The “survival status” of the wardrobe cabinet industry downstream of real estate

With more and more articles appearing on the online market myths about the closet cabinet industry, we also seem to feel the hot scene of the closet cabinet industry in the Chinese market. Some people say that the demand gap is the cause of the industry's enthusiasm, and some people say that this is a blinding hot, hot bubble.

As China's real estate market is not mature, it is still at the top of house prices. As the industry downstream of the real estate, the wardrobe cabinet industry is like a small tree growing on the edge of the cliff. This has also led the industry to continuously seek new industry routes to avoid risks.

So, what is the status of the closet companies on the closet market? In response to this problem, the author has made some investigations in order to allow the industry to see the real state of the wardrobe cabinet companies in the downstream of the real estate.

After entering 2010, the wardrobe cabinet industry has exploded, and even every day new brands are involved in the closet cabinet industry. Among them, Lejia Zhongshan, who signed up for Lejia in March this year, said that in recent years, many large brands such as Midea, Europa and Rongshida have begun to enter the cabinet market, filling the gaps in the market. In addition, with the entry of some foreign brands, the industry competition in the closet cabinets has also entered a white-hot stage. However, these effects were not as serious as the control of real estate in our country.

Some enterprises are still frightened by the regulation of real estate. Because nobody knows that our market for cabinets will shrink or expand in the event of a sluggish property market. As a result, the “actions” of some brands have become less and less, and companies that want to invest as much as Leyijia and Sofia have become rare.

According to the author's survey statistics, a closet cabinet company that has signed a star and has a big move in the market is only about 10 years old. I think not a small brand does not want to have a big move to better shape the brand, but under the pressure of the property market, some small brands can no longer receive orders.

Judging from the transaction volume of second-hand buildings in July in Guangzhou, Shanghai, and Beijing, home buyers are continuously decreasing. And more and more 80 became a family of renters. The change of consumer thinking will lead to the advent of the ice age of the property market, so some brands of wardrobe cabinet industry will eventually face a difficult road. However, with the introduction of the protection of housing policies, the price fluctuations under the control of the property market, the next spring of the wardrobe cabinet industry should not be far behind.

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