Wallpaper branding, customization or future trends

In the past two years, due to the booming of the real estate market and the ever-increasing market competition, the wallpaper industry will launch a diversified brand strategy to fully realize the channels of top-level, high-end and low-end wallpapers and soft packaging markets, and product strategic layout.

The new competitor wall cloth is another form of wallpaper. It has the same colorful pattern and magnificent color, but its texture is even better than wallpaper. Many businesses have discovered the advantages of wall coverings and found such business opportunities in the course of continuous development. First, they are new products, and the market is wider. Higher profits are one of the driving forces for businesses to chase.

“In the future, wall coverings in the high-end market should replace traditional wallpapers, and they are better than wallpapers in terms of service life and easy care. Traditional wallpapers are subject to the impact of wall coverings,” said Liu Anfeng, general manager of Shaoxing City Anfu Fabric Arts. The staff of the Suzhou Guoyan wallpaper told the reporter that the wall cloth market is slightly more profitable than the wallpaper.

Branding, Individuation, Customization or Future Trends In the wallpaper exhibition, some personalized wallpapers have jumped into people's eyes, such as cartoons, Chinese paintings, and character backgrounds. Landscapes and pastoral scenes abound. In the past, the popular European Damascus pattern and court style have made more personalized designs become choices for manufacturers, stimulating people's consumer demand. The use of color is even more bold.

Wallpaper industry branding, customization, or future trends Li Lin, general manager of Shanghai Wall Decoration Materials Co., Ltd., told reporters: “In the past, wallpapers mainly focused on yellow, brown, and light colors. Now these are pink, purple, and others. Bold colors are widely used in wallpapers.” The design director of Geshang wallpaper talked about the personal pursuit of the consumer groups after 80: “There is still a part of the consumer crowd that is our 80s, because the 80s are an independent, Pay more attention to the individuality groups. This group is willing to accept the mix of European, American and Chinese styles. At the same time, it is willing to accept bolder colors such as blue sky green or blue sky purple.

Customized service is also a major feature in the exhibition. The company accepts customers' private customization. For example, custom services launched for wedding photos, baby photos, and wall decorations are divided into four pieces: tailored to the size of the customer's wall. To customize the wallpaper; tailor design; personalized customization, such as the wedding photos into wallpaper, or the child's photos or favorite things made of wallpaper; personality design, according to the customer's ideas to tailor for him to design the world only One of his wallpapers.

However, when it comes to corporate competition, disorder and brand is not a major bottleneck restricting the development of wallpaper, Li Lin, Shanghai Wall is still a big trend in the future will be branding. Excellent companies will build brands by improving their capabilities in all aspects of design, production, and services. Of course, some companies without brands or technological innovation will be eliminated.

The development space of the rural market wallpaper is huge. Many companies are growing rapidly. The excitement of the exhibition and the strong atmosphere of investment make reporters feel that the regulation of real estate does not have a great impact on the wallpaper industry. However, in this process of rapid development, many companies The business opportunities are still being explored continuously, and another broad field of the future market, the rural market, is felt. With the continuous development of new rural construction in China, the potential demand for wallpaper in rural areas is also increasing. Beitai Wallpaper and Suzhou Guohao are optimistic about the development of the rural market. They must actively cultivate the rural market's consumption concept and overall development of the wallpaper.