditional stores no longer exist. Many brands are now looking for new marketing models that do not rely on stores and face consumers directly. , To a certain extent, weakened the status of the store.