According to data released by Celent, iResearch found that in 2009, the number of mobile phone users in China reached 747 million, and the number of mobile payment users was 82 million, and the penetration rate of mobile payment market was only 10%. The agency predicts that by 2013, the number of mobile phone users in China will be 996 million, while the number of mobile phone payment users will reach 410 million, of which the number of mobile phone remote payment users will be 241 million, and the number of mobile phone users on site will be 169 million. IResearch analysts believe that the overall penetration rate of mobile payment in China is still at a relatively low level. The main reason is that mobile payment standards are confusing and tripartite participants of mobile operators, banking institutions, and third-party payment companies are separatist. Mobile operators and banking institutions rely on their respective traditional advantages in the mobile and financial sectors and all hope to become the leading players in the mobile payment industry. Third-party payment also has great advantages in product innovation and platform integration, but it is only due to the strength of one party. It is difficult for mobile operators, banking institutions, and third-party payment to have an absolute advantage in the mobile payment market. Ereli suggested that at this stage, mobile payment participants should actively cooperate and jointly push mobile payment standards to jointly develop the mobile payment industry. In the standard setting process, the cooperation between mobile operators and banking institutions will be the quickest way.
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