Hardware tool companies how to do a good electricity supplier

As we all know, the traditional offline hardware market has formed a simple cooperative relationship with traders by means of retail sales. This way for hardware companies, financial pressure, easy to operate. However, there is also an inability to better attract brand resources. Compared with new ways of e-commerce, the traditional way of working with various hardware dealers through offline agents is a huge financial pressure on hardware companies. It is necessary to maintain a large dealer maintenance team and constantly coordinate dealerships in various regions, bringing great pressure on management.

The rise of e-commerce, as of the end of 2013, China's e-commerce market transactions reached 10.2 trillion, an increase of 29.9%. Among them, the transaction volume of the B2B e-commerce market reached 8.2 trillion yuan, an increase of 31.2% year-on-year. The online retail market transaction volume reached 1.8851 trillion yuan, an increase of 42.8% over the same period of last year. The top ten provinces (including municipalities) are: Guangdong, Jiangsu, Beijing, Shanghai, Zhejiang, Shandong, Hubei, Fujian, Sichuan and Hunan. As of December 2013, e-commerce service companies directly employ more than 2.35 million people. The number of people directly driven by e-commerce has exceeded 16.8 million. Let hardware companies see new business channels,

E-commerce has practical significance for hardware tools companies.

1 E-commerce does not distinguish between regions and regions. It can break geographical restrictions and allow hardware companies to more easily reach end-users.

2 The e-payment weeks that accompany the development of e-commerce can reduce pressure on corporate capital flows.

3 The company has reduced the sales of hardware tools through e-commerce, giving customers the most affordable price, and the management costs of the company have also been greatly reduced.

4 E-commerce also gave the hardware tools companies a self-display platform that could better shape their own image.

Hardware tools enterprise touch network problems

1 As the current Internet booms, various platforms have stepped up to allow companies to choose their partners to be confused. Most companies can only judge reputation by their reputation, and consider whether they are suitable for themselves.

2 The development of e-commerce will inevitably depend on the training of talents. With the current strength of hardware and tools companies, it is difficult to solve the problem of separate establishment of e-commerce department fees and management, and it is more dependent on partners. However, there are many customers of related network companies. It is an unknown number to go all out to help the business.

3 The current rapid development of the mobile Internet has far surpassed that of the traditional Internet, but in the mobile phone app market, there is not yet a professional app for hardware tools companies. More companies rely on WeChat and mobile websites to achieve simple publicity. It is far from meeting the needs of enterprises to display and trade. Wang Xizhong, the CEO of Wanglian Linkcom, put forward that “currently, online service companies are more profitable by making production fees through the production of websites, but companies are more interested in the increase in sales and customer sales that e-commerce brings to their own companies. With the increase, it is difficult for current services to meet the needs of the enterprises. The network-linked merchants have introduced the Shangluotong services to help the enterprises to make transactions. The purpose of not collecting production fees is to collect commissions after the transaction, in order to effectively help the company to sell online.

Since the development of the hardware tool industry in the PRC from the last century to today, its marketing characteristics have gone through four distinct phases, namely product marketing, standard marketing, service marketing, and brand marketing. To sum up, there will be more hardware tools companies to test the Internet e-commerce.