Bathroom hardware brand operation competitiveness analysis

In the business circle, there has been a saying that: Third-rate companies do products, second-rate companies do brands, and first-rate companies do standards. Regardless of how many people like or disapprove of these words, it is undeniable that in the industry, with the intensification of competition, more and more companies have upgraded from simple products to branding, and the sanitary hardware industry is also the same. So, in the brand era, the company's brand competitiveness is mainly reflected in what aspects? As the name implies, brand competitiveness is a comparative ability demonstrated in the process of brand competition. It includes comprehensive strengths in resources, technology, capability, management, marketing, and talent, and is the core, product and market force of the company. The concentrated expression of cultural power, innovation, leadership, execution, and extension is the driving force behind the formation and realization of sustainable corporate development. It is also the most enduring external performance of the company's core competitiveness. In the brand era, the competitiveness brought by the brand is overwhelming. The same is true of the bathroom hardware industry. As far as the bathroom hardware industry is concerned, bathplus bathroom hardware interprets the brand's competitiveness from the following aspects.

I. Core Positioning - Prerequisites for Building a Brand's Competitiveness The company's accurate core position is a prerequisite for its survival and development. Any company that wants to survive and develop needs a clear positioning for itself, because even if it is positioned, if it is not clear, it can be disintegrated. How to identify the reference and accurately locate in the industry has become an important factor in shaping the overall image of the company in the market. This requires a keen insight and an accurate grasp of the market. Positioning includes positioning of target consumers, positioning of products, and positioning of sales channels. British bath (bathplus) bathroom hardware positioning is the domestic high-end brands, the main force to do the leading, shower, pendant and other shower products, the main choice of agents with the same grade of ceramic, bathroom cabinet or shower room and other complementary products dealers, Do professional terminal franchise area, professional sales display.

Second, professional innovation - to enhance the brand competitiveness of the brand needs to be based on professional technical innovation. In product research and development, we segmented according to market demand, continuously developed new products, continuously provided replacement products, provided differentiated individual products for customers, and also constantly developed, cultivated, consolidated, and improved our own capabilities. Independent innovation is an important path to build brand competitiveness, and it is also a guarantee for enhancing brand competitiveness. Bathplus bathroom hardware is dedicated to the research and development of products. It integrates the world's most advanced sanitary hardware ideas and aesthetic ideas into products, leaving simple and convenient use to consumers. In terms of depth, professional innovation is the reflection of the corporate professional quality culture in the eyes of the public.

Third, to meet the demand - to measure the brand competitiveness of the index brand is based on the premise of mutual trust between the enterprise and the customer established, so with the customer to cultivate and shape a professional and full of personality brand relationship is a quality A leap in the accumulation process. To meet customer needs, we must fully understand, respect and grasp customer needs, so that customers generate brand satisfaction and loyalty. In fact, a brand is equal to a customer. Having a customer means having a brand. Satisfying customers' needs and stabilizing the customer's ability to maintain customer relationships is an important measure of the competitiveness of a company's brand. Instek is trying hard to listen to customers' opinions and reinforce the solid foundation of the brand of bathplus.

Fourth, keep its promise - to maintain the key to brand competitiveness How to build a corporate brand of credit, and then into the company's intangible assets. In the era of brand consumption, consumers are more and more inclined to purchase the added value of products, not just the value of the products. The core of the market economy is the credit economy, and the competition based on commercial commitment is the key to maintaining the competitiveness of the company's brand. The basis for brand reliance is credit. Enterprises must be loyal to customers and build customer loyalty to the brand. That is to establish friendship with customers and win customer trust.

V. OPTIMIZED MANAGEMENT--Means to increase brand competitiveness Each company is striving to find a management model that suits its own development. If a team does not manage, it is like a mess. Establishing and improving a set of enterprise management framework system is of substantial significance. Including quality management, operations management, talent management. To optimize enterprise management, it is necessary to continuously integrate and optimize existing resources based on the company's current development status, models, and future development strategies, so as to maximize the brand value and achieve the goal of enhancing brand competitiveness. Although more than half of 2010 has passed, as long as the development of the essentials, bathroom hardware companies can still lead the brand new development opportunities.