Customized bathroom guide mainstream trends

The bathroom industry flourished, and the major brands competed with one another. However, as the times progressed, the eyes and tastes of consumers had already been different in the past under the homogenized “destruction,” but they became increasingly tricky and critical. Sanitary companies want to have their own branch in the hundreds of flowers, it must be individualized, diversified and customized to carry out in the end, this is the prerequisite for success is the only way.

Looking at the Chinese sanitary ware industry, diversified development has become inevitable. The major sanitary companies have already carried out a diversified layout of horizontal expansion. For sanitary companies, diversification is an important way to grab consumers and markets and seek breakthroughs in fierce competition. However, diversification is not a panacea. There are a lot of home building materials companies that blindly expand and destroy. Xu Jinghong, a vice president of an international business chain group, once pointed out that large homes have always been "pan", but not everyone can "pan" and should be careful "pan".

At present, the brand management of the sanitary ware industry is still the traditional "extensive style", and the future is bound to be "fine" brand cultivation. In terms of the status quo of the industry, sanitary ware companies nowadays have a common brand and lack a personalized brand. The experience in managing brands is not yet mature. There are no subdivisions for the consumer groups that the brand undertakes. Companies do not understand the market and are branding “hard” brands. In the future, the personalization of corporate brands needs to be strengthened, and maintaining the brand's premium ability is the only way for sanitary companies to maintain profits in the future.

With the deepening of the overall home, "customized" appears in the eyes of the vast number of consumers with a very high appearance rate, and has gradually penetrated into every product in the home industry. As one of the cores of home life, sanitary ware has been increasingly valued by consumers. Especially in the era of large home appliances, bathroom customization is based on a unique style that meets the needs of consumers for harmonious home furnishings. Highly recognized.