The Trial Measures for the Use of Trademark Exclusive Rights and Pledges** has just been introduced. Yongkang Wangli Group successfully applied for the bank’s 110 million yuan comprehensive credit line with its well-known Chinese trademark. It is currently the largest trademark exclusive right pledge in the city; the right to discharge pollution pledges** Just launched, Yongkang Yingpeng Chemical Co., Ltd. has become the first enterprise to deal with carbon trading projects and supporting businesses in CDM projects; the Zhejiang Provincial Property Rights Trading Center platform has just opened, and all companies in Yongkang have changed their plans to seek listing or even landed on small and medium-sized boards. the company.
"In the past two years, Yongkang's ability to absorb new policies is particularly strong, and the action is very fast, and it will produce results immediately." On August 17, Wu Cunjiang, Deputy Director of Yongkang City Bureau of Commerce and Industry, said Yongkang private enterprises are very sensitive to the new policy. , "Thankang Gong" is well-trained and adopts a variety of ways to take the road of transformation and upgrading.
Various pledges** develop new channels
“As soon as there are new policies and new information, I will immediately think of our company’s ability to use it.†On August 12, Wang Youjin, Wang Lijin’s assistant general manager, told the author at the office that the exclusive right to use trademark rights pledged him After the officials learned about the application, they immediately followed the Bank of Communications.
Wang Youjin said that they are very confident in the influence of corporate trademarks. The professional evaluation company has given a valuation of 380 million yuan to the "Wang Li" brand, with annual sales of more than ten billion yuan and advertising investment of more than 10 million yuan. One of the top two ranking companies in the country has been fully affirmed. According to the evaluation of the World Brand Lab, the “Wang Li†brand has ranked among the top 350 “China's 500 Most Valuable Brands†for many years, ranking 249 in 2009 with a brand value of 3.451 billion yuan.
In early August, the Bank of Communications had issued the first 30 million yuan worth of trademark rights to "Wang Li." “Our company is not short of funds, but it shows the charm of the realization of huge intangible assets of the company, thus expanding new channels for the company.†Ms. Yu, Chief Financial Officer of Wangli Group, said that the company intends to pledge all trademark rights. Putting into scientific and technological research and development, expanding production lines, and so on, let this money play a role in the transformation and upgrading of the company.
It is understood that the total number of well-known trademarks in China has reached 91 in China, 143 are famous trademarks in the province, 391 are famous trademarks, and there are 49 well-known provincial companies and 286 well-known companies. If these intangible assets can be revitalized, they can bring more than 10 billion yuan of funds to the city's enterprises.
Coincidentally, Yongkang Yingpeng Chemical Co., Ltd. had a “heavy weight†when Yongkang Enterprises paid attention to trademark rights pledges: it was the first time to start domestic carbon trading. On August 9th, the Yongkang branch of the Bank of China, Yingpeng Chemical Co., Ltd., completed a carbon transaction ** and supporting business for the first CDM project in the amount of US$ 2.98 million.
The so-called emission right is the right to discharge the main pollutants directly or indirectly to the environment. The major pollutants must be paid for, and the company's excess emission rights and when it is idle can be brought back by the government. The pledge of emission rights pledges that the company's “emission right†is pledged as “asset†to apply for **. This is another test of financial institutions supporting industrial transformation and upgrading and supporting the development of local low-carbon economy. It not only increases the financing channels for enterprises, but also helps enterprises establish awareness in branding, technical innovation and environmental protection.
In addition to the pledge of trademark rights, the financial department of Yongkang City has also taken the lead in launching new products such as emission rights, EPA carbon emission rights, and carbon trading pledges for CDM projects. Patent right pledges are being explored. Pilot projects will be piloted among patent demonstration companies to carry out the practice of pledging the invention patents with high gold content. After accumulating experience, they will be promoted.
“So many channels can be pledged to get **, we don’t have to pay for it.†An entrepreneur at Yongkang said that his company has well-known trademarks in the province and has its own patent rights. If the funds needed for transformation and upgrading, they can use them. Way to get funding.
The capital market will now be "Yongkang plate"
On August 13th, the first application of the company HALSH Vacuum Container Co., Ltd., which impacted small plates in Yongkang City, failed to pass. Although Hals will be denied for the first time, it is believed that the successful landing of the SME board should not be a distant matter.
Yongkang entrepreneurs pay close attention to this news. Xu Zhufeng, general manager of Qunsheng Group, is one of them. This “rich second generation†has two titles: the general manager of Yongkang Times Venture Capital Management Co., Ltd. and the general manager of Yongkang Times Equity Investment Management Co., Ltd.
“We can intervene early in new energy and capital markets. Thanks to our keen sense of smell, we can quickly catch the market if there is a sign of trouble.†Xu Zhufeng said that they are very sensitive to new policies and measures and seek opportunities whenever possible. intervention.
After the Yongkang Property Rights Exchange was operated, local investors actively invested in local companies, solving the financing problems of many local companies. Xu Zhufeng's Equity Investment Management Co., Ltd., which was founded in June this year, is working well. There are currently more than 100 qualified natural investors. Their job is to guide investors in equity investment, and to combine capital and industry to form a stronger joint force. At the same time, the company’s professional team provides counseling to local companies seeking to be listed or companies that have landed in Zhejiang Province’s unlisted company’s share transfer center. In early September, Yongkang will have three or four companies listed on the unlisted company's share transfer center. The two subsidiary companies of the Group Group will also become the second batch of unlisted companies' listed equity transactions. The next target is also to be listed.
Xu Zhufeng said that Yongkang hardware companies gather, traditional automobile and motorcycle fittings, stainless steel, power tools, recreational vehicles, security doors, small appliances, metal smelting and electronic weighing and other enterprises to the current stage, facing the critical moment of transformation and upgrading, took over The "rich second generation" entrepreneurs of the baton are faced with how to pick up this stick. To achieve a new level, enterprises must continuously improve their comprehensive competitiveness, concentrate their efforts on property rights adjustments, introduce strategic investors, promote the flow of equity, and promote the socialization of property rights structure.
At the transition and upgrading point, Yongkang's private enterprises showed a momentum that they were not far behind and dared to take the lead. Yongkang Municipal Government has introduced various incentive measures to encourage corporate stock reform. For example, if the company is listed, it can get a reward of 5 million yuan. Beginning this year, more than 20 companies in Yongkang have undergone share reforms in preparation for listing.
In this regard, Xu Zhufeng feels quite deep. His Times Venture Capital Management Co., Ltd. was established three or four years ago. However, local business owners are not very aware of the introduction of venture capital, and there are no good venture innovation projects. As a result, venture capital companies have not invested a cent. This year is not the same. People who have consulted and discussed cooperation have followed suit, and abundant capital, outstanding entrepreneurial projects, and talents and markets have formed a virtuous circle. Many Yongkang companies welcome venture capital investment. By choosing, they have already injected 50 million yuan into the four local high-tech companies.
Xu Zhufeng revealed that they will form strategic partnerships with the members of the Yongkang Science and Technology Bureau and the Yongkang Youth Entrepreneurs Association to jointly set up an “entrepreneurial **†and initially determine the size of the funds from 50 million yuan to 100 million yuan, which will be invested in Yongkang’s local High-quality projects foster new growth points for industry and jointly assume entrepreneurial risks.
Yongkang's industrial economy is not only favored by gold sources, but also international and domestic risk investment institutions have come to the fore. At present, Zhejiang Securities, Changjiang Securities, Shenyin Wanguo, Debang Securities and Great Wall Securities are all looking for projects in Yongkang.
In recent years, Yongkang has been making frequent moves in building regional capital markets: Zhejiang Yongkang Sub-market of Equity Exchange has become the trading platform for Yongkang's regional capital market; Accelerating the construction of modern enterprise system of Yongkang enterprises, actively expanding the reserve pool of listed companies, and promoting Yongkang Enterprises are listed at all levels of capital markets; vigorously introduce various new types of financial institutions and financial intermediaries to provide services for enterprises to be listed, issue corporate bonds and short-term bonds, and attract venture capital companies, equity investment companies, and large trust companies. Investment institutions, such as investment, set up various types of investment ** to provide SMEs with **.
“I believe that the strong Yongkang sector will soon be seen in the capital market.†The leaders of Yongkang city are full of confidence.
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