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A few days ago, relevant agencies in the home furnishing industry released a furniture satisfaction survey. The results showed that 76% of users were dissatisfied with the traditional furniture model, and nearly 80% of the reasons were related to customization. 56% accounted for the inconsistency between home and decoration style; 22% accounted for the low space utilization rate due to inappropriate furniture size. In other words, customized furniture has become a business opportunity with great development potential in the industry.
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Industry veterans told the editor that as people's personalized consciousness increased, the stereotyped wardrobes on the market could no longer meet people's increasingly diverse needs, and consumers were gradually looking for their own personalized matching furniture. In the market feedback situation, custom homes have maintained a strong growth trend this year. With the growth of the new generation of consumer groups in the post-80s, home customization has ushered in rapid growth due to the requirements of modern young people who advocate personality and show their charm. Especially high-end custom furniture has accounted for more than 10% of the entire furniture market.
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In today's booming real estate market, personalized decoration styles are gradually sought after by people, and customized furniture has therefore become a symbol of fashionable life. In the future, the demand for customized wardrobes will gradually develop towards refinement. Compared with finished wardrobes, customized wardrobes have stricter requirements and higher service requirements. To meet the various needs of consumers for the size, color, fabric, structure and function of the wardrobe, this is also a test for the production capacity of the wardrobe enterprise.
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In the new year, the "customization" of the home building materials industry will be the direction of enterprise development. How to create a unique home improvement environment and make your own unique products are the learning directions of wardrobe companies. Wardrobe products, with their special customization mode, should also develop a wardrobe brand service that more satisfies consumers' personalities, and develop a wider market with wardrobe personalized services. According to consumers' needs for wardrobes, custom-designed wardrobes for exclusive consumers will be the ultimate development direction.
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Consumption tends to be rationally diversified
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At present, the main consumer group in the decoration market is slowly changing from the 70s to the 80s, and the younger generation is more inclined to personalized and tailor-made products. Customized furniture is a product with profound cultural connotation, which reflects the consumption level and living customs of the times and the nation to a certain extent. At the same time, custom-made furniture is more competitive in the furniture market with its personalized choices, especially the advantages of fashion, time-saving and labor-saving, and it has gradually become the preferred purchase method for high-end consumers.
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In the past, custom furniture companies mainly produced for designers, home improvement companies, hotel projects, etc., but now custom furniture is more turned to the civilian market, many ordinary families have begun to accept and use custom furniture, and the personalized demand for furniture consumption continues to increase. At the same time, in the first-tier and second-tier cities where there is a lot of money, the requirements for space utilization are higher, and customized furniture has played a greater advantage in making full use of housing space.
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The home market shifts towards customization and unified standards to be introduced
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At present, the types of custom furniture include wardrobes, wall cabinets, cabinets, sofas , sanitary ware, tableware, etc. Consumers can tailor them according to their preferences, the size of the occupied space and the style of the overall home decoration to meet individual needs Space requirements. Unlike ordinary furniture, from the selection of materials to the production of customized furniture, consumers can supervise the whole process, including personal selection of materials, finalization of design plans, supervision of construction and other links. Furniture consumption is becoming more rational on the basis of meeting diversified needs.
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Online consumption is on the rise
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With the increasing demand for furniture customization, a number of enterprises specializing in custom furniture have emerged in the market, and e-commerce has also provided new ways for them. From 2012 to 2013, many brand furniture companies and online stores have launched online furniture customization business, and the brand-new models such as "whole-house furniture, personalized customization, digital (cloud) design, large-scale production, and store-network integration" have subverted The pattern of the traditional furniture industry. Through the Internet, consumers can enjoy digital customization services to the greatest extent. Furniture, as an important part of the indoor environment, more intuitively shows consumers' taste and pursuit of life.
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However, online custom furniture is still in the exploration stage. The e-commerce model of furniture companies is still a combination of online and offline experience stores. Solving the later installation and after-sales service requires a lot of manpower and material resources. However, in general, with the development of the Internet of Things, mobile payment and cloud computing, consumers will use resources more simply and conveniently in the future. In the online furniture customization market, the demand for personalized custom furniture is also increasing. Furniture companies rely on electronic The business industry will usher in greater opportunities for transformation and upgrading.
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According to statistics, the share of customized furniture accounted for 10% of the overall furniture market in 2012. In 2013, the domestic customized furniture market will reach 100 billion yuan. According to the home consumption trend report released by the home store Red Star Macalline in the first half of 2013, personalized consumer demand has gradually become the mainstream of the market, and customized furniture will become another important growth point in the home market.
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Uniform standards for custom furniture to be introduced
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Although the custom furniture industry has a good momentum, it lacks a unified industry standard. Many problems in the industry such as unskilled designer business, design effects are different from actual products, installation and delivery are not timely, product quality is not as good as the exhibition hall, and the common Contract terms such as full payment are hot spots for consumer complaints. The lack of a unified national or industry standard makes custom furniture lack the corresponding "ruler" when handling consumer disputes.
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When talking about the industry standard for customized furniture, Zhang Juming, deputy director of the Beijing Municipal Quality Supervision Bureau, told the media that there is no specific standard for domestic customized furniture, but regardless of whether it is customized or not, furniture manufacturers should produce according to general furniture standards. However, due to the asymmetric information between the two parties, the materials provided by the manufacturers are still sub-optimal, exaggerating environmental performance, arbitrarily raising or lowering prices, and so on. This not only damages the interests of consumers, but also causes vicious competition in the entire industry. Uneven quality chaos.
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In this regard, the industry calls on the state to introduce relevant standards to regulate and restrict, and form a unified rule system in the industry, so that the quality and service of customized furniture products have standards to protect the rights and interests of consumers.
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