China's pesticide companies open "self **"

At present, the emergence of the new normal such as the declining investment in capital and land, the tightening of resources and environmental constraints, the reduction in labor supply, and the increase in labor costs has brought tremendous pressure on the pesticide industry in China. The relevant personnel of the Hunan Provincial Pesticide Industry Association recently learned from extensive visits and investigations that in the face of these new features and new trends under the new normal, pesticide companies in China are making major adjustments in branding, technology, marketing, and services to adapt to the market. Change, grasp market trends.

Industry analysts believe that issues such as energy, environment and food security will bring profound changes to the global pesticide industry. In the next five years, the pesticide industry will be disruptive in the world, especially in China and India. India is a well-known generic pharmaceutical country. Its products are of low price and high quality, have strong market competitiveness, and greatly catch up with China. It is expected that by 2020, driven by the rapid economic development, India is expected to become the second largest pesticide producer in the world. In the later period, if India releases its pesticide exports to China, it will cause great impact on Chinese enterprises. With the full coverage of crop pests and diseases and the acceleration of green prevention and control in China, the use of chemical pesticides will peak, and then it will show a downward trend. The development of biological pesticides and green pesticides will enter the mature stage.

With the acceleration of the transfer of land in rural areas in China, under the new situation of large-scale land management, family farms and large-scale planters are paying more attention to branded agricultural products. To this end, Qingdao Hai Lier Pharmaceutical Group proposed the conversion of three major ways of thinking: First, the shift from a corporate position to a large farmer's position, with all eyes on the demands of large farm households to increase production and income, and second, from product thinking to crop package thinking. Providing large-scale farmer households with a full-range solution for local crops; the third is the transformation of simple trade thinking into service thinking, and the transformation of program values ​​through specialized services. It is understood that this year the company will promote the implementation of the "Golden Rice Bowl Plan", in the cultivation of large households started their own products and service brands.

The global green wave of pesticide production is accelerating, accelerating the transformation of dosage forms into water-based, environmental-friendly, and facilitation. Vigorously developing circular economy and clean production will be the core strategy of the pesticide industry. To this end, Nanjing Red Sun Group accelerated the research and development of new medicines and formulations, continued to maintain its leading position in the triazole fungicide market, and plans to vigorously develop glufosinate herbicides to form a new growth segment. The two compounded products developed by Hunan Dongyong Chemical Co., Ltd. achieved a good start in the first half of 2014. This year the company will further launch three new products and strive to double sales revenue and profits.

Industry insiders also pointed out that the pesticide industry urgently needs to change the chaotic situation of vicious competition in sales. It should focus on strengthening services, and actively extend the industrial chain to the market terminals to provide crop solutions. Hunan Wanjiafeng Science & Technology Co., Ltd. is a dark horse of China's pesticide industry in recent years. Their important experience of success is the formation of a high-quality professional service team, in-depth development of crop pests and other professional services. In 2014, the company's specialized service area reached more than 350,000 mu and this year it will exceed 400,000 mu. They invested RMB 1 yuan in pesticide products, created service revenue of nearly 3 yuan, and were awarded the National Top 100 Specialized Service Organization by the Ministry of Agriculture.

In addition, the trend of globalization of the pesticide market has become more apparent. Pesticide companies such as Nanjing Red Sun Group have accelerated the registration of end products in the international market and improved the competitiveness in the international market. On the other hand, they have optimized and integrated foreign sales channels they have acquired to achieve synergy.