Wenzhou's high-end safety footwear exports continued to grow steadily

According to the data provided by the Entry-Exit Inspection and Quarantine Bureau, last year, Wenzhou exported 442,200 pairs of high-grade shoes, the total export volume reached US$ 1956.53 million, the average unit price of US$ 44.22, and the number of export countries reached 19, the quantity and value of goods were respectively year-on-year. The increase was 97.74% and 93.22%. In comparison with the same period of last year, the figures for the first four months of this year show that the export of high-end shoes has maintained a good momentum and the export value has increased significantly.

Li Haijun, manager of the Aokang Group International Trade Center, told reporters that their export markets are mainly in Western Europe and North America, of which 30% of the export price of shoes exceeds 40 US dollars. Affected by the international market, in the first four months of this year, the total number of leather shoes exported from Wenzhou has dropped, while the high-end shoes that they exported have not been affected. This year, Aokang Group will also launch its own brand to enter the international market.

Zhou Jinyu, executive vice president of Cornell Group, said that only high-end products can lead the market's development trend. Next, high-end products are also one of the development direction of Kangnai Group's export products.

The industry believes that regardless of the quality or craftsmanship, Wenzhou shoes have been able to compete with the international high-end fashion shoes, the price has not come up, mainly because of the brand and the brand's influence. How to expand Wenzhou shoes' own brand and influence will be the key point for Wenzhou shoe companies to increase their export profits.

Of course, Wenzhou's export of high-grade leather shoes is still a certain distance from fashion. It is understood that in the high-end shoes, the export of safety shoes accounted for a large proportion. Safety shoes belong to special needs industrial shoes, which require higher requirements in terms of process and quality, and naturally increase the price. Such as: Wenzhou City SAFF Footwear Co., Ltd. production of safety shoes unit price reached 91 US dollars, setting the highest price this year, Wenzhou export shoes.

“However, it is undeniable that Wenzhou Leather Shoes has successfully entered the international high-end market, and its export volume has increased year by year,” said the inspection and quarantine department official.

In recent years, with the Aokang Group, Kangnai Group, the Golden Emperor Group and many other shoe companies gradually entering the international high-end market, Wenzhou exports more and more high-end shoes. According to data released by the Wenzhou Entry-Exit Inspection and Quarantine Bureau, from January to April this year, the total export volume of Wenzhou's high-end shoes (the shoes whose export unit price exceeds US$40) was 37,500 pairs, and the total amount reached 1.835 million US dollars, an increase of 1.4% over the same period of last year. 11.9%. Among them, the average export price of high-grade leather shoes reached 49 US dollars, a record high. As of now, there are 29 companies in Wenzhou exporting high-grade leather shoes. It can be imagined that Wenzhou footwear has had a certain influence.