The package, originally a unique marketing method for the catering industry, has now become commonplace in our lives. Looking ahead: whether it is foreign fast-food restaurants, or business halls in the communications industry; whether it is the streets of the beauty salons, or building materials home improvement company. In every industry field where we eat, wear, live, and entertain, there are “packages†that are found on the market. Many businesses have adopted “packages†as the main sales model. It can be said that our life has entered the "package age." At present, there are more and more packages on the home market, "28800 hardcover to move home," "56,900 middle class home improvement is not a dream," a variety of slogans, products flying around for a while, are looking for a new headache for the decoration of the people, and In fact, many packages seem to be "pies" and are actually "traps." Their purpose is to keep you locked up and locked. No wonder some people say, "packages, packages, is to cover you and then slowly." After all, can the decoration package be eaten and how should it be eaten?
Decoration "package", in the end is not good?
"28800, hardcover to move home", "26900, hardcover your home all have", as these catchy slogans are more and more familiar to consumers, "renovation package" This is different from the traditional pricing method The renovation project has also received more and more attention. However, after trying this simple and apparently straightforward renovation program, many consumers found that the original intention of simply renovating and saving money was still unsuccessful before the "renovation package" and even exceeded the budget.
Package decoration, in the end whether to save money and worry? Some people say that the decoration of the package is the "McDonald's" in the decoration industry. It provides consumers with home furnishings that save money, time, effort, and peace of mind. Others believe that package decoration is actually a "set" for businesses. As long as you go in, you have to be willing to slaughter; still others are in a state of confusion, do not know what to believe in, and expect the experts to be enthralled.
To say that the package value is not worth, we must start from the package itself. According to the interpretation of the concept of renovation package for a well-known decoration company that focuses on package decoration, the so-called package decoration refers to the main materials of the brands such as wall tiles, floor tiles, floors, cabinets, sanitary ware, doors, and door covers. The combination of renovation works allows the owners to get a complete home improvement engineering service. Because of the limited variety of main materials available to consumers in the package. The decoration company can carry out large-scale purchases and reduce the cost of materials. The same reason construction costs will be reduced, and the construction process will become more sophisticated. The only flaw is that consumers have less room for choice. The other is that it is too industrialized and standardization will erase the personality of the home in the future. However, not all people must pursue individuality. The current package can still meet the needs of most people. It seems that the formal package still allows consumers to worry about decoration and get benefits.
In the past two years, package decoration has become popular in the home improvement market. Although there are many deficiencies in the decoration package, many consumers have left regrets, but this approach has survived, but also grows and grows, "live" is very good. This proves that it satisfies a certain market demand and its existence is reasonable. In the traditional decoration, consumers and decoration designers in the initial negotiations, the most frequently asked sentence is how much money our house decoration in the end, and usually the designer can not give the exact answer. However, the package decoration is not the same, and the package standard it provides will enable consumers to understand the level of decoration that they are going to need for the first time, even though the price is still rather vague. In the package decoration mode, the decoration company directly cooperates with the manufacturers, the purchase price of the project is relatively low, and the time wasted on selecting a large number of materials is saved, and the tedious work that the consumers are responsible for the price and quality of each material can be saved. . In the package after-sales service. The consumers of package decoration face the decoration company instead of each building material manufacturer. This avoids, to a certain extent, the occurrence of after-sales decoration companies and main material suppliers in the maintenance process.
So, why has the package decoration model been challenged by some consumers? In fact, the opinions on package decoration mainly focus on some unclear expenses and unclear main material brands and varieties. For example, the quotes for most packages only contain the most basic processes. Some low-price packages do not include hydropower reforms, and the reform prices are much higher than the market prices. In addition, most of the cabinets, doors, etc. contained in the package are limited in size, such as 1 door for every 25 square meters of house and 1 meter of cabinet for every 50 square meters. Such an amount is obviously not enough for the ordinary family. If the demand increases, it will naturally have to increase. In general, after signing the contract, if you do not want to repair the main material provided by the company, you can only refund 70% of the unit price. In addition, there are many brands of building materials on the market, prices and products are similar, and it is difficult for consumers to distinguish between pros and cons.
Be careful with "packages" stuck!
"Decoration Package" will continue to increase some projects after construction. This is called "stealing the hand" in the industry. When the decoration company opens the construction, consumers will find that there are many services not included in the package. The contents of the kit will be exposed, and without these services, the decoration will not be able to continue normally. At this time, the decoration company will bluntly report and even show the contract to the consumer, and most consumers are not clear at the time of signing the contract which terms are unfavorable to themselves. So that the package was trapped, let us look at a netizen's package decoration experience.
The netizen Mr. Zhang’s house was 102 square meters. After consulting several decoration companies, it was found that not to mention the first-line brand companies, that is, second- and third-tier home improvement companies do, but also 5-6 million. At this time, a company "28800 hardcover to move home" ad made him tempted. If home decoration at this price also guarantees quality, it is really a brand company that collects money at the price of "home-installed guerrillas." Mr. Zhang immediately consulted. Actually, the 28800 quotation is tax free, plus taxes, fees for pre-receiving of hydropower projects, and so on. The decoration company’s offer to Mr. Zhang’s house is about 32,000 yuan. At that time, Mr. Zhang felt that the price was still acceptable. He signed the contract. What he did not expect was that the decoration had not yet been moved home. The trouble came first.
First of all, the actual amount of hydropower reform is a total of 5,300 yuan, which is 4,300 yuan more than the pre-paid amount. As Mr. Zhang has already paid 80% of the full amount, he cannot afford to repent and he has to recognise it. However, things have not yet been completed, and the following additions are endless: heating equipment 1,400 yuan, installation fee 560 yuan, waterproofing 1,540 yuan, dismantling air duct 100 yuan, shoveling wall leather 570 yuan, baseboard 600 yuan, ... Items, as long as the contract does not have all the additional money, the most ridiculous is the cabinets, a total of 3 meters of cabinets and added 2,000 yuan, the cabinet can not be top, said Mr. Zhang's house and the standard room height 5cm , Materials to be selected paint, but also an extension of 300 meters, the next pipe to add moisture to 300, plus 300 to do the knife, calculate only the cupboard on the contract increased by 3,500 yuan. Mr. Zhang said indignantly that when choosing a package, the designer said what he wanted to pick when he wanted it, and the money was not mentioned!
Waiting until the completion of the renovation, Mr. Zhang spent a total of 54,000 yuan, more than the contract amount of more than 20,000 yuan. Here we can easily find that "28800" is only a general price, which seems to include a lot of things such as main materials, accessories, labor, etc., but there are actually many items that are not included. In other words, "28800" is actually just a way to attract consumers, and consumers who have actually signed a contract will spend more money than the contract.
"28800" is difficult to go home decoration <br> Most people pay attention to package-style decoration, because it's cheap. For example, on the market there have been packages of 168/sq.m, 188/sq.m, 269/sq.m, 288/sq.m., etc., regardless of whether the pricing refers to the construction area or the used area. It's tempting to go up. But is this true? In this way, most of the renovation budget will be "overspending." Because there are many restrictions on the package, you have to choose to add another "pay" decoration project, some of which you did not know before signing the contract, while others are more hidden, you may not know the signing of the contract.
Here we take a company's classic "28800" package as an example, for you to simply parse the subtle pricing package: 288 yuan / square meter, with a construction area of ​​100 square meters as the standard.
Corresponding support: 4 solid composite doors, 2 meters cabinet, kitchen, bathroom floor, wall tiles, balcony floor tiles, bedroom, living room floor, ceiling: "modern" gussets, plaster line separate charges: 16 yuan / Meter.
The use of wall paint: Nippon net taste does not include part: does not contain hidden projects (such as: water, wire, etc.), does not include window covers, dumb mouth, switch panel.
Hydropower reconstruction: 60 yuan per meter of clear water pipes, 80 yuan per meter of underground pipes, 15 yuan per meter of open wires, and 30 and 45 yuan per meter of dark lines.
Waterproof: 70 yuan / square meter.
Warranty: 1 year warranty for the main material; 2 years warranty for the project; 5 years warranty for water, wire, and waterproof.
On the face of it, this scheme is very affordable, but in the course of actual operations, there are many unforeseen problems that can be seen as “one thing†one by one. Owners with a little bit of renovation experience will find that the quotation is actually rather vague. The above items are also less than the actual situation in the home, and the variety of the main material is also ambiguous. It is these ambiguous places that allow room for various “adding items†in the future.
First of all, "hydropower reform" as a heavy head project is not included in the package. In fact, hydropower reform occupies a large proportion of the increase in package decoration. According to a standard apartment building with a floor area of ​​100 square meters, conventional hydropower reform will be carried out, and the actual cost will be around 5,000 yuan based on the price of the package company. In the words of the decoration company, it is “No matter what kind of decoration package, hydropower reform is impossible to include. Because they are the price fluctuations in the decoration. The largest project, from a few hundred to tens of thousands of dollars, can not budget the average Cost.†That is to say, in the actual operation, only the hydropower reform will increase the decoration cost of the “28800 Package†by about 20%.
In addition to hydropower additions, the number of bedroom doors, cabinets, and toilets contained in the “28800 Package†is also low. This package usually contains only 4 bedroom doors, a set of 2 meters of cabinets, and 1 bathroom decoration (the toilet decoration does not include ceilings and changes in utilities). That is, when the number of bedroom doors of a renovated house exceeds 4, the length of a cabinet exceeds 2 meters, and the number of toilets exceeds 1, an increase in costs is required. Without upgrading any of the main materials in the "package," the only increase in these three items will be nearly 8,000 yuan.
In addition, the "kitchen" standard kitchen supplies, floor, range hoods, are unknown small brands. If you upgrade these products to well-known brands, you need to increase 2,000 to 5,000 yuan. According to this calculation, if the “28800 package†is selected for common types of flats with a standard construction area of ​​100 square meters, it will only increase about 20,000 yuan in the quotation, and various types of additions will occur during the actual construction process. . In other words, 100 square meters of the house, choose "28800 packages," the package, the actual completion of the entire decoration construction to complete at least 50,000 yuan.
This "package" leaflet usually has no description of the limitations of the package and additional charges will not be mentioned. When you consult, the designer will introduce the "package" more comprehensively. The services not included in the "package" will be fully informed as much as possible. However, there are few involved in the extra charge items, and it is easy to cause disputes in the regulations. The parts will try to avoid. Obviously, when it comes to "packages," it is not to decorate according to the purpose of consumers, and it is certain that there will be consumers who will not be able to sign contracts. In fact, the fewer items and items included in the “packageâ€, the more items will be added, and the consumers’ time and money will increase more than expected.
Package decoration common pitfalls & nbsp; </RTI> Even if it is similar in shape, it will inevitably be stolen.
&8226; using a non-generic name, the decoration company proposed that the matching is a brand of latex paint second-generation, third-generation. In fact, people's products simply do not have such a name. If the contract is not clearly written, then what kind of wall paint is used, that is, the decoration company has the final say.
&8226; Over-charged items are too high, and the fees for adding items outside the package are generally higher than the prevailing standards.
Rational understanding of "package"
According to statistics of 20,000 home users by decoration companies focusing on “packagesâ€, it was found that the average renovation cost for each home decoration with “28800 packages†was around 45,600 yuan. The average price is more than 60% of the package price. In fact, the "package" model is used by many businesses, but it is only an eye-catching means. Companies that can meet the package price are hardly available.
“Renovation Package†This kind of decoration mode certainly has certain advantages for consumers. This advantage is mainly reflected in the following points: First, the contract for bulk material supply is definitely much cheaper than personal purchase; Second, as most of the main materials are the same, the decoration company's construction process is relatively mature. Third, consumers complete home decoration, save time, effort, and worry.
A number of decoration companies and industry insiders said that consumers who choose to “renovate packages†are generally “overspending†at the end, or feel “deceived†due to continuous problems during the renovation process. In fact, advertisements for package decoration are misleading. related. The low-cost gap in the “renovation package†is compensated by the calculation of building area and brand selection. Therefore, consumers must rationally consume when choosing “renovation packagesâ€. What contents should be included in the package beforehand and what is not included in the package? Inside. For this type of decoration, the new layout is reasonable and is more suitable for “renovation packagesâ€, while the older ones or the larger ones are not suitable.
Before choosing the package, you should understand the details of the package. Consider the complete re-signing of the contract. In addition to the price comparison, you should also pay attention to the quality of the main material, such as sanitary ware, wall tiles, and wall lacquer. This is the expenditure on decoration. The big head; some decoration materials are graded, and the prices of first-class and superior products often vary greatly. In addition, we must adhere to their own decoration budget, do not be too confident that the decoration company's introduction, we must do our best.
Here are some suggestions for choosing a decoration package:
Choosing a Trustworthy Company <br> If you are busy at work and don't have time to take care of renovations, then choosing a decoration package is convenient, but choosing a trusted company is even more important. Otherwise, a hasty decision will give your decoration a rough road.
For a decoration package must have a certain understanding <br> So choose package decoration, because time and economic conditions are limited. Therefore, we must ask clearly what is not included in the package. When the designer introduces it, it will be clear what it is all about. What is the need to add money alone is rather ambiguous. If you do not ask clearly, later will exceed the budget of the package.
We must be cautious about the added items in the package. <br> If you add 588 yuan or 288 yuan to many packages, you can upgrade to the advanced products in the package. Many consumers will feel that they are value-added. However, if you are too busy to go outside the building materials market, it is actually difficult for you to judge whether the upgraded items are worth so much money. If you do not want to be fooled, you must go to the building materials market to see how much these things are worth, The addition of the addition should not be added.
Hydropower reforms are in their hearts <br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br> In fact, it is possible to compare the quotes of hydropower reforms of other companies, and hydropower reform can be done by selecting another company. This may save a lot of money. The same applies to waterproofing.
Integrated renovation development brewing new "package"
At present, the decoration package on the market, most of the lack of personality has many drawbacks, and even some small decoration companies, also launched a "package decoration" in the name of low-priced. In the design of renovation projects and the implementation of preferential policies flicker consumers, or hidden reports, underreporting the amount of the project, in the process of decoration and then through the workers dictation and taking advantage of the situation, to allow consumers to propose additional projects and quotations. In order to confuse homeowners who are looking for prices everywhere, some home improvement companies will also disrupt the number and batch of building materials in the “renovation package†and use their own “coding systemâ€. Consumers will find it difficult to know exactly whether they are real or not. The enjoyment of quality and cheap building materials, but also no protection of their own interests.
It is undeniable that decoration companies will purchase large quantities of building materials in a unified manner. The prices of materials will have advantages, and packages will, to a certain extent, satisfy the demand for convenience in the market. Faced with market demand and consumer dissatisfaction with the current status of packages, some companies have introduced new "package" concepts. Among these are the "menu-style decoration" with light boat decoration and the "home-style package" from Tian Sheng Jiasen.
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