Abstract De Beers recently released a research report on the consumption of diamonds in the Chinese market. According to the report, 70% of the residents in the United States currently own diamond jewelry. In contrast, only 20% of urban residents in China own diamond jewelry. There is still much room for development in the Chinese diamond sales market. ...
De Beers recently released a research report on the consumption of diamonds in the Chinese market. According to the report, 70% of the residents in the United States currently own diamond jewelry. In contrast, only 20% of urban residents in China own diamond jewelry. There is still much room for development in the Chinese diamond sales market. According to the report, Chinese diamond consumption currently accounts for 15% of global sales. From the current consumption pattern, in the next decade, the proportion of Chinese diamond consumption to total world sales will increase to 20%-25%, and it can surpass the United States in a short time.
A survey conducted by De Beers on 10,000 Chinese urban women found that 48% of respondents said they would like to get a diamond more than a brand-name bag, an overseas vacation or a luxury watch. In this regard, De Beers is very optimistic about the prospects of China's diamond consumption market in the future.
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