Chinese-style furniture has always been popular, and mahogany furniture has attracted much attention. Go Jiaju has many new Chinese-style brand mahogany furniture manufacturers to join, providing you with quality furniture products, what are you waiting for? The ambiguity of materials is the eternal theme. Since the beginning of this year, the information of refreshing eyeballs has made the industry a vibrate. As early as the beginning of this year, many well-known furniture brands have set up special new Chinese-style series, which are unveiled this year in Guangzhou, Dongguan and Shenzhen. The three major furniture exhibitions.
a furniture salesman's job-hopping
Xiao Zhang, who has been selling traditional mahogany furniture for seven years in Beijing, recently decided to give up the job he has always liked. The industry is undergoing drastic changes, people are moving, and business is also happening. As early as the beginning of this year, many well-known furniture brands set up a special new Chinese series. Including the Qiankun series, which has been the mainstay of the living room software sofa, the Oriental collection of the family, the Ronglin series of the Kyocera brand. Their new products also appeared in the three major furniture exhibitions in Guangzhou, Dongguan and Shenzhen this year. This remarkable change has been seen by many insiders.
The emergence of the new Chinese style seems to be a response to the silence of the traditional classic style market. Xiao Zhang said that the price cuts of many traditional mahogany furniture in Beijing are even as high as 50%. Like her brand is quite good, the business single value has dropped a lot. Although the signing seems to be ok, the total amount is much less. Modern Chinese furniture has also been launched in the same industry. Eventually, she moved to a new Chinese mahogany brand store. “The new Chinese furniture is not so heavy, the design is simple, the lines are strong, and the precious hardwoods such as Burmese rosewood and African rosewood are used. The quality and enjoyment are very good, and will be liked and chosen by more consumers.â€
To put it simply, if a product sells less and the market demand becomes lower, then it is necessary to find new products to adapt to the market. This is the basic rule of the market economy. The choice of the market is the choice of people; the flow of people can also see the hidden changes in the market.
Joining a group of commercial brands
In the case of rosewood, the side of the lining was changed to marble, which echoed the similarity of stone and wood grain; the back of the chair was covered with layer of cowhide... These are the new Chinese products that appeared this year. At the same time that people have always had an impression of classical Chinese furniture, the market performance remains to be seen.
In the solid wood furniture area of ​​the three-storey Ou Kailong home store, a solid wood brand store is conducting business research: using leather combined with wood, or metal, using materials such as changing materials and grafting; the arc of the line changes or removes and changes some details to the traditional classics. The furniture shape is stretched and deformed, deconstructed and reorganized... An industry insider has learned a lot of new Chinese-style series products at this year's Guangdong Furniture Fair: “This is a relatively common new Chinese design method.†The raw materials are mainly mahogany. Such as Burmese rosewood, African rosewood, etc., scarce huanghuali, red sandalwood used less, at most as an embellishment.
Earlier, the designer Lu Yongzhong's half-timber brand tested the water in Shanghai, and the market performance has been good. Today, the involvement of some commercial brands marks the mainstream of Eastern design and mid- to high-end new Chinese products. These brands are not the mainstream brands in the furniture market or the best-selling brands of modern furniture, like the left and right, the federal, the family.
At one time, the high-end floor or prominent location of the home store was entrenched by European, American and French furniture. It was also favored by high-end consumers for a long time; now the floor or single store of Chinese solid wood furniture is emerging, careful people. It has been found that many people think that Chinese furniture with great aesthetic value but poor sitting comfort is also changing quietly. Gao Hongwei, general manager of Qingmutang Furniture Zhengzhou Store, said that the rise of new Chinese furniture is not so simple on the surface. The driving force behind this is the consumer behavior and lifestyle of the market. The changes in consumer behavior and consumer awareness have driven the new Chinese style. The rise of furniture.
Chinese style, is a way of life
Back to the screen, bed tea, sitting on the Zen chair... This Chinese-style living scene is reappeared in some high-end tea houses and clubs today, with a strong subjective design. “Look at the big clubhouse, the award-winning model room, and the recent new works of several design frontiers in Hong Kong and Taiwan, all tacitly shifting from the complicated European design to the Chinese style with simple lines and elegant atmosphere.†Chairman of Jiepin Equipment, China Liu Jie, deputy director of the furnishings committee (Henan) said. Nowadays, the new Chinese furniture that combines the spirit of Chinese traditional culture with the contemporary lifestyle has become a fashion of design and life.
Designer Zhao Zhanying said that the emergence of these new products, on the surface, is the designer behind the scenes, in fact, is guided by the changes in people's current needs and lifestyle. Under the pressure of heavy society, people are more inclined to choose a simple, elegant and quiet living atmosphere. These are reflected in the simple and clear lines of furniture. “Like the East China Tea Club project in our hands, the design concept is to return to the atmosphere of the Song Dynasty Academy, but it is not the original version, but also the understanding of today’s people. It has been carried out for more than a year and is still perfect in details. At the same time, this project in the selection of furniture, certainly requires the mahogany's product ideas have changed. "For example, can not keep up with the market, the previous productization consciousness into today's higher life consciousness. Before the product as the core, now the product is second to none, to meet the life-oriented, systematic orientation. Consciousness has to change.
Worries of traditional craftsmen
“Before you sit and feel, these designs make people feel 'artistic' at first glance, and they are not the same as the traditional mahogany in their minds.†A surnamed Li is a craftsman who spits on new Chinese furniture: some designs It reveals that the designer himself has a superficial understanding of Chinese furniture, lacks inheritance of the traditional enamel structure, and lacks an in-depth understanding of the evolution of the entire Chinese furniture system... The details are not handled properly, the proportion is out of balance, and the essence of Chinese furniture is completely lost. Meaning rhyme. “While the new product was released, the designer emphasized the traditional Chinese culture and the essence of the furniture culture.â€
Gao Hongwei, general manager of Qingmutang brand, said that as a Taiwanese brand, the designers and inheritance of Qingmutang's traditional culture are in place. "For example, the first thing about styling is not to look beautiful. Every component of it has inheritance and origin, and it has load-bearing function; it is these parts that make the final type, not for this type."
Chinese furniture is a complete system, both in appearance and in internal construction. It was finally achieved through the inspection and improvement of the dynasties. It is related to the history of each period, the scenes of people's life and the habits of use. It comes from the cause, the cause has changed, and the change has to be done with caution, rather than reinventing.
New Chinese mahogany furniture brand recommendation
1. About Oriental New Chinese Furniture
Shenzhen Qianyuan Furniture Co., Ltd. is a modern Chinese-style solid wood furniture enterprise integrating R&D, production, sales and logistics. Mainly about the Oriental furniture, around the Oriental solid wood furniture, about the Oriental new Chinese furniture, around the Oriental Nanmu furniture, Shenzhen around the South Nanmu furniture. Its "home in the East", "rich and noble", "upper and lower east", "left and right", "Enlightenment Oriental" brand: production process is derived from Hong Kong China Impression Furniture Co., Ltd. with 16 years of mahogany furniture manufacturing technology; Design Center, Qianyuan Furniture Manufacturing Center and brand franchise chain all over the country. Two nearly 100,000 square meters of garden-style production industrial parks are located in Longgang, Shenzhen. With more than 1,000 employees, it has a digital administrative office building, a modern standard industrial plant and a complete set of advanced production equipment. The company has passed ISO9001-2000 quality certification, European type III green product environmental protection and other international certifications. It is the standing director unit of Shenzhen Furniture Industry Association. It has been awarded the "Shenzhen Furniture Industry Most Potential Brand" and Shenzhen Quality Credit Enterprise". The company adheres to the concept of "people-oriented, innovation leads the trend", and establishes the enterprise with "cooperation and win-win, integrity first" to serve with the partners and consumers of the company; the company implements the blue ocean strategy, the machine is comfortable, natural and elegant. Stylish and high-quality home life.
2. Tan County Court mahogany furniture
Tanjunge Hongmu Furniture Co., Ltd. is headquartered in the Bangtou Bashang Industrial Park, Xianyou County, Fujian Province. It is a classical Ming and Qing furniture company integrating R&D, production, sales and service. The “Tao County Pavilion†mahogany is made of high-quality materials, finely crafted and crafted. The company has a large number of skilled craftsmen, who are dedicated to the innovation of Ming and Qing furniture, carefully selected Hainan rosewood, Indian lobular rosewood, Laos red rosewood and other precious wood species, so that "Millennium rosewood, a hundred years of rosewood" The mahogany antique furniture is artistic and collectible.
3. Daqing Royal Redwood Furniture
Daqing Royal Redwood Furniture Factory is located in Dongyang, Zhejiang Province, which is the hometown of Chinese woodcarving. It is a large-scale professional mahogany furniture manufacturer integrating design, production and R&D.
The strength of the company is 30,000 square meters, with more than 400 skilled craftsmen. The company combines China's rich cultural heritage with Dongyang's exquisite wood carving craftsmanship and modern management system to keep improving. All the wood products are made of precious wood such as huanghuali, rosewood, rosewood and rosewood imported from Southeast Asia. The selection of materials is exquisite, which not only has the characteristics of classical and elegant furniture in Ming and Qing Dynasties, but also reflects the style of modern furniture. Daqing Royal Redwood Furniture adheres to the enterprise tenet of “Quality First, Credit Managementâ€, and sincerely welcomes friends at home and abroad to join us to create Waiye.
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